Welcome guests and friends from all over the world. Walking in the huge exhibition hall shaped like "four leaf grass" of the fourth China International Fair, you will see colorful exotic goods like a kaleidoscope, hear "hello" in various languages, and really feel the volume of the goods "sea". At the opening ceremony, a foreign participant compared the entry into the Expo to the "Golden Gate" to China's broad market. Today, the "Golden Gate" is opening wider and wider: global enterprises show new products, meet new partners, explore new markets, and constantly create new opportunities for the world. The debut and first exhibition are wonderful, and the booth is more "imaginative" Global debut, Asia's first show, China's first exhibition - on the new product release platform in hall 6.2 of the Expo, there are dozens of new product activities of "first exhibition" every day. It is reported that 62 exhibitors will release more than 100 new products, cutting-edge technologies and innovative services. Among them, about half of the products are launched in the world, and about 40 are launched in Asia and China. It is worth noting that many of the new products are customized for the Chinese market. From the popular red beer pears and plant meat, to the advanced sterilization and taste purification instrument and surgical robot... Exhibitors are not only interested in the "Spotlight" effect of entering the Expo, but also the "help thrust" to accelerate the landing of new products here. After you sing, I'll come on stage. The reporter saw on the new product release platform that due to too many initial products, the display time was compressed to 20 minutes, and many business leaders trotted to the stage to demonstrate, racing against time to "show" their style. The first digital surgical platform and intracardiac ultrasound catheter diagnostic system in Asia... Johnson & Johnson came with 70 first show products. "We hope to welcome more opportunities for exhibition, dialogue and cooperation on the Expo platform." Song Weiqun, senior vice president of Johnson & Johnson worldwide and President of China, said that this is also the reason why Johnson & Johnson has repeatedly chosen to enter the Expo for its first exhibition. The reporter found that at the Expo, more and more exhibitors choose to "say hello" to Chinese consumers with Chinese elements. For example, the world's first LEGO Wukong little Xia new suit, the "dance limit" and "Wuji" series sportswear inspired by oriental classical dance, etc. Amore Pacific brings the world's first "Lv" brand anti stripping series products, focusing on herbal hair care. The Dendrobium candidum and ginseng in the formula make Chinese consumers feel very friendly. Including 7 global debuts, 3 Asian debuts and 60 Chinese debuts. This year, 96% of the booths entering the Expo are specially equipped. Many exhibitors' booths are full of "imagination" and more scene oriented: some incarnate "factory", "hospital", "laboratory" and "classroom"; Some planted 6.5-meter-high camphor trees "Jungle"; Some put perfume into giant "flower bones". When entering every booth, you can feel the unique intention of exhibitors. At an alpaca jewelry booth in the Expo, the reporter saw that the whole store was full of naive Alpaca babies. Many people couldn't help but want to touch them when they passed by. Zhang Yunquan, the person in charge of the booth, said that their booth area has expanded from 18 square meters in the first session to 36 square meters in the second session and 54 square meters in the third session to 72 square meters this year. The exhibits have also developed from Alpaca scarf to ornaments, key chains and other categories. "We have signed the Fifth China International Fair!" he said with a smile. Ice, snow, green and other elements are sought after, and innovation has won a lot of glory These days, "four leaf clover" ushered in an endless stream of people. "New" life, "cool" technology, and the most "trendy" stream... The audience is overwhelmed with exotic goods, echoing the people's yearning for a better life. The 2022 Beijing Winter Olympic Games made "ice and snow elements" very popular at the Expo. At the activity site of "burning winter Olympics · BOC ice and snow Carnival", wearing VR equipment, the audience can freely shuttle and toss between "snow mountains and cliffs", and experience the speed and passion of the ice and snow world. Decathlon, a French sporting goods retailer, set up a simulated ski resort in the exhibition area and launched a ski suitable for children aged 1 to 4. "We are very optimistic about the future of ice and snow sports in China," said Wang Tingting, vice president of decathlon China. In the consumer goods exhibition area of this Expo, the reporter found that there are many exhibitors like decathlon. They all seize the business