With the opening of the "double 11" curtain, the annual "shopping Carnival" comes again. At the same time, there are various rules for merchants to promote goods - 40 for every 300 cross store coupons; Store coupons over 200 minus 30; Advance deposit of 50 yuan, enjoy double discount, and purchase more than 200 designated goods minus 20 The complex discount calculation method dazzles consumers, and many consumers who have been away from mathematics for many years have to pick up the "achievements of nine-year compulsory education" to deal with it. However, in this process, there are still various kinds of chaos frequently: a series of "divine operations" such as falling in the open and rising in the dark, refusing to return and pay the balance in the middle of the night, which makes many consumers have to wonder "can we buy things well on the double eleventh day?" what's more, many consumers who paid the deposit earlier found that the current price at the moment of payment, It is even cheaper than the "final price" after paying the deposit, which makes many people cry "cheated". The emergence of all kinds of chaos is not only due to the violation of the principle of good faith and the weak legal awareness of some businesses, but also due to the weak supervision and laissez faire of some platforms. In reality, some short-sighted businesses participate in similar promotional activities with the mentality of "making a profit", which may obtain good benefits in the short term, but similar practices that violate the integrity principle of market transactions are not a long-term way after all. Moreover, such acts are suspected of violating laws and regulations to some extent. For example, some businesses are suspected of fraud if they are confirmed. In this regard, the law on the protection of consumers' rights and interests clearly stipulates that if business operators commit fraud in providing goods or services, they shall compensate consumers for the corresponding expenses. In addition, some goods that are claimed to be on sale will be marked with the words "no return". This undoubtedly increases the responsibilities of consumers, which should not have been borne by consumers. At this time, the legitimate rights of consumers are put into a situation of "forced transfer", which is also illegal. The law on the protection of consumers' rights and interests stipulates that business operators shall not make unfair and unreasonable provisions on consumers by means of standard terms, notices, statements, store notices, etc. Since the law has relevant provisions, why do similar phenomena still exist in reality? This is because operators take advantage of the fact that ordinary consumers are not familiar with relevant laws. This information asymmetry exacerbates the inferior position of consumers. At the same time, weak law enforcement and imperfect supervision mechanism are also one of the important factors. In addition, for these routines, many people have the mentality of "less is better than more" and are too lazy to "argue" with businesses. Many consumers are also worried that if such small things "annoy" operators, personal information will be leaked. Previously, there were many conflicts caused by a bad comment. This requires relevant parties to strengthen the supervision of platforms, operators and logistics, and effectively protect consumers' personal information. Recently, the personal information protection law was officially implemented. Law enforcement agencies should severely crack down on such acts and interpret the law with cases. Don't let these additional factors affect consumers' rights. Of course, we also expect the platform to further unblock the path of protecting consumers' rights. For the platform, the behavior of reporting and complaining about infringing on consumers' rights and interests is not a scourge, and the truth of "blocking is better than Dredging" need not be repeated. In this regard, the platform may wish to further improve relevant mechanisms, strengthen cooperation with law enforcement agencies and help consumers protect their rights. In the long run, this can also strengthen consumers' recognition of the platform. Here, I would also like to advise some "scheming merchants" to operate in a down-to-earth manner rather than let consumers work hard to distinguish the "rules". After all, once the goodwill assumption in market transactions is exhausted, it will lead to consumer resistance. In the final analysis, consumers follow the logic of market economy, agree with the legitimate promotion means of businesses, and are willing to pay for it. However, if too many routines are used to cause resentment among consumers, the gains outweigh the losses. Less routine, more sincerity, make the shopping of "double 11" easier. (outlook new era)