In the past, outdoor fitness relied on 'blind training'. Now, for every 1 calorie burned, the screen displays it and you can also connect with family and friends to compete. Recently, a group of community micro outdoor intelligent gyms have been completed in Shenzhen, attracting many office workers to sweat profusely every morning during their spare time. When dining accessories transform into fitness accessories, when "light meals" and "food ingredient lists" become hot topics, when sports and health-related products fill shopping carts... The recent "national call for you to lose weight" has once again ignited netizens' enthusiasm for sports and health. More and more people are willing to actively join the pursuit of "better physical condition", and "hoarding health" has become a new trend among netizens. With the continuous release of this demand, health consumption is evolving from "selective consumption" to "essential consumption". Sports consumption has become a new economic growth point in China. When exercise data becomes visualized, fitness becomes a visible joy The "smart fitness stations" in Shenzhen communities not only allow real-time viewing of sports mileage and other data, but also support online competition, making the neighbors more motivated as they practice. When many novel "black technologies" are empowered into health products, fitness enthusiasts' exercise becomes scientific and interesting, and their attitude towards exercise gradually shifts from "going to fitness" to "keeping fit". Before training, the AI large model customizes personalized scientific exercise plans; When running, use smart headphones to monitor step frequency and pace; During sleep, smartwatches monitor health status such as heart rate and blood oxygen in real-time... More people are willing to consume sports products to understand their physical needs and set fitness goals in intelligent application scenarios. As sports products upgrade from tools to ecosystems, more personalized and intelligent application scenarios are constantly being updated. The intelligent ecosystem is reshaping the new landscape of sports consumption, and the enormous potential of sports consumption will continue to be released. Not long ago, 12 departments including the Ministry of Commerce and the National Health Commission jointly issued the "Special Action Plan for Promoting Health Consumption", which proposed to "focus on supporting the development and iteration of wearable sports electronic products and sports equipment", once again highlighting the importance of health management related monitoring and data analysis. According to the Global Wearable Device Market Quarterly Tracking Report released by International Data Corporation, the shipment volume of wrist worn devices in China reached 45.76 million units in the first three quarters of 2024, a year-on-year increase of up to 21%. The continuous innovation of related industry technologies constantly responds to the new demands of consumers, and the constantly upgrading new demands of consumers are also driving more intelligent health products to emerge. Health consumption is being upgraded through "wearing", thus forming a healthy consumption ecology of benign interaction between supply and demand. At present, sports consumption in China is in a growing trend. Integrating the development of the sports industry with the huge potential of health consumption and promoting the integration of multiple industries will definitely inject strong momentum into cultivating and developing new quality productivity in the field of health consumption. The "Healthy China 2030" Plan Outline predicts that the total scale of China's health service industry will reach 16 trillion yuan by 2030. We have reason to believe that healthy consumption, which has gradually become an important part of China's new consumer market, is moving towards a vast space full of opportunities, helping to "vigorously boost consumption" and "comprehensively expand domestic demand", injecting new energy into the high-quality life of the people. (New Society)