Why is the "advertising free" treatment of video platform members not worthy of the name? Recently, major video platforms have announced to stop the advanced on-demand service of VIP members, which has been highly praised by many users. However, there are still many members who say that the treatment of "advertising free" for themselves who have paid the membership fee is not worthy of the name. Various forms of advertising on the platform still jump out from time to time, and there are even 12 kinds of advertising forms, which seriously affect their sense of experience. Spent more than 200 yuan membership fee Still can not avoid advertising "Today, I was watching TV on a video website. When I jumped to the next episode, I came out with an advertisement. I thought about how members still have advertisements, so I looked for the button to skip the advertisement. As a result, I was stunned and didn't find it, but found a line of words' member exclusive '..." recently, the netizen "Mo pea" shared his unique experience as a VIP of the video website on the Internet, The membership purchased at an annual cost of more than 200 yuan has brought "member exclusive recommendation" to himself. Beijing Youth Daily reporter experience found that in video websites including iqiyi, Tencent video, Youku, mango TV and so on, members see advertising is not an example. For example, in a popular online play, members can skip the advertisement at the beginning of the film for up to 1 minute, but before the main play, they will see a "small theater advertisement" and "patch advertisement" performed by the characters in the play; After playing, you will see advertising banners jumping out like "band aids" at any time, and the position is on the left and on the top for a while; If you click pause, a "pause advertisement" will appear in the middle of the page... Similar advertisements are still filled with the whole viewing process. VIP can turn off advertising? The contract stipulates that we should also see 12 kinds of advertisements In fact, many consumers recharge their members for "advertising free". "Today's video websites are full of 150 second ads, that's two and a half minutes! I don't want to waste time before I recharge the ads. who knows, I still need to see all kinds of ads after recharging! Open the app to play ads, watch a video and there are ads at the end of the video, and some even have ads in the middle of the video. It's unbearable." netizen "underground" said, The website attracts users with free advertising, but the experience is still poor after recharging. The reporter of Beiqing daily found that the above video platform will prompt "VIP can close this advertisement", "member can close this advertisement", "10 yuan to close this advertisement" and "member enjoys advertising privileges" in the eye-catching position of the countdown of the advertisement for non member users, which is suspected to induce users. However, looking carefully at the "membership agreement" of the video website, each company has explained this kind of situation by default. For example, some almost listed up to 12 advertising forms: "in the process of using VIP member services, there will still be (possible) Exposure to commercial advertisements put in various ways, including but not limited to patch advertisements, startup advertisements, creative plug-in advertisements, horse lantern advertisements, tail advertisements, implant advertisements, pop-up advertisements, pause advertisements, original big head stickers, oral bulletin boards, synopsis advertisements, Chuangke stickers, etc. " The customer service of Tencent video also said: "if some film and television dramas can't skip advertising, it's because some copyright owners have special requirements for advertising services provided by films or TV dramas. If it's not the title advertising, it's not within the scope of advertising free privileges of members. Please forgive me!" Expert voice The overlord clause is not binding, and the copyright owner is also responsible for inserting advertisements In fact, the above situation has long been a common problem in the industry. As early as 2019, people's daily and Zhejiang Consumer Protection Commission have already publicly criticized such acts. The questionnaire results of Zhejiang Consumer Protection Commission show that "advertising free" is the main reason for users to buy members, accounting for 83.3%. However, 71.04% of users said that they would often encounter advertisements when watching videos after purchasing members. Some advertisements wear VIP's "vest" and become "exclusive to members". "After buying a member, a VIP exclusive recommendation is inserted at the beginning of the video, which must be closed manually, otherwise it will be played all the time." Ms. Jia in Heilongjiang is very dissatisfied with the practice of iqiyi video, "if you can click to close the advertisement, can it be called advertising free?" in addition, time periods such as "previously on" and "next notice" have also become the "hardest hit areas" with the proliferation of advertisements 。 So, as long as it is stated in the contract, can the video website do whatever it wants? "Since consumers spend money on VIP services, they should provide VIP services as promised, and can not insert various advertisements at will," Chen Yinjiang, Deputy Secretary General of the Research Society of consumer rights and interests protection law of China law society, told Beiqing daily. "The provisions in the membership agreement obviously exclude or limit the rights and interests of consumers and reduce the responsibilities of operators. According to the consumer law , it is an unfair and unreasonable provision that increases consumers' responsibility, that is, the overlord clause we commonly call, which is an invalid clause and has no legal binding force on consumers. " Pan Helin, executive director of Digital Economy Research Institute of Central South University of economics and law, told Beiqing Daily: "The party who should have accepted the format contract should be easy to understand and prevent misleading, that is, the understanding of the format contract should be inclined to consumers. The purpose of member payment is to remove advertising, and the removal of advertising should include all types of advertisements, including these 12 kinds of advertisements." he also said: "But it's not just the video website that bears the responsibility alone. The copyright owners of some copyrights authorize the film and television IP at a low price and embed advertisements in the IP, which is actually a disguised IP price discount. Finally, these implants require the users of the video website to pay again by watching advertisements, which actually increases the viewing cost of users." (Xinhua News Agency)