It's only two years from Crazy shoes to crazy shoeboxes. With the wind of "frying shoes", the industrial chain of "frying shoes" is lengthening, from "frying shoes" to "frying shoe boxes" and then to frying all kinds of shoe box labels. At present, the trend of "frying shoes" has not stopped, and many newcomers are still entering the market. In the second-hand market, the prices of many sneakers and running shoes are still running at a high level. The reporter of Zhongqing daily · zhongqing.com observed that the price of a pair of Nike Air footscape woven chukka reached 59900 yuan, while the issue price of the shoes was only 1099 yuan, an increase of more than 50 times. At the same time, the price of "shoebox" also rose for a time, and even some people did not hesitate to pay a lot of money for "box", which is not uncommon. Behind the "box" of heavy money On October 31, the reporter observed that someone released the purchase information of the original shoebox of stussy x Nike co branded shoes on the e-commerce platform, with a price of 99900 yuan. In view of the phenomenon that the price of some shoeboxes suddenly soared to hundreds or even thousands of yuan, some netizens said, "I couldn't afford shoes before. I didn't expect that I can't even afford shoeboxes now." It is understood that the seller's actual purchase price is several hundred yuan, and the false high price is set to improve the exposure rate. On the second-hand trading platform, there is not much information about the sale of this shoe box. The selling price ranges from 50 to 960 yuan, while the issuing price of the shoe is 1099 yuan. Only from this level, the price of the shoe box accounts for an extremely high proportion in the total price, even more than the shoe itself. Up to now, the purchase information has been released on the platform for some time and has not been taken off the shelf. An industry insider explained that the size of the shoebox and the side and bottom marks on the shoebox are often one-to-one, and it is not easy to buy a suitable "shoebox". The price of shoebox is closely related to the price of shoes. The price of shoes is high, and the price of corresponding shoebox is also high. At present, on a second-hand shoe trading platform, more than 14000 people have paid for the above stussy x Nike co branded shoes. Due to different shoe sizes, the maximum price is more than 10100 yuan, and individual shoe sizes are still out of stock. Of course, there are some shoe lovers behind the high price shoe box. In their opinion, shoes and shoeboxes are a whole, and it is unacceptable for shoeboxes to be damaged or lost. Some limited edition shoeboxes are more valuable for collection. Many people buy shoe boxes at high prices to improve the bargaining power of shoes in the second-hand market. Today, "fried shoes" has formed a complete chain. The seller sends the shoes to the sneaker trading platform and puts them on the shelf after the platform identifies the authenticity. The identification of the shoebox is also an important part. If the shoebox is seriously damaged or there is no shoebox, it may not pass the identification of the platform or the pricing may be depressed. Li Ming, an insider in the industry, said that many people have encountered the return of shoes by the platform due to damaged shoeboxes, and individual people's shoes have been "smashed" in their hands. At the same time, some sellers cut prices and carried out second kill activities because the shoebox was not perfect. There are also risks in buying shoeboxes on the platform. You may buy fake goods. Zhou Meng, who has a supply of shoeboxes, happens to have stussy x Nike shoeboxes, priced at 300 yuan each. She said that the shoebox may not pass the verification of the platform. "Selling the box also depends on the probability, and there is no guarantee that each shoebox is the original factory." It is worth noting that with the rise of domestic products, many people who "fry shoe boxes" also extend their hands to domestic products. For example, on the platform, an ordinary Li Ning shoebox costs 18-40 yuan. At the same time, a number of local shoebox brands are gradually rising. In recent years, goto, supbro and other brands with original shoe boxes as the selling point have been developing continuously. Many shoe lovers organize their shoes into a "wall" through these storage boxes, which can also make the shoes moisture-proof and oxidation resistant. Some people also "fried" these shoeboxes. For example, goto and Dunhuang Museum jointly issued a limited number of 300 shoeboxes. At that time, more than 15000 people participated in the lottery. At present, the price of the shoe box in the second-hand market is 228-999 yuan. Shoebox identification, repair and other surrounding areas have also been "fried" In fact, fried "shoebox" is more than a box. Following the hot "speculation" of shoeboxes, shoebox identification, shoebox