Ningbo Nantang Old Street: Fireworks continue to bloom on the street
2025-05-12
At 7 o'clock in the morning, there were voices and footsteps on the street. On Nantang Old Street in Haishu District, Ningbo City, Zhejiang Province, Shen Pengfei opened the store door, turned on the lights, and pushed the electric stove switch, marking the beginning of his busy day. Lao Shen's freshly made and sold oil Zanzi is a traditional delicacy in Ningbo, originating from the Guangxu period of the Qing Dynasty. The dough should be mixed for at least 15 minutes, the proportion and timing of ingredients during fermentation should be just right, and the oil temperature should be precisely controlled... Therefore, the exquisite and delicious Ningbo oil Zanzi has been enduring for a hundred years. Lao Shen first set up a small shop in his hometown in the countryside. In 2012, Nantang Old Street, located near Ningbo Railway Station, began building a historic district. "At that time, the staff went to various markets to search for the old flavor of Ningbo, so they dug up the old Shen." Sun Jun, the deputy general manager of Ningbo Chenglvlixin Enterprise Management Consulting Co., Ltd., introduced that in addition to Youzanzi, a batch of Ningbo time-honored brands such as Dou Sutang, Zhao Dayou Cake, rice dumpling, Fenghua Thousand Layer Cake, etc. continued to gather here, and the "three cities in Nanmen", an old business cluster, became a window of Ningbo's traditional culture. The ancient Nantang River winds through, with stages, octagonal buildings, long corridors, riverbanks, blue bricks and black tiles, and stone paths all indicating that this is Jiangnan. Walking on the thousand long old street feels like traveling through a thousand years. The Yongshui Bridge, a throat passage from ancient Mingzhou to southern and western Zhejiang, the residential complex of the Yuan Xie family in the Southern Song Dynasty, the Yongshan Pavilion built during the Guangxu period of the Qing Dynasty, as well as the Guansheng Temple, Tongmao Ji, Yu Clan Ancestral Hall, and the former residence of the famous film artist Yuan Muzhi... Seven cultural heritage sites and more than 30 time-honored brands connect this historical and cultural commercial block, which integrates historical relics, tourism, cultural leisure, Ningbo's famous specialties, and folk customs. Integrating history into daily life and incorporating commerce into historical sites, Haishu District in Ningbo City has created the Nantang Old Street as a distinctive block of the "Jingte Liang" project. The traditional water town style, unique cultural connotations, and modern consumption formats have earned this place the titles of the second batch of national nighttime cultural and tourism consumption clusters, Zhejiang Province cultural and creative block, Zhejiang Province trustworthy consumption demonstration zone, and Ningbo's top ten most popular nighttime landmarks. Nowadays, Nantang Old Street is divided into South Street and North Street. South Street is a paradise for foodies, with a variety of "old base" Ningbo snacks readily available. Not only do tourists from other places come here to try new things, but even local residents often visit. North Street, on the other hand, focuses on humanities and arts, with attractions such as Fenghua Quhao Tea Academy, Cat's Sky City, and Muxi Hall. The unique combination of cultural and creative elements with the century old street has made it a popular "check-in" spot for internet celebrities. It is worth mentioning that Nantang Old Street also incorporates the charm of intangible cultural heritage into the neighborhood, especially focusing on intangible cultural heritage cuisine. There are more than 30 non heritage brands and traditional Ningbo snack shops here, as well as exhibition venues such as the Ningbo Cuisine Museum and the Old Ningbo Culture and Food Customs Museum. Tourists can make and taste delicious food by themselves and learn about Ningbo's food customs culture. In addition, there are handmade cheongsams, traditional Chinese medicine halls, etc., jointly creating delicious, fun, and experiential intangible cultural heritage markets. Nantang Old Street was selected as one of the first batch of Zhejiang Province's intangible cultural heritage themed blocks at the beginning of this year. Clear and honest pricing is the foundation of Nantang Old Street, which is the first historical and cultural demonstration block in Zhejiang Province with clear and honest pricing. There are many price tags in front of each booth, some are placed with standing signs, some have price lists posted on the wall, and some are directly attached to the products. It can not only reduce the workload of merchants themselves, promote fair competition among merchants, but also save the time and energy of bargaining between buyers and sellers, thereby improving consumer trust and return rate. ”The relevant person in charge of Haishu District Market Supervision Bureau said. The label constantly reminds us to be standardized, not to shout prices indiscriminately, and to operate with integrity. ”The person in charge of Zhang Ji's water mill rice cake said. When there are many people, there is no need to ask repeatedly, the price is clear at a glance, and there is no need to worry about the embarrassment of choosing not to buy because the price is too high. ”Mr. Jiang, a tourist picking souvenirs at a handicraft shop, said. In order to promote the new development of the old street commercial district, we established a new model of grassroots governance called 'commercial district autonomy' many years ago, seeking party members and showing our identity. By creating a party building street and building the Nantang Conference, we formed the 'Nantang Old Street Convention'. ”Sun Jun said. When it comes to Nantang Old Street, the 2025 Ningbo Cultural and Tourism New Year's Flavor Festival still attracts many people's attention. A 202.5 meter long table was set up in the sprawling streets and alleys. With the arrival of Daodao delicacies, the overflowing aroma has attracted nearly 1000 citizens and tourists to sit down and taste the delicious red paste choked crab, the Youzanzi, frozen rice sugar, the traditional food Spring rolls of shepherd's purse, rice dumpling, as well as fried hairtail, rock sugar turtle, and braised winter bamboo shoots, all of which are famous Ningbo dishes. Not only is it delicious. The long table banquet is themed "Millennium Haishu Flavor · Luocheng Revitalization Banquet", with the Drum Tower and six city gates of Heyi Gate, Yongfeng Gate, Wangjing Gate, Dongdu Gate, Changchun Gate, and Lingqiao Gate as chapters. With a length of 202.5 meters, it closely connects the past, present, and future of Haishu, and each dish contains profound cultural connotations and beautiful New Year wishes. By planning themed activities, creating diverse shopping experiences, and unleashing the potential of urban consumption, younger, more fashionable, and more interesting consumption scenes have emerged successively in Nantang Old Street. Immerse yourself in the sea style Song Dynasty charm under the ancient stage, Yongshui Bridge, and brick and wood buildings; Following the aroma of pastries in Meilong Town, go to Fenglin Evening Bookstore to experience a unique insight; Walking along the century old stone road, slowly following the thousand year old Nantang River, passing by the live streamer. The old neighborhood is the 'shell', the new trend is the 'core', the reminiscence of the past is the 'face', the fireworks are the 'lining', the inheritance of intangible cultural heritage is the 'brand', let you come again is the 'day'. "This is a message from netizen" Hongchu Scavengers "to Nantang Old Street. At 9 o'clock in the morning, ready, lifted the door panel, opened the window, and Lao Shen opened the door for business. A girl wearing a red dress said crisply outside, "Two packets of oil jelly, one packet of seaweed flavor, and one packet of sweetness
Edit:Momo Responsible editor:Chen zhaozhao
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