In recent years, Zhangjiakou, Hebei Province has formed a unique labor service brand of "Zhangjiakou anime people", and trained a number of skilled talents: taking enterprise needs as the teaching standard, schools and enterprises cooperate to develop courses; Introduce project practice and carry out teaching for students according to the latest trends in the industry; Open up the channel between internship and employment, and let students realize direct employment after internship... A series of measures make training more targeted and employment more secure. One shocking picture after another, one touching dialogue after another... The film "Changjin Lake", which was popular some time ago, not only part of the scenes were taken from Tianmo film and television base in Huailai County, Zhangjiakou City, Hebei Province, but many of the visual effects of the scenes were produced by a special effects company in Zhangjiakou. "Our team is responsible for completing the post visual effect production of 800 lenses," said Wang Xiqing, head of Zhangjiakou Saishang culture media Co., Ltd. Wang Xiqing is the first graduate of Zhangjiakou Vocational Education Center in the post film and television direction of animation major. All 50 team members participating in the film production of Changjin Lake graduated from this major. They have a common identity - "Zhangjiakou anime people". In 2001, Zhangjiakou Vocational Education Center opened the animation specialty. So far, it has trained and transported more than 3000 high-quality skilled talents in animation, games, design, film and television later stage for more than 100 enterprises in China, forming a unique labor brand of "Zhangjiakou animator". Founded 20 years ago, why is "Zhangjiakou anime man" so successful? "School enterprise cooperation, industry education integration." Wang Zhidong, vice president of Zhangjiakou Vocational Education Center, broke the mystery. Focus on the talent needs of enterprises School enterprise cooperative R & D course "Our professional courses are very solid, and the contents of the professor are perfectly in line with the work I want to engage in in in the future." Jia Yuting, 21, is a student majoring in game art in animation. After two years of professional courses, she has become a master of game making proficient in a variety of production software. Because the teaching content is close to the post demand, now the animation major has become a popular major in the whole school. "Especially in the past two years, there are more and more students majoring in animation," Wang Zhidong said. But when the animation specialty was first established, it was not as hot as it is now. "At that time, the school did not have teachers in this field. What the major wanted to learn and what it could do in the future were relatively vague." Sun Shaoying, the head teacher of the first animation professional class, said that high-quality teachers and a complete curriculum system were the problems faced by the development of animation specialty at that time. How to solve the problem? "The needs of enterprises are the standard of our training." Wang Zhidong said that after many investigations, going deep into enterprises, excavating needs and building a system have become the key to solving the problems of animation specialty. In 2001, before the first animation class, the school arranged professional teaching teachers to study in enterprises in relevant industries in Beijing for nearly three months. The university has also reached cooperation with enterprises, invited the technical backbone of enterprises to participate in teaching, and established a professional construction team to jointly develop courses. Soon, the results of school enterprise cooperation appeared. "The first students are employed smoothly after graduation, and their professional skills have been recognized by enterprises," Wang Zhidong said. In order to be closer to the needs of the market, the animation major has developed from the initial single animation direction to six directions including game production and film and television later stage, and each professional direction has established a complete curriculum system. [expert comments] Zhangjiakou Vocational Education Center focuses on the actual needs of enterprises and the market, promotes the construction of professional system through school enterprise cooperation, improves students' skill level, and improves students' career development space. However, we should also see that school enterprise cooperation is a long-term process that needs great efforts to be gradually realized. Enterprises and schools should set common training objectives, in-depth cooperation and long-term cooperation, so as to gradually improve the professional setting and improve the training level. Introducing projects to strengthen actual combat Cultivate students' core skills "I participated in the production of snow mountain special effects in xinxingli attack war, and it took more than half a month to make the scene of volunteers rushing up the snow mountain." speaking of the experience of participating in the special effects production of Changjin lake, Liu Huayu, who has always been shy, opened his conversation. "It's an unforgettable experience for me to participate in special effects production as a student," Liu Huayu said. Liu Huayu is a student majoring in animation, film and television. Last September, Liu Huayu entered the third academic year and began to study the core courses of professional skills for half a year. The core courses are introduced into the enterprise project practice, and the cooperative enterprise