repair, and customized services for side and bottom labels of shoeboxes have also become popular. Shoebox repair is to restore the broken, damp and moldy shoeboxes through the repair process. On the e-commerce platform, the repair price of a shoe box ranges from 9.9 yuan to 50 yuan. Some businesses charge according to the damaged quantity of a shoebox, which is 25 yuan per damaged shoebox. Some shoebox repairers promise that the repaired shoebox can pass the inspection of the trading platform. According to media reports, shoebox repairer Jiang tangzhu has repaired more than 4000 shoeboxes in more than three years. The prices of shoes corresponding to these shoeboxes range from hundreds of yuan to tens of thousands of yuan. As a sideline, it also brought him an income of nearly 100000 yuan. According to Zhang Chun, a shoebox repairer, the income from shoe repair is more considerable, and shoebox repair is only an incidental business. He usually charges according to the damage degree of the shoebox. A box is about 20 yuan, which can be repaired about 20 a day. After the shoe box is repaired successfully, the transaction price of shoes can be significantly increased. It is understood that some shoe lovers once won a pair of Nike shoes with an issue price of 969 yuan by drawing lots. Because the exclusive shoebox equipped with the shoes was slightly broken, they sold the shoes for 1800 yuan. Subsequently, after the buyer repaired the shoebox, the selling price increased by 200 yuan. However, not all shoeboxes can pass the identification of the platform after repair. Someone once sent the shoebox to the shoebox repairer who claimed to have been wrapped for inspection. The round-trip freight cost hundreds of yuan. Finally, the money failed to pass the inspection. In addition, the side and bottom labels of the shoebox are also on fire by the "fried shoebox". A label is priced at 10-45 yuan, but it is not completely guaranteed to pass the inspection of the platform. Participants are likely to be cut "leeks" Whether it is the "fried shoe box" or the customization of various shoe labels, most of them belong to the derivatives of "fried shoes". "As like as two peas," the former 90 year old boy, Xu Kai, once told reporters that a pair of new shoes is on sale just like setting up a new stock. The new buyers are the makers of the new shoes, and the retail investors are scattered. Retail investors earn the price difference by buying low and selling high, while makers buy a large number of limited shoes, and then buy and sell themselves, resulting in the "illusion" that the market is in short supply, and then put a small number of shoes into circulation in the market, so as to manipulate the shoe price, which is like the "control" of makers in the stock field. When the price of a pair of shoes is fried to tens of thousands of yuan, there are still buyers one after another. Xu Kai said that this is because some retail investors feel that the price of shoes will still rise and there will be the next person to take over the offer. Some consumers buy shoes based on the principle of "expensive is good". Economist song Qinghui said that in essence, there is no essential difference between "frying shoe boxes" and "frying shoes", which are all for the purpose of speculation to obtain huge profits. In Song Qinghui's view, shoeboxes are used to hold shoes, otherwise they are a pile of paper or plastic products. Now the value of shoeboxes far exceeds the value of shoes, which obviously violates the market law. The risk of this wave of "shoebox" has already appeared. Once the story about shoebox can not be continued, the bubble will burst sharply, and the risk of "shoebox" is undoubtedly high. Financial commentator Wang Chikun also said that shoebox belongs to the supply without technical threshold. If there is market demand, capital will rush in. With the continued investment and support of capital from all parties, the market supply will continue to increase. "Shoebox" has no real value support, and there are multiple risks in relevant speculative trading activities. At the same time, shoe speculators formulate and master the trading rules of "shoebox", and the dealer can easily control these "shoebox" transactions. Whether it is "multi order explosion" or "empty order explosion", it is a way for the dealer to control the transaction and harvest ordinary people. Through a large number of sales and speculation, the price of "shoebox" has soared and plummeted. Wang Chikun also reminded that frying shoes, money and shoeboxes are similar. In essence, they are people who are harvesting speculation. If they participate, they are likely to become cut "leeks". "Fried shoebox is similar to the game of beating drums and passing flowers. As long as you are in this game, the drum may fall on yourself, so you should be prepared to take the risk of losing everything," Song Qinghui said. (outlook new era)