There are many right and wrong people. Dong Yuhui has once again stood in the forefront of public opinion recently. Recently, the announcement of Dong Yuhui winning the 2024 People's Literature Award has sparked controversy. At first glance, I was also taken aback: "Does he have any works?" Looking at the comments, netizens were even more skeptical: "It doesn't live up to its name, how did it win the award!" After digging deeper, I realized it was a mistake. In fact, Dong Yuhui received the newly established "Communication Contribution Award" of the "People's Literature Award" this year, not a professional literary award. The reason for awarding the prize is also very sufficient: "pushing literature to readers time and time again has aroused the inner aspirations of countless people who love literature." Behind the misunderstanding, a more debatable question is why, as a national literary publication, "People's Literature" added a "Communication Contribution Award"? I think this is not just for Dong Yuhui personally. The addition of new awards indirectly reflects the current situation of literature: there is a great need for a group of 'Dong Yuhui'. An undeniable fact is that in recent years, with significant changes in reading methods, habits, and media, literature, especially serious literature, is no longer a competitor to online literature in the battle for audience attention. It can no longer compete with short videos and dramas, let alone web dramas, movies, talk shows, reality shows, and more. A wave has not yet subsided, and another wave has emerged. In the past two years, the rise of artificial intelligence, especially general models, has had an unprecedented impact on literary creation. Science fiction writer Liu Cixin once expressed her pessimism, "In the future, it is very likely that we (creators) will eventually be replaced." Then, during the heyday of the 1980s and 1990s, the total number of Chinese literary journals reached 800-900. At that time, the circulation of a single issue of People's Literature reached 1.5 million copies, and even some counties had their own literary publications. The literary quarterly magazine "Shanhua" in Yanchuan County, Shaanxi Province once had a circulation of 280000 copies. Nowadays, a considerable portion has ceased publication or undergone transformation, disappearing. In this context, the significance of contributions to literary dissemination becomes apparent. No matter what age group, people need to read "" Reading has always been a way to overcome mediocrity and triviality "... As Dong Yuhui, who relied on live streaming on online platforms to promote products, especially his literary talent of" oral broadcasting ", he was once a" clean stream "in the live streaming industry. He made selling goods at least less' materialistic '. He uses "traffic" and "sales" of literature to push serious literary works to the top of traffic, allowing countless people to "plant grass" through their mobile phones. He made the total sales of Chi Zijian's literary work "Erguna Right Bank" more than 20 years ago reach about 5 million copies; Dong Yuhui rightfully deserves the title of "Literary Sales Champion" as "People's Literature" has sold a total of one million copies and 17.85 million copies in a single session. The live streaming room serves as a bridge between traditional literature and modern communication technology, bridging the gap between readers and authors. Contemporary literature requires more dissemination of heroes. As an individual, no one can be the savior of serious literature, but it at least shows us the possibility of literature's survival under the current conditions of communication ecology and technology. The successful demonstration of "literary sales crown" shows people that literature can not only survive, but also "live well". Literary works, as conceptual and spiritual products, cannot be measured solely by 'general equivalents'. But books, as carriers of literature and commodities, must inevitably follow market laws. They need to be spread in order to be seen and read. No matter what era, the pursuit of beauty is ultimately a unique symbol of humanity. If we don't have the warmth for the beauty of literature and art in our hearts, then no matter what communication techniques you use, whether it's Dong Yuhui, Zhang Yuhui, or Zhao Yuhui, you can't be moved, let alone "paying". In the final analysis, literature does not die because the public's pursuit of beauty still lingers in their hearts. Based solely on this, I firmly believe that in the era of information redundancy, literature will still exist; The wave of artificial intelligence is rolling, and the human aesthetic interest will never fade away. (New Society)