The Chain of Light and Shadow for Science and Technology Innovation in the Future: The Innovative Password for Building an International Film and Television Highland in Huairou, Beijing
2025-04-28
Movies are an important component of the cultural industry and have a strong driving effect on the industry. This year marks the 120th anniversary of the birth of Chinese cinema and the 130th anniversary of the birth of world cinema. The 15th Beijing International Film Festival was successfully held from April 18th to 26th, which not only allowed Chinese films to be seen by the world, but also opened up channels for foreign films to enter the Chinese market. By leveraging the "ticket economy", it connected new scenes of film integration and consumption. As a national cultural center, Beijing continues to leverage its advantages as a capital, continuously improving the development level of the entire film industry chain, and building an international film and television highland with a talent gathering, active creation, and prosperous market based on Huairou's "China Film Capital". Empowered by technology, forging the "cabbage heart" of the film and television industry. Over the past decade, more than 4000 film and television works such as "The Founding of the People's Republic of China," "Wolf Warrior 2," and "The Wandering Earth" have come from here; In the past two years, over half of the domestically produced blockbuster films that have grossed over 100 million yuan have come from here; By 2025, half of the domestically produced New Year films will come from here - Huairou District, Beijing. In the overall urban layout of Beijing, Huairou District is the intersection of China's Film Capital, National Science Center, and International Metropolis. The film industry in Beijing will definitely excel in precision, and they will create a 'cabbage heart', "said Huang Zhongshan, deputy director and researcher of the Institute of Culture at the Beijing Academy of Social Sciences. In recent years, Huairou District has regarded "digitalization of film and television creation, high-end industrial services, and globalization of cultural dissemination" as the "cabbage heart" of the development of the film and television industry. It strives to build an internationally influential ecological demonstration zone for the entire film and television industry chain, a benchmark zone for cultural and technological integration development, and a model zone for cultural consumption experience. With the creation of a film and television cultural industry cluster as the guide, it focuses on building a new paradigm of deep integration of all elements of "film and television technology cultural tourism". As the first national level film and television industry demonstration zone in China, Beijing Huairou has a complete film and television industry chain including content creation, production, filming, distribution, promotion, cultural and creative derivatives, and leisure experiences. It gathers core resources of film and television culture such as China Film (Beijing) Film Studio, Beijing Film Academy, Bona Film Industry, Producer Headquarters Base, National Cultural Heritage Science and Technology Innovation Center, as well as more than 1800 film and television cultural enterprises such as Alibaba Entertainment, iQiyi, Jinjiang Literature, etc. How to fully leverage the advantages of the capital and combine its geographical characteristics, accurately grasp the new trends and resource endowments of the global film and television industry transformation, and promote the high-quality development of China's film capital has always been a question for Huairou District to consider. Ten years ago, the 5th Beijing International Film Festival was successfully held and permanently settled in Huairou. Nowadays, Yanqi Lake International City, as an important symbol of Beijing's international communication center, has become an important window for international film and television cultural exchange. Encountering movies at Yanqi Lake has become an annual romantic expectation for filmmakers both at home and abroad. Leveraging the original innovation advantages of Huairou Science City and continuously leading the integration of cutting-edge technology and film and television production is a more profound proposition. As a leading enterprise in China's film industry, China Film Group's business layout covers the entire film and television industry chain. Entering the virtual studio of China Film (Beijing) Film Studio located in Huairou District, Beijing, film and television actors are performing in front of the green screen, and the real-time rendering system has switched the scene to interstellar space. The breakthrough of this technology stems from the deep linkage between Huairou Science City and the film and television industry. Now, the "Interdisciplinary Science Center of Mathematics and Artificial Intelligence" of Beijing Yanqi Lake Applied Mathematics Research Institute is about to be established, providing theoretical support for the research and development of film special effects algorithms by scientists; Personnel from the Institute of Physics of the Chinese