During the May Day holiday, the cultural and tourism market continues to heat up. The information released by the Ministry of Culture and Tourism shows that various regions have launched a variety of tourism products, strengthened the integration of culture and tourism and technological empowerment, and made efforts to improve management level and service quality. According to data from travel platforms, there has been an explosive growth in long-term travel bookings, and county-level tourism continues to be hot. There is a strong demand for themed tours such as rural areas, camping, and food, and various products are blooming in multiple locations. The consumption heat is soaring in the Salt Official Music City of Haining, Zhejiang. Tourists enjoy a cultural journey, with music parties and live performances of city wall music taking turns. Listening to pop music in such a historic place gives a wonderful feeling of traveling through time and space, "said Xu Jiaying, a tourist from Ningbo. Data shows that the number of room bookings in Yanguan Ancient City during the May Day holiday is close to full. According to data released by Meituan Travel, during the May Day holiday, the popularity of cultural and tourism consumption continued to rise, and the transaction volume of scenic spot tickets contributed by tourists from other places on the first day of the holiday increased by about 15% year-on-year. According to Ctrip data, on the first day of the holiday, domestic tourism maintained a high level of popularity, with ticket bookings for domestic scenic spots increasing by nearly 20% year-on-year. Watching anime exhibitions and old movies... During the May Day holiday, the 3rd Chonggang Animation Art Festival was held in Chonggang Village, Fengchuan Street, Tonglu County, Zhejiang Province, with an average of nearly 10000 visitors per day. Tonglu combines traditional customs, historical culture, and modern tourism needs to create a series of distinctive cultural and tourism activities and projects. Inbound tourism maintains a high growth momentum. According to Ctrip data, on the first day of the holiday, the number of inbound travel orders increased by 141% year-on-year. New technologies such as travel recommendations, route planning, real-time translation, and scenic area explanations are flourishing, bringing new experiences to the journey. I saw a beautiful picture of Chinese scenery online, but I don't know exactly where it is. Using the app's photo recognition function, I quickly and accurately located Huanglongxi Ancient Town in Chengdu. ”American tourist Kenqi said that AI also provides personalized travel information and planning suggestions. When encountering Chinese menus that cannot be understood, they can be translated with just a photo on their phone. When visiting tourist attractions, they can recognize them through photos and better experience traditional Chinese culture. Cultural experiences are more enriched during the May Day holiday, and many tourists choose to take paid leave as a way of "competing" for long-distance travel. According to Ctrip data, compared to the Qingming Festival holiday, the travel distance of "May Day" tourists shows a significant extension, with cross city travel orders accounting for 90% on the first day of the holiday. Deep integration of culture and tourism. On May 3rd, the "Calligraphy Doctoral Canal Creation Base" was unveiled in Hanyuan, Rencheng District, Jining City, Shandong Province. On the same day, the "Cultural Heritage Continuation: National Exhibition of 100 Calligraphy Doctoral Works" was held at the Jining Art Theater, attracting many calligraphy enthusiasts to visit. The exhibition delves into historical relics such as the Jining River Governor's Office and Zhugan Lane, enriching cultural and tourism experiences. The popularity of county-level rural tourism is on the rise. In Chun'an County, Hangzhou City, Zhejiang Province, Qiandao Lake Scenic Area has become a popular check-in spot for family and parent-child travel in the Yangtze River Delta region due to its excellent ecological landscape and leisure tourism projects. Tourists can fully enjoy their leisure time here. According to Ctrip data, on the first day of the holiday, county-level tourism orders increased by nearly 20% year-on-year, while rural tourism orders increased by over 40%. According to data from Meituan Travel, as of May 1st, the booking volume of high star hotels in counties during the May Day holiday increased by 40% year-on-year, with a growth rate significantly faster than the overall level. Various regions make full use of intangible cultural heritage resources and develop various forms of tourism products. In Lanzhou City, Gansu Province, the national intangible cultural heritage Lanzhou Taiping Drum is performing enthusiastically. The drummers are jumping and rhythmic, attracting many tourists to stop and watch. In Mount Huangshan City, Anhui Province, the Anhui style ancient buildings and intangible cultural heritage fish lanterns are integrated together, and dozens of colorful fish lanterns flow between the Qingshiban Lane and the water system. Experiencing and experiencing the charm of intangible cultural heritage during travel has become a choice for many people. Immersive tourism is favored and has become a new hotspot for this holiday season. On May 1st, "Drunken Journey Long Song · Searching for Dreams on the Shaoxing River Upstream" set sail in Yuecheng District, Shaoxing City, Zhejiang Province. The tour route relies on the profound historical and cultural heritage of the ancient canal, and launches immersive light and shadow technology and cultural reality performances. It is reported that during the May Day holiday, this tour route attracted a large number of tourists, and reservations were tight during some time periods. Local authorities have added more trips to provide tourists with a better experience. During the May Day holiday, the Taizhou Fucheng Cultural Tourism Zone in Linhai City, Zhejiang Province, experienced a peak in foot traffic. At the city wall of Taizhou Prefecture, the light and shadow show uses augmented reality and other technologies to transform the ancient city wall into a dynamic historical painting, reproducing historical scenes. State Grid Taizhou Power Supply Company optimizes its power supply plan, strengthens inspection frequency, and ensures stable operation of lighting equipment. In the face of the peak travel season, various regions have optimized their management methods, launched measures to benefit the people, and improved the tourist experience. It is understood that many scenic spots have extended their opening hours and increased night activities based on their actual situation. During the May Day holiday, Hunan Museum will extend its opening hours to 8pm every day and increase the daily reservation quota by 5000 people. The Qin Shi Huang Mausoleum Museum scenic area in Shaanxi Province has also opened a nightclub, with an increase of 15000 tickets per day. Dai Bin, the president of China Tourism Research Institute, said that during the May Day holiday, most areas had pleasant weather and people's willingness to travel was high. From the perspective of travel distance, most tourists choose medium to long distance travel, while some tourists travel for the second or third time during holidays. The tourism market is showing a prosperous development trend. (New Society)