opportunity of China's sporting goods consumption growth under the "Winter Olympics fever" and launch many new ice and snow sports items. In the exhibition hall, the reporter always feels that science and technology is becoming more and more "new", the background is becoming more and more "green", and "double carbon" is becoming a new direction for enterprises to focus on investment, and many innovative products have won a lot of applause. New technologies can be seen everywhere: a pile driver with an operation height of 18 meters in Japan is particularly eye-catching, and a wet spraying machine in Italy has 9 flexible robot boom systems, as well as a giant dress woven by a thread and a lens with the highest degree In the exhibition area of medical devices and medical care, the reporter saw the hand-made customized lenses brought by Yishilu Luxottica group. It is aimed at people with ultra-high refractive error. The lens brightness can reach 10000 degrees of myopia and 9000 degrees of hyperopia. According to Wu Xiaoyu, category manager of Yishilu marketing department, this lens not only breaks through the bottleneck of existing technology, but also "hides" the lens thickness through special technology, with both function and aesthetics. These two days, they have received a lot of consultation. It is expected that this "black technology" product will be listed in China next year. A 3200 degree myopia patient has been invited as the first user in China. The "core" of cutting-edge industries, hydrogen energy vehicles, "zero carbon factory", innovative biological drugs, metauniverse... The Expo has become the "source" and stage of global innovation, showing the great innovation potential bred in the Chinese market. The "record" of large orders is bright, and the largest "global purchase" shows an open foundation $700 million! On the morning of the 5th, the opening of the enterprise business exhibition of the Expo was only one hour, and the "first order" of the Shanghai trading group had been "born". Then on the 6th, Henan Province sold 49 billion yuan of "big orders", and "buyer groups" such as Guangxi, Zhejiang and Anhui followed up one after another The "double 11" in China is in full swing. It is no less popular to enter the Expo, the largest "global shopping" site. This long "purchase list" includes equipment manufacturing, energy resources, food and agricultural products, daily consumer goods and other fields, which will greatly optimize domestic supply and help consumption upgrade. In the technical equipment exhibition area of the Expo, caterpillar is already a "fourth grader" of the Expo. The iconic yellow construction machinery model has a booth large and small, witnessing the development of this foreign enterprise that has been deeply rooted in the Chinese market for 46 years, as well as its expanding product line and increasingly mature value chain in China. Chen Qihua, global vice president of caterpillar, said that the Expo is an important cross industry exhibition, which will not only help us serve our customers' business needs in China, but also build a "bridge" for the increasing number of overseas construction projects. Before and after entering the Expo, major e-commerce platforms have also published import "transcripts". The reporter found that in the past four years, the spillover effect of the Expo has been emerging. If the Expo is to build a "big stage" for overseas brands, the e-commerce platform will pave a "fast lane" for them to enter the Chinese market. Kaiyun group came to the exhibition with its full line of brands "neat". Among them, Saint Laurent brand brought a long red satin shirt skirt specially designed for this Expo. The design is inspired by the color of traditional Chinese lacquerware, which is quite eye-catching. Cai Jinqing, President of Greater China of Kaiyun group, said that thanks to the epidemic, China took the lead in recovering the market in the world. The sales of all its brands in China have recovered or even exceeded the pre epidemic level. This year, the sales of some brand goods on e-commerce platforms have even more than doubled. On June 6, 50 enterprises and institutions collectively signed the Fifth China International Fair and made a "promise for the future". At present, the exhibition area reserved by enterprises of the Fifth China International Fair has exceeded 150000 square meters. Konstantin, business development director of Ruyi house in Germany, was full of confidence after the hot signing at the Expo. Next, he plans to move all the factories to China and cooperate with more intermediaries, nursing homes and local governments to provide better space solutions for Chinese families. "Despite the long journey and 21 days of isolation, these are worth it compared with the benefits of participating in the Expo," he said. (outlook new era)