In today's era, new quality productivity is a key force driving national development. The digital wave is sweeping across, and digital transformation is accelerating in the creative, cultural, and artistic fields. Digital technologies that provide massive data and efficient processing methods are breaking through traditional creative limitations. Driven by the new quality productivity and digital wave, animation creation has ushered in new changes. Traditional animation production methods have complex processes, long production cycles, high production costs, and are difficult to adapt to rapidly changing market demands. Content generation technology provides new technological advantages for animation content creation due to its efficient processing of massive amounts of information and fast and efficient content generation mode. The research on the "ChatGPT Empowered Digital Construction of Metaverse Teaching Resources (202401001061)" project of teaching reform in ordinary undergraduate universities in Hunan Province and the "Research on Animation Creation Based on Content Generation Technology (S202410554322)" project of innovative training for provincial college students found that content generation technology is a typical representative of new quality productivity in the field of content creation. It can simulate human creative thinking to generate or assist in the generation of animation characters, scenes, plots, etc., greatly improving creative efficiency, shortening production cycles, providing creative inspiration, breaking through traditional creative constraints, and becoming a new driving force for the development of the animation industry. In the context of the trend of integrating content generation technology with animation creation and the emergence of new quality productivity, content generation technology has given rise to animation creation. Animation is deeply loved by the public, but traditional animation creation requires multiple stages from scriptwriting to post production synthesis, and all of them require a large amount of labor, time, and energy. Creativity is limited by technical experience and operation, resulting in high production costs and long cycles, which greatly hinder the development of the industry. The first is the mechanism of content generation technology. AIGC (Artificial Intelligence Generated Content)， The operation mechanism of artificial intelligence content generation technology is to use artificial intelligence algorithms and models to learn and train massive amounts of data, thereby generating content in the form of images, text, audio, video, and other forms. The core of AIGC technology lies in the application of deep learning and generative models. Deep learning algorithms extract features from massive amounts of data and learn the inherent patterns of the data by constructing complex neural network models. The second is the application of content generation technology in animation creation. Content generation technology is widely used in animation creation. When designing characters, it can quickly generate various character sketches according to the creator's description for character designers to select and reference. In scene construction, it is possible to generate a realistic scene based on scene descriptions or reference images, saving drawing time. During the animation production process, it can automatically generate and optimize actions, making character movements smoother. In post production, this technology also assists in the synthesis of sound effects, color correction, and the addition of special effects, thereby improving the overall quality of the work. The production characteristics of traditional animation art are based on ethnic art, integrating cultural connotations, and innovating expression techniques. Traditional animation is rooted in various periods, carrying unique artistic pursuits of each period, and is an organic component of the development of animation art. In terms of artistic style, such as the diverse style of "Chinese Qitan", each episode is unique and delicately depicts a strange world. In terms of story themes, such as mythological themes like "The Great Chaos in the Heavenly Palace" and "Nezha's Sea Chaos", they construct grand fantasy worlds and express national spirits such as bravery and righteousness, with a powerful and atmospheric style. The fable story "Three Monks" condenses the plot, conveys philosophy, and introduces cooperation and responsibility. In recent years, the development of Chinese style animation has inherited the characteristics of traditional animation styles and innovated them. The "Three Kingdoms Tour" series of animation, based on the theme of "Romance of the Three Kingdoms", uses modern technology to reinterpret the legendary stories of historical heroes. Represented by the "Ne Zha" IP, "Ne Zha: The Birth of the Demon Child" and "Ne Zha: The Demon Child Roars in the Sea" continue the spiritual core of traditional mythology and give classic characters new vitality. In addition, "Deep Sea" pioneered the particle ink painting style, combining traditional Chinese ink painting with 3D CG to explore the visual boundaries of Chinese style animation. These works continue the ethnic characteristics of traditional animation in terms of artistic style, while achieving new breakthroughs in technical expression. Traditional animation has limitations such as high productivity costs, low production efficiency, and limited creative innovation. Under the trend of new typography, the emergence of content generation technology has made the limitations of traditional animation increasingly apparent. The traditional animation production process is complex, from planning, story scripting, storyboard design, to art design, animation production, and post production synthesis, which are interrelated and cumbersome steps. Relying on manual design by animators in multiple stages of content production not only requires a high level of comprehensive competence from animators, but also consumes a lot of manpower, material resources, and time. In terms of production efficiency, traditional animation involves