sends technical backbone for teaching. "The actual combat of the project not only enabled me to firmly master the core skills required for employment, but also enabled me to quickly enter the state in my internship and employment." in March this year, Liu Huayu joined Zhangjiakou Saishang culture media Co., Ltd. for internship, and officially became a member of the company after half a year's internship. "The participation of enterprises in the teaching of core courses, on the one hand, helps to cultivate skilled talents more suitable for the development of the company, on the other hand, it also helps to promote students to better integrate into their work after graduation." Wang Xiqing said that as one of the cooperative enterprises majoring in animation, the company will send technical backbone to teach students every year and guide them in their subsequent internships. "The animation market is constantly changing, and the technology adopted by enterprises is constantly updated." Wang Zhidong said that the school and enterprises have jointly created the "2211" talent training mode of "two semester foundation + two semester specialized technology + one semester enterprise project practice + one semester enterprise post practice". "In the first two academic years, teachers of this major were responsible for the teaching of basic courses such as sketch and sketch. In the third academic year, we invited several cooperative enterprises to send technical backbone to teach students according to the latest trends in the industry." Wang Zhidong said that in order to improve the training effect, the school copied and transplanted the enterprise studio into the school in an all-round way, Together with the enterprise, 860 square meters of industry education integration practice base has been built. "In the training base, students can experience real professional situations and participate in making real enterprise projects," Wang Zhidong said. According to reports, teachers and students majoring in animation have successively completed more than 300 enterprise practical projects in the school, and successively participated in the production of more than 140 animation works such as monkey king, pleasant goat and grey wolf, and more than 60 popular films such as transformers 3 and war wolf 2. [expert comments] the technology is constantly updated, and the enterprise employment standards are constantly changing. Zhangjiakou Vocational Education Center introduces enterprises into the teaching of core courses, and works with enterprises to create a "2211" talent training mode of "two semester foundation + two semester specialized technology + one semester enterprise project practice + one semester enterprise post practice", which helps students form core skills and quickly enter the professional state, and provides a useful exploration for vocational education. Build and improve the security system Seamless connection between internship and employment "As early as before the internship, we chose the employment direction, and graduation is formal employment for us." Guo Lei, 20, is a graduate of the 2021 animation professional game production direction. As early as six months ago, he completed his employment choice. "Before the internship, the school provided me with employment options in four regions and three directions according to my comprehensive ability." Guo Lei said that in order to help graduates choose the most suitable jobs, professional teachers also collected relevant industry data and invited the company chief supervisors in four regions to explain in detail. After some consideration, Guo Lei chose to practice in a game design and production company in Shanghai. What makes Guo Lei feel relieved is that professional teachers not only understand his internship from time to time, but also visit enterprises regularly to solve the problems he encounters. After the internship, Guo Lei successfully joined the company. The smooth employment benefits from the internship employment security system constructed by the University. "We have opened up the channel between internship and employment, so that students can realize direct employment after internship." Wang Zhidong said that the school has set up an internship director for each professional direction. The internship director first goes deep into the enterprise and market research to find out the jobs in demand. Go to major cities and visit enterprises... In order to find more cooperative enterprises, school leaders and professional teachers come to "recommend themselves" every time they have time. Now, with joint efforts, animation has established close cooperative relations with more than 40 industry top enterprises in Beijing, Shanghai and other places. "After years of exploration, we have walked out of a professional construction road of 'school enterprise curriculum co construction, base sharing, Project Co research, talent co education and cultural integration'." Wang Zhidong said, "in the future, we will continue to deepen cooperation with enterprises, open E-sports and other new professional directions according to market demand, and further polish the brand of 'Zhangjiakou anime man'." [expert comments] "Zhangjiakou anime man" labor brand provides students with a complete curriculum system, rich project practice opportunities and perfect internship and employment security system, and constantly makes adjustments with the changes of market and enterprise needs. Such a vocational education and training system helps students build a bridge between schools and enterprises, and opens the door for students to get a good job. (outlook new era)