Internet opens the window of meta universe transformation
2021-11-04
Since Facebook announced to change the company name to "meta" on October 28, the A-share yuan universe sector soared on October 29, among which the leading zhongqingbao was directly sealed on the 20% limit board, Tom cat, Shengtian network and LanChi technology rose by more than 10%, and Caesar culture also rose strongly. Turning to how far the realization of the meta universe is, experts said that the next decade will be the golden decade for the development of the meta universe, and the transformation window period has quietly opened. Experts estimate that behind the upsurge of the yuan universe is the critical point where related technologies have developed to scale applications, but there is also a certain degree of bubble in the industry. Diversified capital competes to enter the market In fact, since Apple announced the acquisition of VR startup nextvr in May 2020, all kinds of capital have been laid out, and the concept of meta universe has been detonated. In March this year, roblox, the first stock of the meta universe concept, was successfully listed, with a current market value of more than US $42 billion; In April, byte beat announced to invest in the code universe of domestic game engine companies; At the end of August, Pico, a domestic VR brand founded in 2015, was acquired by byteco. In addition, giants such as Microsoft, NVIDIA, Baidu and Tencent have also announced their meta universe strategy or related product layout. Meanwhile, in the primary market, frontline investment institutions such as Hillhouse capital, Sequoia Capital, Zhenge fund, Wuyuan capital, Xianfeng evergreen, Chenxing capital and Xinghan capital have opened the layout of yuanuniverse track, involving enterprises from virtual social platforms and virtual idols to game companies and VR / AR projects. According to Bloomberg data, by 2024, the market opportunities related to metauniverse may reach US $800 billion, and it is estimated that the revenue of virtual world may reach US $400 billion by 2025, higher than about US $180 billion in 2021. Turning to why capital competes to layout the meta universe, insiders told the economic information daily that the Internet and mobile Internet have been weak in growth, and the market needs new concepts and new things to activate liquidity. Yang Ge, founding partner of Xinghan capital, told reporters that with the development of 5g, big data, AI and other technologies, the combination of virtual and reality seems to become an irresistible trend. "Although the meta universe is still in its early stage of development, its development will undoubtedly bring huge social changes, promote the further upgrading of the whole consumption form and daily life, and bring huge market linkage effect. Looking at the value of the meta universe today is like thinking about the value that the Internet will bring in 1999." Yu Jianing, the rotating chairman of the blockchain special committee of China Communications Industry Association, the executive director of the meta universe Industry Committee of China Mobile Communications Federation and the president of Huoda education, told reporters that the reason why internet giants and investment institutions actively layout meta universe is because meta universe is a "collection" of multiple key core tracks. Yu Jianing believes that metauniverse is not a simple new Internet track, but an iterative upgrade of the third generation Internet Web3.0. It is a new digital space with a higher dimension on the PC Internet and mobile Internet. "It can be said that the meta universe is a new space that can perfectly integrate the digital world and the physical world and build a new space for human future work, learning, entertainment and social networking. It is a new digital world that everyone can participate in and help each participant meet the high-level needs of self realization." The transformation window opens quietly Referring to the yuan universe as a draught or a bubble, in the telling of the economic reference daily, the investment institutions generally anticipate the long-term trend of the market, intervene in the right time and promote the momentum, lead the industry development and finally get the rewards. "The next decade will be the golden decade for the development of the yuan universe, and the transformation window period has quietly opened." Yu Jianing said that the competition for capital will inevitably accelerate the construction and popularization of the domestic yuan universe, and then promote the deeper integration of the digital economy and the real economy, so as to help the comprehensive transformation and upgrading of "hundreds of lines and thousands of industries" and open up a new development space for real enterprises. However, some experts believe that although all kinds of capital get together, at the application level, whether in technology or product form, the current meta universe is still in the early stage of "0 to 1", and there is still a legal blind spot. Therefore, we should be vigilant against speculation. Wang Yongli, former vice president of the Bank of China, believes that the current rapid expansion of the meta universe boom, including the extreme hype of NFT, virtual currency and other related elements, has presented major risks and hidden dangers separated from the real world and the barbaric development of effective supervision, which urgently needs to be highly vigilant. Yu Jianing also reminded that at present, the meta universe has become an innovation direction of great concern to the society, but there have also been some companies crazy hype with the concept of meta universe, resulting in certain risks. It is suggested that we should not blindly follow the trend and participate in hype. "In fact, the current digital technology related to metauniverse is not mature, and the application attempt may fail. The relevant companies or projects are still in the early stage. Therefore, the equity of the relevant companies (whether listed or not) is at risk." Digital technology innovation is the key Talking about how far the meta universe is realized, Yu Jianing believes that the future meta universe is not just based on the development of a single technology. The key driving force of its development is the integrated innovation and integrated application of cutting-edge digital technologies such as cloud computing, distributed storage, Internet of things, VR, AR, 5g, blockchain and artificial intelligence. At present, there are still some practical constraints in the large-scale application of VR, AR and XR technologies, which is still a long way from the ideal experience of low delay and high immersion. In the industry's view, with the advent of the meta universe era, access methods will become highly diversified, immersive access devices are expected to be fully popularized, and access speed and stability will be substantially improved. For those companies that have long been deeply involved in VR and XR technology, it is a trend and inevitable to accelerate their entry into the meta universe. High tech enterprises in this field have a relatively advanced technical foundation, and vigorously explore the innovative application of extreme immersive experience in various fields such as paradise, science and technology show, museum and emergency, which can be said to have taken the lead in the development of meta universe. Dayang zhitou believes that the meta universe is a very important innovation in the long run, which may fundamentally change the form of human society; However, from the perspective of the current development of various ecological fields, considering the key supporting technology bottleneck, the meta universe of "you can enter a super realistic virtual world with a helmet", the required sense of immersion, low delay and virtual world effect close to the real world all require extremely demanding display technology, network technology, VR rendering technology and computing processing capacity, However, there is still a big gap between the actual technology and the ideal meta universe. The current meta universe has not really appeared subversive products and business models, and the relevant technologies are still on the conventional development track, which is still quite far from the ideal state of the meta universe. According to the "2020-2021 yuan Universe Development Research Report" recently released by the new media research center of Tsinghua University, at present, the industry is still in the foundation stage of "social + game scene", and is far from realizing the ideal state of whole industry coverage, ecological openness, economic self consistency and virtual reality interoperability. Yu Jianing told reporters that the conceptual layout of the yuan universe is still concentrated in the XR and game social fields. The technology ecology and content ecology are not yet mature, and the entrance of the universe needs to be widened. There is still a long "de bubble" stage between the ideal vision and the reality development. "The next decade will be a golden decade for the development of the meta universe, and the window period of transformation has quietly opened. The competing entry of capital is bound to accelerate the construction and popularization of the domestic meta universe, promote the deeper integration of the digital economy and the real economy, and open up a new development space for real enterprises, and its foundation and key lies in the independent innovation of digital technology." Yu Jianing said. (Xinhua News Agency)
Edit:Li Ling Responsible editor:Chen Jie
Source:Economic Information Daily
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