Sci-Tech

Artificial Intelligence+Consumption Activate New Blue Ocean

2025-04-21   

The robotic arm flips flexibly, and a cup of coffee with Nezha latte art is handed to the customer; Wear VR glasses and travel through time to appreciate the magnificent scenery of the "Garden of Ten Thousand Gardens" in Yuanmingyuan; Inside the restaurant, embodied intelligent "employees" warmly wave at customers... Under the wave of "artificial intelligence+consumption", these futuristic images are becoming a reality. The recently issued 'Special Action Plan for Boosting Consumption' proposes to launch the 'Artificial Intelligence+' campaign to promote 'Artificial Intelligence+Consumption'. As AI accelerates its integration into various industries, how will "artificial intelligence+consumption" activate new blue oceans? The new scene lights up a better life. Say "I want to watch Nezha 2" to the remote control, and the living room lights will automatically switch to viewing mode; The "smart mattress" can detect the body's state in real time and automatically adjust the overpressure area, which is more in line with the curve of the human body; AI refrigerators can sense the storage status of each ingredient and provide personalized food pairing solutions... At the Haier Smart Home Experience Center located in Beijing, AI is outlining the future of life. By integrating DeepSeek's Uhome big model, smart homes can enable inference and thinking, and even adjust the corresponding lighting mode according to the style of the video content. AI communication with people is also more in-depth and vivid, and can converse with people in more than ten dialects Liu Tingting, Marketing Manager of Haier Smart Home Beijing Experience Center, said. With the deep integration of AI and home appliances, smart living scenarios such as smart homes and smart wearables are accelerating their entry into Chinese households. Dou Bao Dou Bao, can you accompany me to practice speaking for a while Sure, let's get started For Wu Xiaoting, a post-1995 generation, the AI earphone Ola Friend has become an indispensable "good match" in daily life. Daily support for on-demand questions and answers, becoming a personal tour guide when traveling, and providing emotional companionship when feeling down... This intelligent earphone integrated with the Big Bean Bag model has been highly sought after by many young consumers since its launch. The relevant person in charge of JD.com told reporters that in the first quarter of this year, the number of artificial intelligence hardware products such as artificial intelligence smartphones, artificial intelligence computers, and artificial intelligence learning machines showed a high-speed growth trend on the JD.com platform. The category of artificial intelligence robots has seen a year-on-year increase of over 100% in transaction volume on JD.com in the past month. Currently, residents' consumption is shifting from 'functional satisfaction' to 'experience upgrading'. The integration of AI into home environments and smart wearables has become a trend, which will not only effectively activate consumption potential, but also drive industrial upgrading through high-end supply, help China's manufacturing transition to intelligent manufacturing, and inject new momentum into high-quality development Chen Lifen, a researcher at the Market Economy Research Institute of the Development Research Center of the State Council, said. New technology refresh consumption experience The measurement bin equipped with AR fitting, 3D scanning and other technologies has its own "black technology" label. Click AR to try on, and you can solve the problem of selecting clothes... Jiangsu Hongdou Industrial Internet Co., Ltd. recently released an intelligent measurement bin, which brings a new experience for clothing retail. In the traditional clothing retail model, consumers often face pain points such as difficult dressing choices and cumbersome shopping processes. AI models can provide exclusive recommendations and fitting based on customers' body characteristics, style preferences, and wearing occasions, changing the traditional shopping process and achieving personalized intelligent consumption experience Qian Wenhua, the head of the Brand Culture Department of Hongdou Group, said. Co create with AI, use AI for plate making, and leverage AI for virtual fitting. Artificial intelligence is fully integrated into every aspect of the clothing industry, bringing new experiences to creation, production, and consumption, "said Sun Ruizhe, President of the China Textile Industry Federation. More and more industry enterprises are empowering products, serving users, and building advantages through artificial intelligence. Unmanned vehicles realize automatic driving through AI technology thinking and identification, and the automated distribution center uses AI vision technology to separate and disassemble packages, and automated storage and centralized dispatching thousands of robots for handling and picking... Through the introduction of AI technology, Cainiao logistics technology makes the process of delivering packages to consumers more "smooth". Compared to traditional truck transportation, unmanned vehicles can achieve multiple waves of transportation in small quantities, allowing consumers to truly realize instant pickup The person in charge of a terminal express collection point in Pingyao Town, Yuhang, Zhejiang said. Exoskeleton robot helps tourists climb Mount Taishan; At the Grand Canal Cultural Tourism Scenic Area in Beijing (Tongzhou), the security inspection robot "Xiaoyu" combines the functions of order maintenance and cultural explanation, making the history of water transportation "tangible and touchable"; At the China National Arts and Crafts Museum, AI modeling and holographic projection technology dynamically reproduce the 72 processes of porcelain production, allowing visitors to immerse themselves in intangible cultural heritage techniques... "Various breakthrough achievements in the field of artificial intelligence have begun to affect production and life. We need to accelerate the transformation and upgrading of the entire consumption industry chain by artificial intelligence, and hit the pulse of future consumer market development," said Zou Yinyi, Deputy Director of the Macroeconomic Research Office of the Economic Forecasting Department of the National Information Center. Recently, the First Social Welfare Institute in Chongqing has hired a "new employee" - the intelligent elderly care emotional companion robot "Pei Pei". If you have any questions, just tell 'Pei Pei' and he can answer them all Grandma Wang, who is over 80 years old, skillfully interacts with robots and says, "If you don't want to chat anymore, there are puzzle games suitable for us elderly people, which are easy to play." When AI has a "physical body," intelligent robots begin to take on multiple roles such as elderly care and home management. Industry insiders point out that future technological means are expected to fill the supply gap in service areas such as "one old, one small" and activate broader market demand. The Research Report on Humanoid Robot Industry released by the first China Humanoid Robot Industry Conference in 2024 predicts that the market size of Chinese humanoid robots in 2025 will be about 5.3 billion yuan; By 2029, China's humanoid robot market may reach 75 billion yuan. JD Yanxi's digital live streaming has driven a 30% increase in idle conversion rate in the live room; Video generation models such as Kwai Kering AI and Tiktok Namely Dream AI activate the micro short play market; QiangBrain Technology proposes to help improve the lives of one million people with physical disabilities in the next 5 to 10 years... "Artificial intelligence+consumption" is constantly opening up new space for domestic demand. With the iteration of technology and the enrichment of landing scenarios, the combination of artificial intelligence and the consumer field is gradually developing towards customization, personalization, and diversification, which is expected to activate more consumption increments in the future Chen Lifen said. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Economic Information Daily

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