The exposure effect of the Expo helps Hong Kong and Macao entrepreneurs explore the mainland market

2021-11-09

Entering the "Hong Kong service industry exhibition area", "Hong Kong products exhibition area" and "Macao Cultural and creative exhibition area" of the fourth China International Fair, a group of young entrepreneurs brought new technologies, new products and new services to attract people's attention. This group of entrepreneurs hope to use the exposure effect of the Expo to let the mainland people know their brands and products and further develop the mainland market. With an exhibition area of 550 square meters, the "Hong Kong service industry exhibition area" is organized by the Hong Kong Trade Development Council for the fourth consecutive year. With the theme of "Hong Kong channel connecting the world", it shows various professional services in Hong Kong, including infrastructure and construction, logistics services, design, professional services, information and communication technology, and presents the development status and trend of Hong Kong's service industry to the audience. Tiangao creation Co., Ltd. is a supplier of home quarantine bracelets in Hong Kong. After last year, it participated in the exhibition again this year. "Entering the Expo can not only display our scientific and technological achievements, but also bring us cooperation opportunities." Zhong Qinghua, general manager of the company, told reporters that through the Expo last year, he met many mainland enterprises, especially some start-ups. Through technical cooperation and market sharing, the company's local business developed rapidly. He introduced that this year, the company has brought some newly developed intelligent Internet of things products and smart city solutions. "We hope to share new technologies with our mainland partners, and also hope to know more start-ups and improve our own development space." This year's "Hong Kong product exhibition area" not only has well-known Hong Kong brands, such as Li Jinji, aozhizun and Bazhen, but also introduces some new exhibitors, such as Hong Kong start-up brand kangleling swallowing easy brought by Hualong Co., Ltd. "This is our first time to participate in the Expo, and the products we bring are mainly for the elderly with swallowing dysfunction." Zhou Yijun, general manager of Hualong Co., Ltd., introduced that kangleling swallowing is easy to soften the food by using the exclusive R & D patented technology, retain the original appearance, taste and maintenance of the food, and has established cooperative relations with many hospitals and nursing homes in Hong Kong. Participating in the Expo this time, we look forward to more institutions in different regions cooperating with us to open the mainland market. Macao's original clothing brand Yusi company has participated in the Expo for four consecutive years. Li Xiuqiong, general manager of the company, said that the company's main fashion and sports products will integrate Macao elements in design details to reflect Macao style. It is hoped that through the international platform of entering the Expo, Macao fashion will be promoted to the world and the mainland market will be further developed. She told reporters that Yusi established a cooperative relationship with an enterprise in Shandong at the Expo last year. The emergence of mainland partners not only reduces the risk of companies entering the mainland market, but also awesome in promoting publicity. After this year's exhibition, many foreign trade companies and online delivery companies came to take the initiative to negotiate and discuss cooperation. "The Macao market is relatively small, and Macao enterprises hope to have the opportunity to expand the market, especially the mainland market." Xu Xinyuan, director of the supporting center of the cultural industry fund project of the Macao SAR government, said that the cultural industry fund will organize more than a dozen Macao enterprises to participate in the Expo every year, most of which are original brands. This year's exhibitors are mainly fashion clothing, footwear, jewelry, cultural and creative products, etc. the whole exhibition area is 250 square meters. Enterprises participating in the Expo can contact more manufacturers and buyers and develop more customers. (outlook new era)

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Xinhua

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