lengthy processes from shot design to sound and image matching. Taking a 30 minute animation as an example, it requires 400 shots and 800 picture scripts to be drawn. The post production sound decomposition is fine, and the production time is long. AIGC can quickly generate elements such as characters and scenes by relying on powerful algorithms, efficiently completing intermediate frame production, and replacing these tedious and time-consuming manual work, greatly improving production efficiency. In terms of creative innovation, traditional animation is mostly the result of independent single person animators, whose creativity is easily limited by their own experience and cognition, making it difficult to have novel ideas and themes, and unable to meet the increasingly diverse aesthetic needs of the audience. The empowerment of animation creation through content generation technology is primarily attributed to the advantages of domestic animation. As an emerging animation creation method, content generation technology is reshaping the landscape of the animation industry and triggering many changes as a result. In terms of efficiency, creators can use AIGC technology to automatically generate background, music, characters, special effects, and other elements in animations, reducing tedious and repetitive work, and thus investing more time and energy into creative and artistic expression of their works. At the same time, AIGC technology can also save the cost and time required for animation production, shorten the animation production cycle, and thus produce high-quality animation works. In terms of innovation, it breaks the traditional boundaries of creation. By learning from a large amount of data, exploring innovative elements in different cultural and artistic styles, injecting new vitality into domestic animation creation. At the same time, it can provide inspiration and ideas for creators, enabling them to produce more innovative works. Multiple styles of animated content can also be produced to meet the diverse aesthetic preferences of the audience. From the perspective of themes, it can generate animated stories with science fiction, adventure, love and other themes that meet the diverse needs of the market, providing a rich selection of themes for domestic animation creation. Secondly, there are three dimensions in which content generation technology drives the transformation of animation. AIGC revolutionizes animation creation comprehensively. In terms of improving efficiency, "Divine Chord Song - Cat and Time Bell" utilizes AIGC to optimize background mapping. Compared to the original artist's three-month workload, AI has improved efficiency by at least 30%, which can help the production team quickly generate high-quality scenes. At the creative level, AIGC breaks conventions by inspiring creators, breaking traditional thinking, and meeting the diverse aesthetic needs of audiences, generating a massive amount of innovative ideas, diverse styles and themes, and producing rich and diverse works. In terms of expressiveness, AIGC can present hyper realistic images. For example, "Ode to Poetry for Thousands of Years" demonstrates AI's deep exploration and artistic reconstruction ability of poetic imagery, making ancient poetry "lively" and vivid. In addition, AIGC has lowered the threshold for creativity, allowing everyone to create and invest in content production. With the help of AIGC technology, the animation industry can accelerate the production of content and be more in line with current market demand, which in turn will stimulate the vigorous development of the animation industry. The third is the practical application of content generation technology empowering animation. Content generation technology is developing rapidly in the current field of animation creation, with representative works such as "Dogs and Youth," "Dragon Gate," and "Ode to a Thousand Years of Poetry. Among them, "Dog and Boy" uses AIGC technology to achieve innovative applications in background drawing and music generation. AI generates background images based on the animator's prompts and manually adjusts and optimizes them, greatly improving the efficiency and quality of image production. Longmen uses multimodal generation technology to restore the ink blending effect, breaking through the difficult to achieve brushstroke details and smooth movements in traditional ink animation, providing a new way of expression for animation creation, and bringing a stunning visual feast to the audience. AIGC is used in various aspects of the poem 'Ode to a Thousand Years of Poetry'. The script creation part adopts the technique of text generation, integrating ancient poetry and literature into it to construct a poetic and picturesque plot; In production, complex character movements are automatically generated and post optimized to make the characters interact more naturally with the scene. The quality of the work is improved through intelligent sound synthesis and color correction, which is an excellent example of the integration of animation creation and cultural innovation. Content generation technology has effectively improved the efficiency of animation production, reduced costs, broken traditional production modes, provided a large amount of inspiration materials and various styles for animation production, and increased the expression and artistic appeal of animation in the current animation creation field. However, there are still many problems with the practical application of AIGC. The generated content is often not refined enough in detail processing, which cannot replace the artistic expression and emotional expression held by human creators. When generating creativity, it is still limited by data training and cannot make innovative changes, resulting in shallow and difficult to resonate animation works. In addition, disputes over copyright ownership, ethical issues, and technology abuse also urgently need to be resolved. Only by gradually improving the problems can AIGC technology be applied more widely and deeply in the animation industry and metaverse, creating more value for humanity. (outlook new era)