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Looking forward to showcasing the beauty of Morocco to more Chinese readers

2025-04-28   

The huge poster wall is filled with "welcome" in various languages. At the main entrance of the 30th Rabat International Book Fair, a group of Moroccan children are preparing to enter and visit under the guidance of their teachers, with innocent smiles full of curiosity and anticipation. Although the 10 day book fair ended on the 27th, the popularity of the venue did not diminish at all. This book fair attracted nearly 780 exhibitors from over 50 countries and regions around the world. Rabat, the capital of Morocco, is known as the "City of Reading" and has been awarded the title of "World Book Capital" by UNESCO for 2026. The Rabat International Book Fair has always been regarded as a "flagship" cultural project by various sectors in Morocco. Holding a book fair in a prime location in the center of the capital city also reflects the Moroccan government's emphasis on developing its own cultural industry. Morocco is located in the northwest of Africa and serves as a "crossroads" connecting the Mediterranean and Atlantic, Europe and Africa. Multiple civilizations converge and merge in this country known as the 'Garden of North Africa'. Whether it's the Rabat International Book Fair or the Gnava World Music Festival, cultural festivals and events continue throughout the year. The open and inclusive cultural environment has also become a "national calling card" of Morocco. In recent years, Morocco's good economic and social development trend has also contributed to the increasing influence of book fairs. The reporter saw that there were a wide variety of publications displayed and sold at the book fair, mainly in Arabic and French, and books with Moroccan elements were very popular. A staff member named Saad brought in a large stack of exquisite picture books and passionately introduced them to the reporter: "This is about the equestrian performance of 'Tebrida', these are about the architecture of Fez and Meknesugu, and this one is about the history of Moroccan cinemas. Fans cannot miss it." Most of these picture books are available in French, English, and Arabic, with exquisite packaging and detailed content. Our cultural resources are rich and unique, which is our source of pride. We look forward to showcasing the beauty of Morocco to more Chinese readers, "said Saad. Having participated in the Rabat International Book Fair for several consecutive years, reporters have clearly felt the increasing presence of Chinese elements. During an interview at a local public chain school booth in Morocco, teacher Asma told reporters that she is responsible for teaching elementary school students robot courses. She pointed to a programmable building block robot on the booth and said, "This is a product made in China with a high degree of intelligence, and the design of the building blocks takes into account children. There are no sharp edges, making it very reassuring to use. We plan to continue purchasing related products from China in the future because we believe they are very useful for cultivating children's curiosity." Gong Xun, General Manager of People's Tianzhou (Beijing) Publishing Co., Ltd., has participated in the Rabat International Book Fair for three consecutive years. She told reporters that she is pleased to see the increasing interest of Moroccan people in Chinese culture. This year, we have collaborated with JD Books to bring a lot of book and cultural creative products, which are very popular among Moroccan people. In front of the booth, Moroccan friends often greet the staff in Chinese. In addition to consulting Chinese learning books, many people also hope to have a deeper understanding of China. Regarding the prospects of cooperation between Morocco and China in the cultural field, Moroccan Minister of Youth, Culture and Information Mohamed Mehdi bin Said recently told reporters at the book fair: "We hope that the active cultural cooperation between Morocco and China can further develop

Edit:Yi Yi Responsible editor:Li Nian

Source:news.cn

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