Recently, the central network information office issued the notice on Further Strengthening the work related to the standardization of entertainment stars' online information (hereinafter referred to as the notice), which aims to further strengthen the standardization of entertainment stars' online information, maintain a good order of online public opinion and create a clearer cyberspace. The Information Office of the central network pointed out that in recent years, the tendency of online pan entertainment and vulgar speculation have been banned repeatedly, and adverse cultures such as traffic first, abnormal aesthetics and "rice circle" chaos have impacted the mainstream values. Some online publicity information about stars is out of standard, gossip and private disclosure occupy the headlines and hot search lists of the website platform, and occupy a lot of public platform resources, The people reacted strongly. In order to further standardize the online information of entertainment stars and create a positive, healthy and upward network environment, the notice was formulated and printed. The notice puts forward 15 specific work measures from four aspects: content orientation, information presentation, account management and public opinion mechanism, so as to effectively standardize the online information of entertainment stars. According to the notice, strictly guide the online information content of entertainment stars, strengthen positive guidance and establish a negative list. The online information of entertainment stars shall not contain contents explicitly prohibited by laws and administrative regulations, shall not publicize bad values such as flow supremacy, abnormal aesthetics, extravagance and pleasure, showing off wealth and money worship, shall not hype gossip scandals and exaggerate the secret details of star emotional disputes, and shall not expose, buy and sell star identity information, home address For personal privacy such as travel information, it is not allowed to release star artists and their works in batches, conduct malicious marketing or brush volume control evaluation, release false and untrue information about stars, misinterpret and slander, spread rumors and discredit, build momentum and wash the ground for the comeback of illegal and immoral star artists, and provoke fan groups to tear, abuse and attack each other, Or stimulate and induce the fan group to carry out assistance behaviors such as excessive consumption, illegal fund-raising, irrational investment and so on. According to the information content attribute, influence and other factors, the notice divides the online information of entertainment stars into six types: performance works, personal dynamics, business activities, announcements, public welfare and authoritative release. In terms of performing arts works, specifically including star film and television, music, variety works and related publicity, clips, interpretation, comments, etc., they are naturally disseminated in principle, but they shall not be presented in groups in the key links specified in Article 11 of the provisions on Ecological Governance of network information content. If they contain Mingxing's personal logo, they shall be displayed on the first screen of the home page, popular recommendation, hot search list, etc, In principle, only one star can appear at the same time. Personal dynamic information, including stars' daily life, travel dynamics, interests and preferences, family members, etc., is not presented in the key links specified in Article 11 of the provisions on Ecological Governance of network information content in principle. Commercial activity information, including star advertising endorsement, brand cooperation, commercial promotion, etc., shall be presented only in the advertising position of each website platform in principle, and the words of advertising shall be marked in a prominent position. Announcement information, including star rights protection, response, clarification, announcement, etc., is naturally disseminated in principle, but announcement information of the same star and the same event can only be presented at the same time in the key links specified in Article 11 of the provisions on Ecological Governance of network information content. Public welfare information, including stars' participation in public welfare activities, rescue and relief, positive energy publicity, etc., shall be naturally disseminated in principle, but shall not maliciously rub hot spots for marketing speculation. Authoritative release information, including the statements, responses, announcements and public opinion supervision of state organs, mainstream media and industry associations on Star related events, shall be naturally disseminated in principle. The notice requires to strengthen the management of accounts and subjects such as stars, brokerage companies (Studios), fan groups (backup clubs), entertainment public accounts and MCN institutions. Among them, in terms of hierarchical monitoring and management of star accounts, all platforms should fully find out the registration base of star accounts, conduct hierarchical management of star accounts according to the number of fans, communication ability and credit evaluation, and report relevant information to the online information department regularly. Establish a list of directories that each platform focuses on, and conduct real-time monitoring and dynamic early warning for star accounts with a certain number of fans and communication ability. For hot and sensitive social topics, release star accounts with partial rhythm, confuse the public and incite extreme emotional information, take disposal measures in time and report to relevant competent departments. In terms of strict account management of illegal and immoral star artists, take joint disciplinary measures against illegal and immoral star artists, unify standards throughout the network, and strictly prevent illegal and immoral star artists from shifting positions and "curve comeback". In terms of strict account management of star brokerage companies and fan groups, strengthen the account authentication audit of star brokerage companies (Studios). In principle, the same brokerage company (Studios) can only register one account on the same platform. The fan group (support club) account must be authorized or certified by the star brokerage company (Studio), which shall be responsible for daily maintenance, supervision and management. Unauthorized individuals or organizations are not allowed to register star fan group accounts. The notice emphasizes that local Internet information departments should attach great importance to strengthening the standardization of online information of entertainment stars, formulate detailed implementation plans in combination with the rectification of the chaos in the "rice circle", guide and urge the website platform to implement various measures, so as to achieve practical results. Key links specified in Article 11 of the regulations on Ecological Governance of network information content: （1） The first screen, pop-up window and important news information content page of the home page of Internet news information service; （2） Internet user public account information service selection, hot search, etc; （3） Popular recommendations of blog and microblog information services, list categories, pop-up windows and information service sections based on geographical location; （4） Internet information search service hot search words, hot search maps and default search; （5） Internet forum community service home page first screen, list category, pop-up window, etc; （6） The first screen, discovery, selection, list category, pop-up window, etc. of the home page of Internet audio and video services; （7） Internet website navigation service, Browser service, input method service, home page first screen, list category, skin, associative words, pop-up window, etc; （8） Digital reading, online games, online animation service home page first screen, selection, list category, pop-up window, etc; （9） The first screen of the home page of life service and knowledge service platform, popular recommendations, pop ups, etc; （10） The first screen and recommendation area of the home page of the e-commerce platform; （11） Mobile application store, mobile intelligent terminal preset application software and built-in information content service first screen, recommendation area, etc; （12） Special columns, zones and products of network information content specially serving minors; （13） Other key links in the eye-catching position of products or services and easy to attract the attention of users of network information content services. (outlook new era)