Academy of Sciences, the National Astronomical Observatory and other scientific research institutions served as scientific advisers to the Wandering Earth series, injecting hard core logic into science fiction narrative from planetary orbit to mechanical design. Beijing is a highland for film creation, with a very good creative atmosphere. Let's gather together and talk about movies, so that the meaning of movies can be seen by more people. ”Famous film director Huang Jianxin said. In Huairou, Beijing, technology empowerment is not limited to the production process. The "Yuanhuo Digital Laboratory" established in 2023 integrates virtual reality and other technologies to develop a series of immersive animation projects, promoting the full digital shooting of animated films; The science fiction movie park planned for the second phase of China Film Base combines film and television IP with virtual reality to create an immersive experience of virtual and real coexistence. With the opening of the 15th Beijing International Film Festival, Huairou has entered the "time of light and shadow", where culture and tourism coexist and the light and shadow economy enhances a better life. By Yanqi Lake, workers are building an open-air cinema; In the mountain bar of Shentangyu, the old-fashioned film projector has been debugged; The hotpot restaurant owner is busy preparing a special set meal of "watching movies while cooking meat". The latest data shows that the Beijing International Film Festival has become the "golden key" to leverage consumption. The film and television cultural activities such as "Follow the Movie Tour in Huairou" and "Movie Star Watching Club" connect resources such as Yanqi Lake and homestay clusters, and "Weekend in the Film Capital" has been selected as a micro vacation destination in Beijing. From the food carnival by Yanqi Lake to the starry night banquet at Shentangyu, from the intangible cultural heritage market to scenic discounts, the light and shadow of film not only illuminate the screen in Huairou, but also illuminate the lives of the people. A few days ago, Zhang Yixiao, a master's student from Tsinghua University, came to the large lawn on the east side of Yanqi Lake International Convention and Exhibition Center and showed her movie ticket stub to easily enter the movie music and food carnival venue. During the Beijing Film Festival, tourists can come here for free to experience the charm of Huairou's culture and tourism by presenting their consumption records of scenic spots, restaurants, cinemas, hotels or homestays in Huairou District. On the 35000 square meter grassland, camping style decorations such as canopies and tents make the movie carnival unique. Here, we listen to music, taste delicious food, and experience rural life, adding a different kind of movie experience. ”Zhang Yixiao said. This year's film carnival is themed "Follow the Beijing Film Festival to Huairou". From April 5th to May 5th, nearly 20 main venues and 308 screening points in Huairou District, including cinemas, bookstores, and homestays, planned and carried out 1106 public welfare film screenings, allowing movies to penetrate people's lives, allowing everyone to eat, watch, play, and enjoy the beauty of the film carnival. As night falls, classic movie clips dance on the curtains in the courtyard of the homestay. In the audience, there are both young people holding phones and local elderly people enjoying leisure time. Film festivals are not exclusive to celebrities, they should be rooted in people's lives. ”Cao Bing, the manager of Huachang Hotel in Huairou District, said that the hotel took advantage of the popularity of the film festival to launch themed cultural activities, combining intangible cultural heritage handicraft markets, outdoor movies, and food tasting. "We want tourists to take away the warmth of craftsmanship, not just photos." Film and literature are languages that connect the world. By Yanqi Lake, the spring breeze carries the ink fragrance of the book pages and the residual warmth of the film. On the occasion of the 15th Beijing International Film Festival and World Book Day, a special event with the theme of "Reading and Enjoying Reading" was held in Huairou. A group of filmmakers and publishers joined hands at the event to discuss the connection between literature and film, sharing their experiences and insights in the creative process of drawing nourishment from classic literary works. As the author Chen Li, who brought a new book sharing on that day, said, "These words are not high walls, but a window - open it, everyone can touch the temperature of art." The four hour feast ultimately turned into a new book in the audience's arms and a playlist on their phones when they left. Using movies as needles and mountains and waters as lines, Huairou is painting a magnificent picture of "people's wealth, ecological beauty, and cultural prosperity". Collaborative promotion and construction of a new ecosystem for the "film and television+" industry. Beijing Film Academy is the first film school founded in New China. In the 75 year development of film education in New China, the school has always adhered to rooting