(Figure ①: consumers love to recycle old mobile phones in Century Plaza stores in Yizhuang urban and rural areas of Beijing. Figure ②: transferred to the group's intelligent storage center, second-hand mobile phones are delivered to consumers after assembly line packaging. Figure ③: in the second-hand market of Beijing duozhua fish recycling station, consumers are choosing second-hand books. Figure ④: in Shanghai, staff are recycling waste electric vehicles. Figure ⑤: old shared bicycles recovered by China recycling company affiliated to China supply and marketing group and waiting for disassembly.) Recently, the opinions on completely, accurately and comprehensively implementing the new development concept and doing a good job in carbon peak and carbon neutralization issued by the CPC Central Committee and the State Council proposed to vigorously promote energy conservation and emission reduction, comprehensively promote cleaner production, accelerate the development of circular economy, strengthen comprehensive utilization of resources, and constantly improve the level of green and low-carbon development. "Respecting nature and cherishing things" and "saving things for use", China has a long tradition of promoting the recycling of resources. To promote the recycling of second-hand idle goods is essentially to turn old goods into resources and waste into consumption by circulating them. In recent years, green life and green consumption have become increasingly popular, and the green low-carbon circular economy system has developed rapidly. Baidu search big data shows that in the past year, the top five commodity categories associated with "second-hand" are second-hand cars, second-hand luxury goods, second-hand smart phones, second-hand furniture and second-hand household appliances. Let the second-hand idle goods circulate orderly and efficiently. How to solve the difficult blocking points? How to further prosper the circular economy? The reporter conducted an investigation and interview. Standardization—— Is the quality of second-hand computers reliable? "There's nothing to worry about. If it's not easy to use, return it." consumer Wang Juan said that the merchant provided the service of "return and exchange without reason in 7 days, free exchange in 15 days with quality problems, and 180 days of store warranty", which made people feel "reassured" "Let the idle things make the best use of them," said Wang Juan, a 30-year-old white-collar worker who lives in Chaoyang District, Beijing. She has gradually become a regular customer of second-hand household appliances. In early September this year, Wang Juan bought a 95% new second-hand computer at 4200 yuan on the second-hand premium B2C (enterprise seller to individual buyer) retail platform of everything new group, and the transaction price was only 40% of the price of the new product. Is the quality of second-hand computers reliable? This is the concern of many consumers. "There's nothing to worry about. If it's not easy to use, return it." Wang Juan said that the store provided the service of "return and exchange without reason for 7 days, free exchange for quality problems for 15 days, and 180 day store warranty", which made people feel "reassured". At present, the second-hand computer purchased by Wang Juan has been used for more than a month, and the performance is satisfactory. Recently, Xiong Ping, who lives near Xiangshan South Road, Xihu District, Nanchang City, Jiangxi Province, also completed the transaction of a second-hand digital product. Xiong Ping's Huawei mate20 mobile phone, which has been used for more than two years, is "old". It is necessary to change a new mobile phone. Her dilemma is whether to "get rid of the old" while "welcoming the new", that is, sell the old mobile phone. Xiong Ping attaches great importance to the privacy and security of personal data. When she learned that there is a professional second-hand mobile phone recycling platform "love recycling" that can do "deep privacy cleaning" for mobile phones, she first made an appointment with the love recycling store nearest to home in the "love recycling" applet, and then went to the store to sell the old mobile phone and do "deep privacy cleaning" by exchanging old for new, And replaced with a new Huawei mate40. Second hand 3C products (computer, communication and consumer electronic products) have the characteristics of stronger rigid demand, higher transaction frequency and stronger liquidity. From the perspective of market potential, the development space of second-hand 3C products is large. Relevant data show that last year, China's second-hand consumer electronics trading volume reached 188.6 million units, which will maintain a compound annual growth rate of 23.7% in the next five years, and is expected to reach 545.8 million units by 2025. In 2020, the total turnover of second-hand consumer electronics in China will reach 252.2 billion yuan, which will maintain a compound annual growth rate of 30.8% in the next five years, and is expected to be close to 1 trillion yuan by 2025. At present, the recycling penetration rate of second-hand mobile phones in China (the ratio of recycled mobile phones to the total idle mobile phones) is only 3.7%, and there is still much room for improvement. The reason is inseparable from the scattered market and many circulation pain points of second-hand 3C industry, such as opaque valuation, lack of convenient recycling channels, consumers' concern about their privacy leakage, no after-sales service, etc, As a result, a large number of sellers and users idle old 3C products, and buyers and users dare not buy second-hand 3C products, resulting in a great waste of resources. In July this year, the national development and Reform Commission issued the 14th five year plan for the development of circular economy, which proposed to improve the laws and regulations on the circulation of second-hand goods and standardize the circulation order and trading behavior of second-hand goods; We should encourage the development of the "Internet plus second-hand" mode, strengthen the management responsibilities of Internet trading platform, strengthen the supervision of transaction behavior, provide standardized and standardized services for second-hand commodity transactions, encourage platform enterprises to introduce third party second-hand commodity specialized business operators, improve the efficiency of second-hand commodity trading, and promote the construction and operation of offline secondary market norms. "Zhuanzhuan group has always insisted on providing standardized performance services to continuously improve user trust; at the same time, it has continuously strengthened investment in scientific and technological innovation to improve transaction efficiency." Huang Wei, CEO of Zhuanzhuan group, introduced that Zhuanzhuan Group strives to create a unified good goods standard in view of the low circulation efficiency and lack of quality inspection and circulation standards in the offline second-hand 3C industry, At the same time, strictly control the machine inspection and quality inspection. The artificial intelligence appraisal platform "Turing appraisal" promotes the construction of industry standards and provides data support for the identification, valuation and traceability of