In recent years, the artistic programs of national fashion products and national fashion have been welcomed by more and more young people. Recently, a survey of 2012 young people interviewed by the social survey center of China Youth Daily through the questionnaire network (Wenjuan. Com) showed that 96.0% of the young people interviewed were willing to pay for national fashion products. 91.6% of the youth surveyed expect more programs to explore and understand traditional culture. Among the young people interviewed, the post-80s accounted for 17.3%, the post-85s accounted for 16.5%, the post-90s accounted for 32.4%, the post-95s accounted for 11.7%, and the post-00s accounted for 22.1%. 96.0% of the youth interviewed were willing to pay for national fashion products "Guochao style is more suitable for the appearance and temperament of Chinese people, and makes people more comfortable. Moreover, most Guochao things have high cost performance. Some old brands have developed for many years, have a relatively complete industrial chain, the price is still conscience, and with the help of the Internet, they have developed better and better in the past two years." Chen Jiayi, a junior at a university in Tianjin, said. "What can become a fashion trend? One or two people can't become a fashion. If they don't really use it, they won't think it's a fashion. Now, we have in-depth contacts with most countries in the world, have a full understanding of the world, and still have full confidence in ourselves. This sense of pride has gone through rational thinking," said Su Junbin, associate professor of the school of Journalism and communication of Xiamen University. Huang Heshui, a professor at the school of Journalism and communication of Xiamen University, believes that excellent traditional culture is integrated into all aspects of people's life. We also hope that the current "national tide" will surge not only at home, but also abroad. There should be not only traditional Chinese elements, but also modern Chinese elements, that is, China's leading high-tech or innovative products in the world. Both traditional and modern elements should be able to be carried on Chinese cultural products and go anywhere in the world, so that people all over the world can feel the charm of ancient and modern China. In the survey, 96.0% of the youth surveyed were willing to pay for national fashion products. He Yu's family in Sichuan bought many national fashion T-shirts in high school. "In recent years, China's eye shadow plates have been doing well, and delicacy is also a major feature." According to the survey, we have purchased national fashion products such as clothing (75.3%), beauty (48.6%), food (47.0%), daily necessities (43.5%), trendy play (42.4%). Ge Kaiqi, a freshman majoring in animation design, bought ice cream and postcards from the Forbidden City. "The shape of ice cream is very similar to that of the Forbidden City, which makes people want to taste the taste of ice cream without destroying its delicacy. The postcards are also colorful and full of imagination, which is of great commemorative significance.". "Although many conscientious businessmen can be seen on the market now, there are also many fishing in troubled waters in the east wind of the national tide, which takes some time to identify. Moreover, our handicrafts and traditional clothes are still expensive. I wanted to buy a traditional craft handmade oil paper umbrella with beautiful ink paintings on it, but it costs more than 300 yuan. It's still a little expensive for me. I'm buying it When buying Guochao products, you can only do your best, "Chen Jiayi said. 91.6% of the youth surveyed expect more programs to explore and understand traditional culture Su Junbin believes that a carefully polished variety culture program with Chinese elements and broadcast on traditional festivals should be welcomed by contemporary Chinese people, especially the younger generation. The fundamental reason is that at this point in time, our people's self-confidence has reached an unprecedented level in the past 100 years. We have a full understanding of the external world. After competing with some forces, we found that we are so powerful. At this time point, it is timely to launch programs with Chinese cultural elements. Huang Heshui said that the "wonderful Mid Autumn Festival Tour" program of Henan satellite TV integrates many people, things, things, scenes, tools, technologies and ideas that have been inherited for a long time and different time and space, explains the program producers' understanding of the "Mid Autumn Festival" to the audience, and helps the audience deeply understand the connotation of the traditional festival, which is both cultural and innovative. In the survey, 91.6% of the youth surveyed expect more programs to explore and understand traditional culture. "People are the inheritors and creators of culture, especially young people, who shoulder the important task of spreading culture. Contemporary youth have good conditions to contact the rich and colorful Chinese material and cultural heritage. To inherit the excellent traditional culture, the key is to enhance the initiative of learning." Su Junbin said that on the one hand, we should let the national treasure archives "speak", On the other hand, let the youth listen to the voice from the national treasure archives and let the traditional culture live. Only by letting contemporary people understand, understand and practice its spiritual connotation, can traditional culture be truly inherited. (outlook new era)