Recently, the reporter learned from the State Administration of Taxation that according to the value-added tax invoice data, the development of healthy consumption in the first quarter accelerated and showed a good momentum, presenting multiple highlights. One old and one small "has become a new engine for healthy consumption. The sales revenue of elderly care services in the first quarter increased by 65.5% year-on-year, and the sales revenue of elderly care institution services increased by 23.9% year-on-year, showing a rapid growth trend. The consumption of infant and toddler health care has grown rapidly, with a year-on-year increase of 12.2% in sales revenue of daycare services in the first quarter. Smart technology empowers rapid growth in healthy consumption. In the first quarter, sales revenue of health monitoring devices represented by smart bracelets, blood pressure monitors, blood glucose monitors, electrocardiogram monitors, etc. increased by 41.6% year-on-year, driving a 26.4% year-on-year increase in manufacturing and sales revenue of smart consumer devices. The multidimensional health concept helps to enhance health consumption. Healthy lifestyles are becoming increasingly popular, with sales revenue from sports consulting and sports health services increasing by 34.1% and 12.3% respectively year-on-year in the first quarter, and sales revenue from sports equipment manufacturing increasing by 10.8% year-on-year. The transformation of the concept of coordinated physical and mental health has given rise to new demands for health consumption. In the first quarter, the sales revenue of health insurance increased by 5.5% year-on-year, while the sales revenue of psychological counseling and health counseling industries increased by 20.7% and 5.4% respectively. The concepts of health preservation and Tonic Diet and dietotherapy have gradually become popular. In the first quarter, the retail sales revenue of nutrition and health care products increased by 5.2% year on year. The head of the relevant department of the State Administration of Taxation stated that the tax department will continue to optimize services based on the characteristics of a healthy economy and the needs of taxpayers, implement relevant tax and fee preferential policies, help improve the quality and upgrade of healthy consumption, and support the development of new consumer formats. (New Society)