second-hand goods. The company has established a database, which can support the quality identification of many kinds of second-hand goods such as luggage, fashionable shoes, watches and clothing, and help consumers realize "safe trading and consumption". "Different consumers have different acceptance of categories. I tend to buy and sell second-hand electronic products and other learning and work tools, because these are second-hand goods that are easy to be standardized. In addition, in terms of trading channels, I will choose a professional second-hand B2C trading platform with after-sales service, so that the trading efficiency and after-sales will be more guaranteed," Wang Juan said. Reporter comments With standardization, standardization and science and technology as the development direction, more and more innovative market players have emerged in China's second-hand 3C product trading industry. Looking forward to the future, the whole industry is expected to protect users' information security by developing privacy removal technology, reduce carbon emissions and environmental pollution in the field of electronic consumption by prolonging the life cycle of electronic products... With the further improvement of the construction level of standardized recycling system, the industrial foundation will be more solid, and the willingness of consumers to trade idle goods will gradually increase, A second-hand trading platform that can provide consumers with professional, convenient and after-sales service will have broad development prospects. Facilitation—— The vehicle delivery cycle has changed from more than 13 working days to 7 working days, and the vehicle collection time has been doubled! After the implementation of the "inter provincial office" policy, Zhou Ling, a consumer who buys second-hand cars in other places, enjoys a real dividend Urban relocation restriction and regional price difference have been the difficulties of second-hand car trading for a long time. In April this year, the Ministry of Commerce, the Ministry of public security and the State Administration of Taxation issued a notice requiring local governments at all levels to promote the complete elimination of restrictions on the relocation of second-hand cars, the first batch of pilot implementation in 20 cities such as Tianjin and Taiyuan, and the promotion to 218 cities from September 1. The notice clearly requires the registration of second-hand car transactions in different places to achieve "inter provincial communication", and the second-hand car buyer directly handles vehicle inspection and registration in the transfer in place, without returning to the registration place for vehicle inspection and transfer out, so as to reduce the round-trip between the two places. The vehicle delivery cycle has changed from more than 13 working days to 7 working days, and the vehicle collection time has been doubled! This is a real bonus enjoyed by Zhou Ling, a consumer who buys second-hand cars in other places after the implementation of the "inter provincial office" policy. In this regard, Zhou Ling, who lives in Chengdu, Sichuan, felt very much: "more information and less errands. It's good that we don't have to deal with second-hand cars like before!" It turned out that in August this year, Zhou Ling placed an order to buy a 2019 Volkswagen tanyue on a used car e-commerce platform. The car was then licensed in Hangzhou and registered in Suzhou, while Zhou Ling wanted to be licensed in Chengdu. If before the implementation of the new policy, Zhou Ling had to send the relevant identity documents to Suzhou and go through the vehicle removal procedures, it would take about 2 working days; Then it takes 1 working day for the vehicle to be transported from Hangzhou to Suzhou; After that, the staff of the second-hand car platform made an appointment with the local vehicle management office in Suzhou to handle the file raising procedures and apply for a temporary license. It takes 3 working days to issue the temporary license and files; Finally, the vehicle will be transported to Chengdu and put into gear in Chengdu. This will take at least 13 working days. Both Chengdu and Suzhou are pilot cities that began to pilot the "inter provincial office" of second-hand car transaction registration from June 1. After the implementation of this policy, the used car platform can directly transport the vehicles from Hangzhou to Chengdu through logistics. After the vehicles arrive, they can directly go through the transaction registration formalities and complete the vehicle delivery in 7 working days. According to the data of the chamber of Commerce of automobile dealers of all China Federation of industry and commerce, after the release of the new policy on the circulation of used cars, the proportion of local and remote transactions has changed from 7:3 to 4:6, and the car purchase cycle between pilot cities has been significantly reduced by more than 6 working days. Luo Lei, Deputy Secretary General of China Automobile Circulation Association, believes that the implementation of the new policy on second-hand car trading has greatly optimized the consumption experience of cross provincial purchase of second-hand cars. To reduce barriers and promote transaction facilitation, in addition to deepening the reform of "release, management and service" by government departments, relevant market subjects are also making active efforts. Some market players make efforts from the demand side to strengthen the after-sales service ability, which makes it more convenient for consumers to return and replace cars, and optimizes consumers' car purchase experience. "I need to take children with me when I travel every day. Space is just needed for me." in May this year, Ren Yu, who lives in Haidian District, Beijing, bought a 2013 Infiniti qx50 on a second-hand car platform through online and offline car viewing. The brand, condition and driving experience of the car meet his requirements, but the space in the car is slightly limited. After repeated consideration, Ren Yu chose to return the car through the Three Guarantees service. This is due to the "7-day no reason to return the car service" launched by this second-hand car platform, which provides consumers with bottom-up guarantee services for car purchase, and they can return the car even if they are not satisfied with the space in the car. After understanding Ren Yu's needs, the platform staff continued to find a suitable vehicle source while assisting in returning the vehicle. At this time, another store of the platform has a new 2017 7-seat logo 5008. Through online video viewing, Ren Yu was very satisfied with the space, condition and configuration of the car, and then successfully completed the return and replacement of the car. "The return service is very good, and the online viewing and booking of cars are also very smooth when changing cars," Ren Yu said. Some market players make efforts from the supply side and focus on improving digital operation capacity through e-commerce upgrading. Yang Haoyong, CEO of cheduoduo group and founder of melon seed used cars, introduced that melon seed used cars promoted nearly 5000 settled car dealers to cooperate to provide one-stop e-commerce car purchase services of "online order and offline delivery", car viewing, consultation