The annual "double 11" promotion season is in full swing. The reporter of the economic information daily noted that recently, the State Administration of market supervision, the Ministry of industry and information technology and other departments have made intensive efforts to deploy in areas such as standardizing platform enterprise promotion, preventing false transactions and prohibiting unfair competition, so as to further maintain the order of the online trading market during the "double 11" period and protect the legitimate rights and interests of consumers. On the eve of the "double 11" network centralized promotion activities, the State Administration of Market Supervision issued the "work tips on standardizing the" double 11 "network promotion activities to the national Internet platform enterprises and local market supervision departments, from Strictly Standardizing the promotion behavior, Strictly Standardizing the advertising distribution behavior, prohibiting unfair competition behavior, strictly preventing the operation of fake and shoddy goods Properly resolve online consumption disputes and other eight aspects to standardize sales promotion business behavior. Among them, it is clear to improve the openness and transparency of sales promotion, and prohibit illegal ways to carry out sales promotion, such as "raising prices before discounts", fictitious original prices, failure to fulfill price commitments, etc. Promotion shall not be carried out by excluding or restricting competition, hindering or destroying network products or services legally provided by other operators. Prevent illegal acts of unfair competition such as false transactions, credit swiping, false evaluation, etc. Relevant deployment is carried out frequently in many places. For example, Beijing recently held an administrative guidance Symposium on standardizing the "double 11" network centralized promotion activities, which clearly required to strengthen the management of online live broadcast marketing information content and commodity content, and maintain the order of fair competition in the payment market. Guangxi also proposed at its administrative guidance meeting on standardizing the "double 11" online centralized promotion activities that it is prohibited to restrict or exclude e-commerce operators from participating in promotion activities on other platforms by means of agreements, and strictly implement the provisions on returning goods without reason for seven days when purchasing goods online. (outlook new era)