On November 16, the Information Office of the State Council held a press conference to introduce the first China network civilization conference. At the meeting, Sheng ronghua, deputy director of the central network information office and deputy director of the state network information office, said that he would adhere to the problem orientation, strengthen key law enforcement, focus on rectifying the prominent problems such as "brushing orders and frying letters" in live broadcasting and goods, poor after-sales service guarantee, network anchor cheating and misleading consumers, price fraud, and actively cooperate with relevant departments to carry out key investigation and punishment. It is reported that in February this year, the central network information office, together with seven departments including the National Leading Group Office for "Combating pornography and illegal publications", issued the guidance on strengthening the standardized management of webcast, which clearly requires the webcast platform to establish a management system for webcast delivery, and standardize the level of accounts with marketing qualifications according to the classification of anchor accounts, The categories of commodities and services to be promoted shall be determined according to law and regulations. In April, the central network information office, together with the Ministry of public security and other seven departments, issued the measures for the management of webcast marketing (for Trial Implementation), which standardized the relevant behaviors of the webcast marketing platform, the operators of the webcast room and the webcast marketing personnel, and further clarified the supervision, management and legal responsibilities. In terms of Knowledge Q & a platform management, Sheng ronghua said that the central network information office requires key platforms such as Zhihu, Douban, microblog Q & A, Wukong Q & A and knowledge planet to implement their main responsibilities, supervise and guide them to improve the platform content security management system, and improve user account management, content distribution, public reporting and other mechanisms, Timely clean up all kinds of illegal information and accounts. Through governance, industry chaos has been effectively curbed and network ecology has been effectively improved. Sheng ronghua said that in the next step, we will further urge relevant platforms to continuously optimize the functional operation rules of the platform, strengthen the topic setting and content audit, encourage production and dissemination of positive, healthy and upward information content, improve the content quality and service level of the platform, and create a positive, healthy, scientific, real and nutritious knowledge aggregation space for the majority of private Internet users. (outlook new era)