As the 137th China Import and Export Fair (Canton Fair) approaches, Guangzhou is welcoming global exhibitors with its newly upgraded "3E" (Efficient Biz, Easy Go, Enjoy Life) urban service system. This year's Canton Fair will be held offline in three phases from April 15th to May 5th, with an exhibition scale of 1.55 million square meters and 55 exhibition areas. The total number of booths is about 74000, and the number of participating companies has exceeded 30000 for the first time, demonstrating China's firm determination to promote high-level opening up to the outside world. At the 137th Canton Fair special press conference held by the Ministry of Commerce on April 9th, Wei Min, Secretary of the Party Group and Director of the Guangzhou Municipal Bureau of Commerce, introduced that as the "host" of the Canton Fair, Guangzhou is comprehensively improving its urban service level with "embroidery skills", innovating and creating a "3E" urban service system, allowing global exhibitors to enjoy the warmth and efficiency of "Guangzhou style services". As the first stop for global merchants arriving in Guangzhou, Guangzhou Baiyun International Airport, Pazhou Hong Kong Macau Ferry Terminal, Nansha Ferry Port and other five major ports have established convenient channels for Canton Fair guests, further strengthening the guidance for multilingual passenger clearance. In response to the demand for cross-border freight, Guangzhou Customs is preparing to introduce measures such as on-site services, one-stop service, simplified regulatory procedures, and convenient exhibition of food, cosmetics, and animal and plant products to innovate the customs clearance mode of airports and sea (river) ports, fully ensuring the convenient clearance of exhibits. Guangzhou Baiyun International Airport has implemented convenient measures such as "priority handling for important and emergency cargo planes, direct round-trip and connecting flights without handling", to help global exhibits "come and go quickly" and efficiently clear customs. The passenger ferry schedules at Pazhou Hong Kong Macau Ferry Terminal will be increased from the usual "3 in and 3 out" to "7 in and 5 out", providing exhibitors with more flexible travel options. At the same time, 69 overseas purchasing hotels located in six districts of Guangzhou, including Haizhu, Tianhe, and Yuexiu, have set up convenient points for obtaining Canton Fair documents, making it easy for exhibitors to apply for Canton Fair documents as soon as they arrive at their hotels in Guangzhou. During the Canton Fair, Guangzhou will also strengthen big data analysis and peak warning of traffic and pedestrian flow at the entrance of the exhibition hall, further optimize the flow of key intersections and pedestrian monitoring, implement classified guidance and rapid verification, and improve entry efficiency. During the Canton Fair, Guangzhou will increase its public transportation capacity and increase the frequency of buses and subways around the exhibition hall. The newly opened Guangzhou Metro Line 11 will run through the city and have 26 transfer stations, making it convenient for passengers to quickly reach the exhibition hall from all over the city. To meet the personalized travel needs of customers, no less than 2000 taxis and ride hailing services are arranged around the exhibition hall every day, providing 20000 parking spaces. Self driving personnel can check the basic information of the parking lot through the "Guangzhou Parking" mini program and the "Xingxuntong" APP. For the convenience of foreign travel, the 960169 toll free hotline can provide real-time language service guarantee for overseas merchants at the Canton Fair. ATM machines, cash exchange outlets, and other foreign currency exchange facilities have been added to key areas such as airports, hotels, and exhibition halls. The coverage rate of foreign card acceptance for key merchants in the city exceeds 99.7%. Among them, all merchants in the Canton Fair exhibition hall, including catering, cultural tourism, and retail, support various payment needs such as foreign currency card swiping, mobile payment, and cash, ensuring that exhibitors and merchants' travel payments are "easy to use, universal, and user-friendly". Joyful Life "showcases the charm of the Flower City in Guangzhou in April, with clouds, mountains, pearls, and water, and flowers blooming like brocade. Taking the opportunity of the joint holding of the 15th National Games in Guangdong, Hong Kong and Macao, Guangzhou is comprehensively promoting the improvement of urban quality. The two sides of the the Pearl River are glittering and the streets are full of scenery. In order for exhibitors to better understand the customs of Guangfu, Guangzhou has specially produced manuals such as Business Travel Service Guidelines, Work and Life Guidelines, and Payment Service Guidelines, and launched the One Stop applet on WeChat and Alipay simultaneously to provide one-stop guidance for "food, housing, travel, shopping and entertainment". As a city that cultivates and builds an international consumption center, Guangzhou has innovatively launched the "New Eight Scenic Spots of Guangzhou Consumption" urban consumption activity matrix this year. During the Canton Fair, it will grandly launch the "Canton Fair · Good Guangzhou" series of activities, allowing exhibitors and merchants to fully experience the charm of Guangzhou as a city that is easy to explore, delicious, and fun. The multidimensional release of "Guangzhou gravity" through the "Canton Fair+consumption" is crucial for boosting consumption and expanding domestic demand, as well as strengthening the domestic circulation. As an international consumption center city, Guangzhou seized the exhibition consumption window during the Canton Fair, fully leveraging its home advantage and turning traffic into "retention". The 'Canton Fair · Good Harvesting Guangzhou' is the most important attraction among the 'New Eight Scenic Spots for Consumption in Guangzhou' Wei Min stated that during the Canton Fair, Guangzhou will also launch over 300 "Canton Fair+" series of activities, allowing nearly one million people from over 200 countries and regions around the world to immerse themselves in the charm of "Cantonese lifestyle" and experience a rich and diverse urban journey while negotiating cooperation. It is understood that this Canton Fair will hold the first urban food culture activity in the history of the Canton Fair - "Eating in Guangzhou Carnival" music and food festival in the exhibition hall. The festival will run through the three phases of the Canton Fair. It will focus on Dim sum, intangible cultural heritage of Canton, China-Chic tour and other activities, so that the vast number of businessmen can experience the food culture of "both northern and southern flavors, and both Chinese and western famous foods" in a one-stop way without leaving the museum. The second batch of "must buy, must bring" city gifts from Guangzhou, freshly baked, will also be showcased in the museum, bringing together Guangzhou's time-honored brands that carry the city's memory and trendy technology items sought after by trendsetters. Outside the exhibition hall, over 70 trade matching activities will be organized, and customers will be invited to visit more than 500 wholesale markets and product belts in Guangzhou, to enjoy textile and clothing, visit leather workshops, and explore the beauty world, touching the innovative pulse of Guangzhou's intelligent manufacturing. The Guangzhou Municipal Department of Commerce will continue to release "Eat in Guangzhou" consumption vouchers, and key commercial districts, the "Young City Yeah City" pilot zone, and commercial enterprises in the city will launch exclusive shopping, dining, and other discounts and benefits for Canton Fair merchants. In addition, Guangzhou has prepared a variety of cultural and tourism experiences for the Canton Fair merchants, set up a free one-day tour service point for international transit merchants in the airport, and launched classic tourist routes, covering historical blocks, landmark buildings, the Pearl River Night Tour and other attractions, connecting the millennium old Beijing Road, the top of the cloud Guangzhou Tower, and the the Pearl River Night Tour Golden Waterway. The 15th National Games, which will be held in the Greater Bay Area soon, will host the "Flower City is Lucky to Welcome the National Games" invitation ceremony, allowing guests to experience the surging passion of the Greater Bay Area amidst the sound of Chimelong Happy World and the silver attire of Rongchuang Snow World. The first Beibei Art Season, Guangzhou Symphony Orchestra Music Season, and multiple celebrity concerts will be held one after another, creating a wonderful and colorful "Guangzhou Night". (New Society)