The home appliance industry in our country has transitioned from an incremental market stage to a stock market stage. We must adhere to a demand-oriented approach, accurately identify needs, respond quickly to needs, and even unleash our imagination. By innovating ahead of others, we can lead and stimulate demand. Recently, at the China Home Appliance and Consumer Electronics Expo, a three tub washing machine quickly became popular upon its debut. On the white body, it is equipped with one large, two small, and three rollers to achieve zone washing and care for underwear, socks, and large clothing. Over 80000 units were pre sold in a week. Not just a three tub washing machine. A refrigerator with a "nose" that can automatically identify spoiled food and issue alarm reminders; Fully embedded rice cooker, automatic rice and water feeding; The visual electric toothbrush can intelligently detect dental plaque, making dirt nowhere to hide... At the exhibition, a group of new home appliances with both appearance and strength have attracted widespread attention from consumers. This is largely the result of home appliance brands' persuasion. Take the washing machine as an example. Last year, a netizen drew a picture and made a wish, hoping to have a washing machine that can be partitioned for washing. Following this advice, Xiaomi launched a "one big and one small" twin tube washing machine, which quickly exploded in the market. This year, Haier took over from Xiaomi and upgraded from "two tube" to "three tube" to better respond to and solve consumers' pain points of not being able to classify and wash different clothes together. Listening to advice "is the user philosophy of" putting customers first "and" putting consumers at the center "in enterprises, and it is also an active response from supply to demand. Extending the observation industry cycle, it is not difficult to find that meeting consumer needs by all means and the market has its own returns is a proven successful path for the home appliance industry. In the 1980s, Chinese home appliances started with the introduction of technology, and cost-effectiveness was the biggest market demand at that time. Many companies focused on "good quality and low price"; In the new century, with the development of the economy and society, home appliance enterprises have responded to consumers' demands for quality and diversification, expanding their product types from refrigerators and washing machines to multiple fields such as microwave ovens, water heaters, and rice cookers. Preservation technology, frequency conversion technology, and other technologies have emerged successively; Since the new era, smart living has become a trend, and home appliance companies actively embrace artificial intelligence, making smart home appliances a new "necessity" for families... It is not difficult to see that the vast Chinese market contains huge demand increments in the process of consumption upgrading. By identifying market needs and stimulating potential demand, companies can gain new growth points. Behind 'listening to advice', hard power support is indispensable. A three drum washing machine may seem like a change in the number of drums, but it's actually not simple. Transforming from "one tube" to "three tubes" can easily cause displacement due to resonance when clothes are dehydrated. Therefore, Haier has specifically developed artificial intelligence dynamic balancing technology, which can maintain balance and prevent the body from shaking even when the three tubes are running simultaneously. From "detouring" to "reaching out to clear", the new sweeping and mopping robot developed by Stone Technology is equipped with a five axis folding bionic robotic arm, which can not only efficiently clean the ground, but also achieve storage and organization, better serving daily life. The magnificent transformation of many traditional household appliances cannot be achieved without continuous product iteration, long-term technological accumulation, and profound innovation foundation. On this basis, innovative products, optimized supply, and filling market blind spots are necessary to continuously break through the "ceiling" of industrial development. After years of rapid growth, China's home appliance industry has entered the stock market stage from the incremental market stage. Simply producing "mass market goods" and relying on "price for quantity" is no longer feasible. Home appliance companies need to adhere to a demand-oriented approach, accurately identify demand, respond quickly to demand, and even open up their imagination to lead and stimulate demand through innovation at the forefront. The three tube washing machine is a successful case, and we look forward to more companies innovating in response to demand, constantly exploring new markets, and making the cake bigger and bigger.(outlook new era)