Since the implementation of the trade in policy for household appliances in August 2024, as of April 10th this year, consumers have purchased over 100 million units of these products. During the initial implementation of the trade in policy, major platforms and distributors responded quickly, and consumer participation was relatively high in first - and second tier cities Jiang Feng, Executive Director of the China Household Electrical Appliances Association, said that with the deepening of policies, consumers in counties, townships, and rural areas will benefit from them. Rural consumer goods should pay more attention to practicality and convenience when exchanging old for new Jiang Feng stated that it is necessary to launch household appliances that meet the actual needs of rural families, and strengthen product functions such as durability, high efficiency, and energy saving. At the same time, it is also necessary to encourage home appliance companies to provide convenient services such as home appliance cleaning, on-site maintenance, and proactive recycling, in order to enhance the willingness of rural consumers to participate in trade in programs. At present, the proportion of smart home appliances in the rural market is relatively low, and there is great room for improvement. With the continuous increase in rural consumer income, the demand for upgrading durable consumer goods such as home appliances will also become stronger. Jiang Feng believes that the combination of policy guidance and market effects will promote the accelerated transformation and upgrading of the home appliance industry, better meeting the needs of rural consumers for a better life. (New Society)