Camel skin lamps from Pakistan, blown glass products from Syria, distinctive Li brocade from Hainan, exquisite porcelain from Jingdezhen... At the 5th China International Consumer Goods Expo, many small items contained the "Big Universe", allowing visitors to "buy and buy" while also tasting intangible cultural heritage stories from around the world, embarking on a wonderful journey of multiculturalism. Smooth trade and mutual understanding among people. This year, over 120 unique exhibits from more than 20 countries made stunning appearances at the exhibition, not only expanding the bridge of economic and trade exchanges, but also opening a window for the world to learn from each other's civilizations. Riding on the trend of "Consumer Expo", high-quality leather shoes with a retro style from China and Britain, fragrant Cambodian jasmine rice, and exquisite Japanese Yamagata iron pots... At the Consumer Expo, high-quality goods from various countries were showcased, each with its own beauty, sharing beauty together. On the Nepalese booth located in Hall 4, a large oil painting attracted onlookers. Nepalese exhibitor Shirui enthusiastically introduced to the audience, "This oil painting shows the life scene of Nepalese farmers. Look, under the snow covered Himalayas, a farmer is working in a large yellow mustard field in front of a wooden house." Although Shirui is a first-time visitor to the Consumer Expo, he is a "regular" in China. He has participated in events such as the China International Import Expo and the Canton Fair, and spends more than a quarter of his time shuttling through various cities in China every year. This time, he brought various oil paintings and thangkas for exhibition. China is developing rapidly and has brought me many opportunities for growth. Coming here, I not only want to sell my products, but also want more people to learn about Nepalese culture. Many Chinese consumers have expressed their desire to travel to Nepal after seeing these oil paintings and thangkas. I am very happy! "At the exhibition booth, Frank, an international student from Hainan Normal University in Nepal, explained the exhibits to consumers in Chinese. I heard that there is a booth in Nepal, and I volunteered to sign up to help. In recent days, many visitors have expressed interest in Nepalese culture, which has made me even more motivated. Frank, who is studying artificial intelligence, plans to work and live in China in the future. In front of the Pakistan booth, exhibitor Habib was also very busy. Habib, who participated in the exhibition for the second time this year, brought more than 80 types of Pakistani jade products such as jewelry, ornaments, cups, etc. Jade grape decorations were almost sold out. If we want to talk about the 'treasure of Zhendian', it must be this camel skin lamp Habib enthusiastically introduced to reporters that camel skin lamps are a cultural heritage passed down for thousands of years in Pakistan, and the different paintings depicted on the lamps depict local culture. "A camel skin lamp can be used for hundreds of years and was once a must-have item for every household in Pakistan, but now it is slowly disappearing. We hope to use the platform of the Consumer Expo and the Chinese market to let more people understand and pay attention to this intangible cultural heritage product and technique." At the Malaysia booth, bags and suitcases with bright patterns became a beautiful scenery. This luggage is innovatively made using Malaysian style batik fabric and handmade wax printing techniques, with patterns telling the local cultural story. "Zhao Yonghong, the person in charge of Tingxu Creation, said that as a Chinese enterprise, they invested in building a factory in Malaysia, integrated local intangible cultural heritage, and sold their self-designed cultural and creative products to many places around the world such as Italy, Singapore, and Morocco. "Not only Malaysia's intangible cultural heritage, we have also integrated Chinese cultural symbols such as Suzhou embroidery and Pu'er tea into our products. At this year's Consumer Expo, the relevant parties of Hainan Lijin also expressed their intention to cooperate." Zhao Yonghong said, "It is our wish and goal to take cultural and creative products as the carrier, start from the Chinese cultural heritage, and integrate with the world culture." Taking the "China-Chic" to the world's consumer expo, the "Guochao" exhibition, which is full of Chinese traditional culture and regional characteristics, has also attracted a large number of tourists. Entering the "Nanhai Li Feng Intangible Cultural Heritage International Art Exhibition", people's attention was instantly drawn to a majestic blue totem, with over 900 tie dye fabrics pieced together to create the "Hercules" pattern from the Li ethnic group's creation myth. On one side of the exhibition wall, a documentary is playing in a loop, telling the story of Lizhai. Viewers seem to have opened up a cross temporal dialogue with traditional culture. Exhibition planner Wang Lu stated that the vitality of culture and art lies in continuous integration and innovation. Bringing art exhibitions to the Consumer Expo site is precisely to break the static protection mode and provide more possibilities for the development of Hainan's intangible cultural heritage. We hope to inherit and promote traditional culture in a new way through the innovative perspective of young artists, "said Wang Lu." Next, Hainan's intangible cultural heritage works and inheritors will enter international stages such as New York, showcasing the unique charm of Hainan's intangible cultural heritage to the world and allowing it to 'go global'. This technology wall is not only a microcosm of Huaxizi Oriental Beauty R&D system's' soft hard dual research ', but also allows consumers to experience the beautiful transformation brought by products that balance Eastern characteristics and technological strength Zhang Xi, the person in charge of the Huaxizi booth, introduced the "Elegant Oriental Beauty" technology wall of the Huaxizi booth to reporters: Huaxizi explores the application of Chinese characteristic plants and mineral materials such as lotus, seven leaf one branch flower, golden hairpin dendrobium, jade, as well as ceramic, Su embroidery, glass, bamboo weaving and other characteristic materials and processes in the color, materials and processing technology of cosmetics, making domestic cosmetics full of oriental charm. "In the Consumer Expo, many foreigners are interested in our booth and hope that Chinese products represented by Huaxizi will gain more and more international recognition." The shining of Chinese fashion products at the Consumer Expo is not only a manifestation of cultural confidence, but also a microcosm of industrial upgrading. When Eastern aesthetics meet the global market, the Consumer Expo has become a platform for cultural and lifestyle exchange. Lao Fengxiang's full-automatic tourbillon wristwatch, the lactic acid bacteria drink jointly named by Shanghai Fine Arts Film Studio and Yili, and the "new national style" represented by such products, Daoxiangcun's Dim sum blind box, were warmly welcomed by young consumers in the domestic market, and also let the world see the fashion expression and innovation power of Chinese culture. When talking about how Chinese brands can improve their popularity, Qin Wen, Executive Chairman of the International Olympic Arts Commission, said: "First, product innovation. There are many cultural treasures in the bright civilization of the Chinese nation for more than 5000 years, which requires us to achieve some innovative integration on the basis of inheritance. Second, experiential economy, we can build commercial space into an art space, so as to achieve multi-functional transformation experience, so that consumers have a lot of feelings. Third, digital transformation, we can combine technology and products, create more digital experience exhibition space to promote brand popularity." From intangible heritage activation to IP innovation, from old brand domestic products to "new national style" products... on the stage of the Consumer Expo All kinds of China-Chic consumer goods vividly interpret China's ancient cultural genes in a localized and young way. They allow the long history of China to be touched, displayed, and disseminated, and also allow the world to witness the strong inclusiveness and vibrant vitality of Chinese culture. (New Society)