Economy

Multiple regions plan to introduce a new round of policies to stabilize the real estate market, using a combination of punches to solidify the foundation for market recovery

2025-04-15   

Recently, the activity of the real estate market has been continuously increasing, and the enthusiasm of real estate companies to compete in the land market is high. Industry insiders have stated that the real estate industry is at a critical turning point in the new cycle, and the second quarter of this year is expected to become an important window for policy optimization. The reporter learned that currently, Wuhan, Chongqing, Hunan and other places have released policy signals, planning and timely introducing a new round of stable real estate market policies "combination punches" around optimizing market supply and demand structure, releasing potential for home purchase and consumption, etc. The aim is to further consolidate the foundation of the real estate market recovery through precise measures, and inject lasting momentum into the high-quality development of the industry. Since 2025, the word 'stability' has been running through the main development line of the real estate industry, anchoring the market tone for the whole year and setting clear work directions for local governments. According to data from CRIC, at least 66 provinces and cities across the country have introduced 124 market stabilization policies in the first quarter, including lifting sales restrictions, increasing support for housing provident fund loans, and intensifying the "trade in" program. On April 14th, the Office of the Housing Provident Fund Management Committee of Hefei City issued a notice on further optimizing the housing provident fund policy, canceling the distinction between ordinary residential and non ordinary residential housing for housing provident fund loans. At the same time, the coverage of the affordable housing provident fund will be expanded, the down payment ratio for purchasing affordable housing will be reduced to 15%, and the calculation of the loan limit will be increased by 20% (not exceeding the maximum limit), effectively lowering the threshold for first-time homebuyers. In fact, many places have recently introduced relevant policies to promote the stabilization of the real estate market. Recently, the Department of Housing and Urban Rural Development of Shanxi Province and seven other departments jointly issued the "Action Plan for Shanxi Province to Continuously Promote the Stabilization of the Real Estate Market in 2025", proposing multiple measures to encourage residents' housing consumption, including supporting real estate enterprises to promote the sales of commercial housing through various preferential measures such as preferential prices, one-time subsidies, decoration gift packages, and furniture and home appliances; Make full use of preferential policies such as increasing the amount of housing provident fund loans and refunding personal income tax, support home buying families to "trade in old for new" and "trade in small for large", and unleash the potential for improving housing demand among the masses. On March 31st, the Nanjing Municipal Government held a press conference to launch seven policy measures to promote the stable development of the real estate market (hereinafter referred to as the "Housing Seven Measures"), including the comprehensive cancellation of sales restrictions, deepening the "old for new" policy, supporting young people to purchase houses, and housing ticket placement. Jinan recently issued the "2025 Spring City Consumption Promotion Action Plan", which clearly implements the housing consumption promotion action. Through the dual approach of "demand side relaxation+supply side optimization", it activates market vitality, meets the diverse needs of the masses, and injects new momentum into the steady development of the real estate market. The above policies not only consolidate the stabilization achievements since the fourth quarter of last year, but also inject strong momentum into the market situation in the second quarter of this year, helping the industry recover and develop in depth Yan Yuejin, Vice President of E-house Research Institute, stated that many regions are currently intensively lifting the dual constraints of purchase and sale restrictions, and are building a more relaxed trading environment, effectively boosting market confidence, especially alleviating homebuyers' concerns about asset liquidity, and promoting a rise in home purchase willingness. Based on the trend of the national real estate market stabilizing in the first quarter of this year and the positive signals from the land auction market in key cities, he believes that the activity of home purchase transactions in the second quarter of this year is expected to continue its upward trend. Supported by multiple policies, the housing transaction volume in some hot cities has significantly rebounded since March. According to data from Shanghai E-house Real Estate Research Institute, in March, among the 50 sample cities in China, the month on month growth rates of newly built residential properties in first tier, second tier, and third - and fourth tier cities were 111%, 101%, and 67%, respectively. By reducing the down payment ratio and lowering mortgage interest rates, local governments have effectively released both essential and improving demand Chen Wenjing, Director of Policy Research at Zhongzhi Research Institute, pointed out that with the continuous implementation of the "stabilizing the real estate market" policy, the second quarter of this year will usher in a deep resonance period between policy and market. More cities may follow up and optimize the purchase and sale restriction policies, while simultaneously making efforts in the supply side links such as land transfer and affordable housing construction, to promote the real estate market to move towards a stable and recovery track. In fact, there are more incremental policies on the road at the local level. According to sources, Wuhan is currently conducting policy research and reserve work, and will timely introduce and implement policies based on market conditions, continuously striving to further stabilize the real estate market. Chongqing will continue to support acquiring entities to increase the scale of purchasing existing commercial housing and focus on improving housing supply; We will work with relevant municipal departments to implement incremental policies, carry out a series of real estate market promotion activities, and continue to vigorously promote the stabilization of the real estate market. In addition, the General Office of the People's Government of Hunan Province issued the "Special Action Plan for Boosting Consumption in Hunan Province" in March, which pointed out the need to study and formulate policies and measures to promote housing consumption and fully unleash the potential of housing demand. Make good use of the real estate regulation policy toolbox and optimize the pilot sales of existing houses. Support cities and prefectures with conditions to use special bonds and housing provident fund appreciation income to purchase existing commercial housing for use as affordable housing. According to Ma Qianli, a researcher at the CRIC Research Center, the real estate industry will continue to receive a series of policy benefits this year. The demand side will further unleash the potential for housing demand, with the construction of "good houses" as the main focus to support the expected improvement in property prices. Policies such as strengthening urban village renovation and providing financial and tax incentives will continue to support residents in improving their housing conditions; The supply side will further improve inventory expectations. It is expected that in the first half of 2025, more major cities may experience a year-on-year rebound in monthly residential transaction volume. (New Society)

Edit:Yao jue Responsible editor:Xie Tunan

Source:Economic Information Daily

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