The "Asia Licensing Industry Conference - China Opportunities" forum jointly organized by the Hong Kong Trade Development Council and China Media Group was held in Hong Kong on the 28th. Industry leaders and representatives of cultural institutions from mainland China and Hong Kong gathered together to explore how traditional cultural IP can enter the international market through the Hong Kong platform. The theme of this event is "China Opportunities: The Journey of Cultural IP Internationalization". Participants discussed topics such as the globalization practice of cultural IP and the creation of internationally influential cultural brands. Zhang Lichao, General Manager of Beijing Guotu Innovation Cultural Service Co., Ltd., stated that the cultural and creative industries need to continuously integrate innovation and creativity. Hong Kong is an international metropolis that gathers talents with international perspectives in creativity, design, material research, and craft research. We hope to leverage Hong Kong's advantages to gather more creative forces and allow the country's cultural and creative industries to sail overseas. Pan Wei, Deputy Director of the Beijing Museum of Ancient Architecture, stated that their goal is to create high-level cultural and creative works, not only by selecting hot topics in the market, but also by creating their own unique characteristics. During the Hong Kong International Licensing Exhibition and the Asia Licensing Industry Conference, the Beijing Municipal Bureau of Cultural Heritage actively organized research and discussion activities, visited the Hong Kong Palace Museum, Hong Kong Museum of Art, etc., learned advanced experiences in the revitalization and utilization of cultural and museum resources and the development of cultural and creative industries in Hong Kong, and promoted cultural exchanges and mutual learning between the two places. Hong Kong Ocean Park Panda IP creator Kuang Yingxuan stated that Hong Kong has rich international experience in brand building, promotion, and marketing. The cultural industry in mainland China has diversified themes and is very suitable for producing IP products. The mainland can leverage the advantages and experience of Hong Kong to package and brand the cultural industry and promote it to the international market. The "Asia Licensing Industry Conference - China Opportunities" forum is one of the events organized by the Hong Kong Trade Development Council for the Asia Licensing Industry Conference. At the same time, the Hong Kong International Licensing Exhibition was also held, bringing together over 600 brands and intellectual property rights, with licensing covering art and culture, animation and entertainment, brand extension, fashion, and more. Two events will be held at the Hong Kong Convention and Exhibition Centre from April 28th to 30th. (New Society)