Is accommodation provided for overtime or not? "" How about salary and benefits? "... Currently, the spring recruitment in 2025 is in full swing. In addition to traditional forms such as online resume submission and offline job fairs," live streaming guidance "has become a" standard "for job fairs in various regions. Job seekers and hosts interact in a two-way manner in the live broadcast room, greatly improving efficiency. Live streaming has been highly favored by enterprises and job seekers in the past two years, which is closely related to the real-time, visual, and interactive characteristics of the live streaming model itself. For enterprises, the reach of a live broadcast is wider than posting job advertisements offline, and there is a greater possibility of matching suitable candidates. Real time interaction in the live broadcast room makes the connection between enterprises and job seekers more direct and honest, and communication more efficient and accurate. For job seekers, they can use the platform's restored work scene to "immerse" in job positions, and if interested, they can gain in-depth understanding through real-time messages and backend consultations. Through the screen, they can also weaken the "difficult to talk about" core concerns such as salary inquiries, and the operation of one click registration and resume submission is even simpler and faster. In addition, the popularity of "live streaming mentoring" is also due to the development of the platform economy. Some platforms have specifically established teams of live streamers to provide professional and systematic training, technical and personnel support, laying the foundation for the increasingly mature "live streaming on duty" model. The deep participation of human resources and social security departments and other organizations in various regions has injected policy momentum into the promotion of the "live streaming mentoring" model, enhancing its credibility and authority, gradually upgrading it from spontaneous market exploration to an important supplement to public employment services. Although it has shown great potential, the problems hidden in the current extensive development of the "live streaming mentoring" industry cannot be ignored. At present, there are not many "live streaming mentoring" teams and personnel with professional competence. Many anchors have not received specialized skills training and lack sufficient understanding of job situations and job seekers' needs, only staying at information transmission rather than employment services. A unified and complete industry standard has not yet been established, and the overall quality of job guidance is not high. The imperfect backend service system has also resulted in a low conversion rate for new hires. In 2024, the Ministry of Human Resources and Social Security will include 28 new occupations such as "live streaming recruiters" in the national occupational classification ceremony, marking a crucial step towards industry standardization. Improving service quality requires joint efforts from all parties and fundamental efforts. Live streaming job placement is not about promoting products, but about recommending job positions and helping job seekers break down information barriers. Placing orders is not the goal, the ultimate goal is to match each job seeker with the most suitable job. Therefore, it is necessary to accelerate the cultivation of composite anchors with job analysis and employment guidance abilities, enhance the professionalism and credibility of live streaming, and improve regulatory mechanisms such as enterprise qualification review and employment information tracing to improve the success rate of enterprise recruitment and labor employment. The human resources and social security departments should speed up the development of industry standards, establish a qualification certification system for anchors, strengthen supervision, and promote in-depth cooperation between public employment service agencies and the Internet platform. Enterprises can incorporate "live streaming mentoring" into their talent strategy, expand recruitment coverage, and enhance job seeker stickiness by improving mechanisms such as instant feedback, real-time communication, and backend services. The platform should use technologies such as big data to analyze user behavior, achieve precise job promotion, and build a full process service system from live streaming to onboarding. (New Society)