Think Tank

Cultural and tourism services must withstand the "high-definition test"

2025-04-18   

Spring is warm with flowers blooming, and strolling in the garden is the peak. In some places, people come with enthusiasm, but return disappointed. According to reports, the gates between some scenic spots in the park are tightly closed, and even with a tourist pass, one has to detour; Some suburban parks have roads in different areas but are blocked, resulting in obstacles. To be fair, these flaws are not significant, but they can be quite frustrating. Take a look, there are still many similar bottlenecks. Some scenic spots offer a variety of recreational activities, but the parking lots are chaotic and disorderly; In some places, discounts are offered to tourists during tourism promotion, but after entering, tickets, ferry tickets, sightseeing boat tickets, and scenic spot tickets are stacked layer by layer; Some of them are inconvenient to connect, the tour signs are too simple, or the ticket reservation method is single and rigid. These are not related to natural scenery or cultural landscapes, but they are also important parts of the tourism itinerary. No matter how small the problem or minor the flaws accumulate, they will still "discourage" tourists. In recent years, the trend of "just leave as you say" has emerged, and the domestic cultural and tourism market continues to expand. In order to share this big cake, cultural and tourism industries in various regions are working hard to "roll up the work" and are determined to carry out the "pet customers" to the end. However, during the lively and bustling times, there should also be more calm thinking. Today's tourism emphasizes comprehensive, multi-level, and sustainable service ecology. With the deepening penetration of the Internet and the acceleration of its transmission speed, the cultural and tourism services are more likely to be viewed in the spotlight. No matter how well promoted, a single "not worth it" in the comment section will turn positive reviews into negative ones. As a comprehensive industry, the cultural and tourism industry has a long chain and wide benefits, and is known for the characteristics of "one industry prospering and a hundred industries thriving". At present, as boosting consumption has become an important issue for development, the optimization of the cultural and tourism consumption environment also needs to be finely managed. For example, making the scenic areas of the park interconnected is just a matter of "one door", which can save a lot of foot power for tourists. For example, providing proper guidance to parking lots can improve traffic efficiency and potentially accommodate more vehicles. Without the need for a big fight or too much additional investment, the tourism experience can be quickly improved, bringing more consumption possibilities. Why not do it? Ultimately, the key lies in whether problems can be identified in various regions and whether they are willing to solve them. These past few days have been the rush to grab tickets for the May Day holiday. The vigorous enthusiasm of everyone for traveling once overwhelmed the 12306 railway system. Who can catch the surging tide of 'Heavenly Wealth and Prosperity' this time? In addition to seeing whose shouting is loud, we also need to see whose service can withstand the "high-definition test". (New Society)

Edit:Luo yu Responsible editor:Zhou shu

Source:Beijing Daily

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