The default check of auto renewal on app has been concerned by consumers. According to the wechat message of "Shanghai Consumer Protection Commission", Shanghai Consumer Protection Commission investigated the automatic renewal and deduction period of 12 apps such as iqiyi, Youku video and BiliBili on the 23rd. The survey found that most app automatic renewal and deduction time nodes are set one day before the expiration, and consumers only need to manually cancel one day before the expiration. However, the deduction time nodes of a few apps are vague, and some apps deduct fees three days in advance. Picture source of 12 app automatic renewal agreements: "Shanghai Consumer Protection Commission" wechat Comparison of automatic fee deduction periods of 12 apps source: wechat of "Shanghai Consumer Protection Commission" Shanghai Consumer Protection Commission believes that the paid membership system is actually a business model for major platforms to establish a strong relationship with consumers. The premise of making profits is nothing more than two points. In addition to the number of members, the more the better, it is the sustainability of the membership period. However, some platforms do not increase member stickiness from the perspective of providing high-quality service and experience, but always calculate how to put shackles on members. In the early stage, some small routines are used to allow consumers to "be automatically renewed", and in the later stage, fees are deducted in advance or even deducted in advance, so as to earn "memory tax" by taking advantage of members' carelessness, so as to complete the last and key link of imprisoning members. Shanghai Consumer Protection Commission pointed out that many consumers pay to become members because they chase a play, watch a movie, or are careless. In essence, they belong to the "member monthly card family" and have no intention of becoming long-term members. The practice of withholding fees three days in advance violates the principle of voluntary fairness to a certain extent and shortens the consumer selection cycle, making it difficult for many consumers to realize the idea of "it's time to cancel when members expire". (Xinhua News Agency)