On October 29, Facebook co-founder and CEO Mark Zuckerberg officially announced at the Facebook connect developer conference held on Wednesday that the company name will be renamed "meta" to reflect the company's growing ambition to surpass social media. The new name "meta" comes from the science fiction word metaverse to describe the vision of the new company to work and play in the virtual world. Facebook said in its official blog that meta will integrate the company's applications and technologies into a new company brand. The focus of meta is to make the meta universe vivid, help people establish connections, find communities and develop business. Facebook said: "The metauniverse will feel like a mixture of today's online social experiences, sometimes extending to three-dimensional space or projecting to the physical world. It will allow you to share immersive experiences with others, even if you can't be together - do things you can't do in the real world together. This is the next evolution of a long series of social technologies and brings a new chapter to our company Chapter. " Facebook also said that after the name change, although the company's corporate structure will not change, the way of reporting financial status will change. Starting from the release of the fourth quarter financial report of 2021, the company plans to report two operating departments: family of apps (application family) and reality labs (reality labs). The company's stock code will be changed from "FB" to "reality labs" from December 1 “MVRS”。 The following is the full text of Zuckerberg's founder's letter released on Thursday: We are at the beginning of the next chapter of the Internet, which is also the next chapter of our company. In recent decades, technology has given people the power to connect and express themselves more naturally. When I founded Facebook, we mainly entered text on the website. When we had mobile phones with cameras, the Internet became more visual and mobile. As the connection became faster, video became a richer way to share experiences. We have passed from the desktop The network goes to the mobile phone, from text to photos to videos, but this is not the end. The next platform will be more immersive - an Internet experience where you are in it, not just looking at it. We call it metauniverse, which will touch every product we develop. The defining quality of the meta universe will be a sense of existence - just like you are with another person or in another place. Feeling really with another person is the ultimate dream of social technology. That's why we focus on it. In the metauniverse, you can do almost anything you can imagine - get together with friends and family, work, study, play, shopping, creative - and a new experience that is completely inconsistent with our current view of computers or mobile phones. We made a film to explore how you will use the metauniverse one day. In this future, you will be able to instantly transfer to the office in the form of holograms without commuting; you can attend concerts with your friends or catch up with your parents in the living room. No matter where you live, this will bring more opportunities. You can devote more time to important things, reduce commuting time and reduce your carbon footprint. Think about how many physical things today may be just holograms in the future. Televisions, perfect working devices with multiple displays, board games, etc. - they will be holograms designed by creators around the world, not physical objects assembled in factories. You will get these experiences on different devices - augmented reality glasses can stay in the real world, virtual reality can be completely immersed, and mobile phones and computers can jump from existing platforms. This is not to spend more time on the screen; it is to make the time we have spent better. Our roles and responsibilities Metauniverse will not be created by one company. It will be built by creators and developers to create interoperable new experiences and digital projects, and open up a larger creative economy than the economy constrained by today's platforms and their policies. In this journey, our role is to accelerate the development of basic technologies, social platforms and creative tools, make the metauniverse a reality, and weave these technologies through our social media applications. We believe that the metauniverse can bring a better social experience than anything today, and we will go all out to help realize its potential. As I wrote in the original letter of the founder, "we don't build services to make money; we make money to build better services." This approach is very useful to us. We have established a business to support a very large long-term investment and create better services for users. This is our plan. The past five years have been humble in many ways for me and our company. One of the main lessons I have learned is that it is not enough to make people's favorite products. I increasingly realize that the story of the Internet is not simple. Each chapter will bring new voices and new ideas, but also new challenges, risks and damage to established interests. We need to work together to bring this best version of the future to life from the beginning. Privacy and security need to be integrated into the meta universe from the first day. So do open standards and interoperability. This requires not only new technical work - such as supporting cryptocurrency and NFT projects in the community - but also new forms of governance. Most importantly, we need to help build ecosystems so that more people have a stake in the future, not only as consumers, Can also benefit as a creator. This period is also shameful, because companies as big as ours have also understood what it is like to build on other platforms. Living under their rules has deeply affected my view of the technology industry. I began to believe that consumers' lack of choice and developers' high fees are stifling innovation and hindering the Internet economy. We try to take different approaches. We want as many people as possible to get our services, which means trying to reduce costs rather than increase costs. Our mobile applications are free. Our advertising model aims to provide enterprises with the lowest price. Our business tools can be obtained at cost or appropriate fees. Therefore, billions of people love us Services, hundreds of millions of enterprises rely on our tools. This is the way we want to help build the metauniverse. We plan to sell our devices at cost or subsidized prices so that more people can use them. We will continue to support the side installation and streaming of personal computers, so that people can have a choice, rather than forcing them to use the quest store to find applications or contact customers. Our goal is to find as many applications as possible By providing low-cost developer and creator services, we can maximize the overall creative economy. However, we need to ensure that we don't lose too much along the way. We hope that in the next decade, metauniverse will have 1 billion users, have hundreds of billions of dollars of digital commerce, and provide jobs for millions of creators and developers. Who are we When we start a new chapter, I think a lot about what this means for our company and our identity. We are a company that focuses on interpersonal relationships. Although most technology companies focus on how people interact with technology, we have always focused on building technology so that people can interact. Today, we are regarded as a social media company. Facebook is one of the most used technology products in global history. It is an iconic social media brand. Building social applications has always been very important to us, and there are still a lot of things to build. But more and more, this is not all we do. In our genes, we want to build technology to bring people together. The metauniverse is the next frontier to connect people, just as we just started using social networks. Today, our brand is so closely related to a product that it can not represent what we do today, let alone the future. Over time, I hope we are regarded as a meta universe company, and I hope to position our work and identity on the goal we are building. We have just announced that we are making fundamental changes to the company. We now regard the business as two different parts and report: one is for our application family and the other is for our work on the future platform. Our work in the metauniverse is not only part of it. The metauniverse contains social experience and future technology. When we broaden our vision It's time to adopt a new brand. To reflect who we are and the future we want to build, I am proud to tell you that our company has been renamed meta. Our mission remains the same - it still brings people together. Our applications and their brands have not changed. We are still a company that designs technology around people. But all our products, including our applications, now have a new vision: to help the metauniverse become a reality. Now we have a name that reflects the breadth of our work. From now on, we will start with metauniverse, not Facebook. This means that over time, you will no longer need a Facebook account to use our other services. As our new brand begins to appear in our products, I hope people around the world will start to understand the meta brand and the future we represent. I used to study classical literature. The word "meta" comes from Greek, which means "transcendence" For me, it symbolizes that there are always more things to build, and there are always stories in the next chapter. Our story starts in a dormitory and goes beyond our imagination: it becomes an application family, people use it to connect with each other, find their voice, and start to change the business, community and movement of the world. I'm proud of what we've built so far, and excited about what's next - when we go beyond everything possible today, beyond the limits of the screen, beyond the limits of distance and physics, and move towards a future where everyone can accompany each other, create new opportunities and experience new things. This is a future beyond any company, which will be determined by us Someone created it. We have built something to bring people together in new ways. We have learned from difficult social problems and living on a closed platform. Now it is time to take everything we have learned and help build a new chapter. I am more committed to this than any other company in the world. If this is the future you want to see, I hope you can join us. The future will be beyond our imagination. (Xinhua News Agency)