The "promenade" is the "3D effect created by wallpaper". The wall book is a wallpaper. The Pink Beach of maiden heart is a brown earth. Recently, the little red book "filter spots" make complaints about Tucao. On October 17, xiaohongshu apologized that some users had over beautified their notes in the sharing process; At the same time, there are also problems in the setting of product mechanism. It was mentioned that "because the sharer did not clearly indicate that it was a photographic work, it was used as a travel guide, and there was a large gap after the viewer's field visit, resulting in the feeling of being deceived". After the problem occurred, xiaohongshu apologized in time and analyzed the reasons, promised to take measures, and showed a positive attitude worthy of recognition. However, the problem of platform regulatory default exposed by this matter can not be solved by launching products such as scenic spot rating list. It should be clear that this is not a problem of excessive beautification, but that the platform does not provide accurate information. Netizens make complaints about "national grass machine" becoming "filter Grinder", which is actually a dissatisfaction with the technical platform's oversight. As an influential "grass planting" platform, ensuring the authenticity of platform information is the basis for the operation of its business model. Various scenarios shared by users may become the basis for consumption decisions of other users. The reason why people choose to believe and act is based on the recognition of the credibility of the platform. Accordingly, the platform not only has the legal obligation to ensure the authenticity of information, but also has the moral responsibility to provide users with complete and comprehensive information. The development and growth of a platform is inseparable from the success of its own business model and the trust of consumers. The rapid development of xiaohongshu is the result of countless users' vote of confidence. This trust should not be betrayed. Therefore, as the platform side, for the problems that may lead to the "trust crisis" of users, in addition to timely apologizing and launching products conducive to users' access to more diversified information, there should be more transparent measures to ensure the authenticity of the "information pool". In view of the problem that some users publish false information and mislead other users, the platform can consider establishing a blacklist system, unblocking the channels of user complaints and reporting, and improving the information audit mechanism. In short, appropriately tightening the access threshold and formulating some hard constraints on the sharing and release of information are not only responsible for the majority of users, but also the necessary move for the long-term development of the platform. In this regard, the platform should be considered as a whole. (Xinhua News Agency)