itself in the Chinese land and made outstanding contributions to the development of China's film industry. In September 2021, the Huairou Campus of Beijing Film Academy, built in accordance with the design concept of "Chinese, modern, and cinematic", was officially put into operation. Yu Chong, Executive Deputy Director of the Huairou Campus Management Committee of Beijing Film Academy, introduced that relying on the advantages of film and television resource aggregation and talent cultivation in universities, the school actively promotes deep integration with Huairou District, builds a "light and shadow+technology" model, and empowers the high-quality development of China's (Huairou) film and television industry demonstration zone. In recent years, leveraging its professional advantages and keeping up with the forefront trends of the industry, Beijing Film Academy has provided precise strategic suggestions for high-quality regional development, deeply participated in the Beijing International Film Festival, and undertaken units such as the "Temple of Heaven Award", "Focus on the Future", and "New Holland NEWHER" women's films. It has also held seminars such as "Image Future Style", "The Power of Editing", and "China Film Capital Development Forum". Beijing Film Academy has also established a university student entrepreneurship park and a university science and technology park in Huairou District, and selected teachers to serve as vice presidents of arts in primary and secondary schools, promoting regional cultural and educational development. Open up cinema resources, carry out performances such as plays and musicals, and film screenings to enrich the cultural life of citizens. In addition, teachers and students often go deep into various towns and villages in Huairou District to carry out social practice and sampling, recording regional changes and citizens' lives in the form of images, paintings, etc., promoting the deep integration of school and land. In order to strengthen support for film and television cultural enterprises and young film and television talents, and continuously cultivate and transport outstanding reserve talents such as screenwriters, producers, directors, actors, and photographers, Huairou District has formulated the "Several Measures to Promote the High quality Development of Culture and Related Industries" and released the "Youth Film Talent Enjoyment Plan". Thanks to the "Enjoyment Plan", students from film and television departments, young film and television talents, and young film crews can enjoy discounts below market prices in shooting scenes, film and television equipment, catering services, and other aspects. From students to directors, film has provided us with a seamless growth environment. ”Wu Guoqiang, a 2011 graduate of the Academy of Fine Arts at Beijing Film Academy, sighed. As one of the participating companies in the "Youxiang Plan", the Changxin Media Lighthouse Studio where Wu Guoqiang is located provides many opportunities for the growth and development of young filmmakers. Students from film and television departments can enjoy discounts ranging from 30% to 80% off the market price or free studio fees for a minimum of one week. We hope that our fellow students can take the path of film and television seriously. With film and television as the core, China's film capital is weaving a wider industrial ecosystem. In 2025, Huairou District Film and Television Service Association will be established, integrating resources from 61 units and 40 individual members to create a service system covering parks, outdoor locations, and hotels. At the Huairou International Film and Television Production Service Center Government Service Station located in Yangsong Town, Huairou District, a white intelligent service terminal about 1.5 meters high is particularly prominent. In the center of the machine is a large screen displaying various "one-stop" information. Personnel can complete a series of operations through this terminal "window" without leaving their seats. A person in charge of a local film and television company in Huairou told reporters that in the past, approval procedures required traveling from Huairou to the Fengtai Government Service Center, which took more than three hours one way, and it took two weeks to complete all the procedures. Now with the "One Window Service Platform", it only takes over 20 minutes on-site and can be completed in about a week, saving a lot of time. At present, the Beijing Municipal Radio and Television Bureau, the Municipal Film Bureau, the Municipal Government Affairs Bureau, and Huairou District are jointly promoting the construction of the International Film and Television Production Service Center. 31 municipal level matters such as "film filing, establishment of radio and television program production and operation unit approval" have been achieved through "one network and one window processing", and have been successfully selected as the "third batch of" best practice cases "for the comprehensive deepening of service trade innovation and development pilot.
Edit:Momo Responsible editor:Chen zhaozhao
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