The charm of spring flowers bloomed along the Yarlung Zangbo River in Xizang, and millions of wild peach trees were dyed red by the spring wind. On April 3rd, the 22nd Peach Blossom Tourism Culture Festival in Nyingchi opened. Lin Yun, a tourist who came to admire the flowers at the Nyingchi Snowy Peach Blossom Spring Nature Station jointly built by China National Geographic and Nyingchi City, said, "It's really worth it to enjoy beautiful peach blossoms and wonderful science popularization. On the huge pink peach blossom background board of the Nature Station, the Linzhi peach blossom viewing map and the Chinese peach blossom viewing map are clearly presented. Through the specially designed telescope device at the post station, tourists can "enjoy" the beautiful peach blossom scenery in Linzhi, Pinggu in Beijing, Changde in Hunan, and other places. The station takes "decoding the ecological code of peach blossoms" as the main theme, and sets up interactive exhibition items such as "Peach Blossom Map", "Natural Coexistence", and "Peach Blossoms in Ancient Poetry", bringing tourists a fresh flower viewing experience from the dimensions of geographical science, cultural art, and interactive experience. As spring arrives and flowers bloom, the cultural and tourism market welcomes the peak season for spring outings, and enjoying the flowers in spring has become a new trend for travel. From the rapeseed flowers in the water towns of Jiangnan, to the peach blossom fields in the snowy plateau, from the elegant plum blossoms in ancient gardens, to the blooming azaleas in terraced mountains and fields... The land of China is full of flowers, and visitors to major flower viewing attractions are constantly coming. According to data from Meituan Travel, the search volume for keywords related to "flower viewing tours" has increased by 396% year-on-year since the beginning of spring. During the Qingming Festival holiday, people walk after flowers and move in response to the time, making a pact to celebrate the spring together. According to statistics from the Ministry of Culture and Tourism, traditional flower viewing destinations such as Donghu Cherry Garden in Wuhan, Hubei, Peony Flower Festival in Luoyang, Henan, and Yuantouzhu Cherry Blossom Valley in Wuxi, Jiangsu lead the heat list. Ctrip data shows that the booking volume of "flower viewing tours" during the Qingming Festival increased by 45% compared to the previous week, and activities such as the Nyingchi Peach Blossom Festival and Tianjin Haitang Flower Festival drove local search popularity to achieve double-digit growth compared to the previous week. According to statistics related to Tongcheng Travel, the popularity of traditional destinations with popular flowers such as cherry blossoms, peonies, and peach blossoms during the Qingming Festival holiday has significantly increased. According to data released by Tuniu Tourism, tourism products such as "Guizhou Baili Rhododendron Huangguoshu Libo Xijiang 6-day Tour" and "Wuhan 3-day Spring Outing Tour" during the Qingming Festival, which include the experience of enjoying spring flowers, are popular. Parks and botanical gardens have become great places for citizens and tourists to enjoy flowers. According to data from Didi Chuxing, the demand for taxis to parks and botanical gardens during the Qingming Festival holiday has increased by 21% year-on-year. Beijing, Qingdao, Chongqing, Shenzhen, and Chengdu have become cities with higher demand for taxis to enjoy flowers. Some people go out to admire flowers, while others buy them home. According to Taobao data, in March, an average of over 150000 people searched for fresh flower products every day, and the search volume for fresh cut flowers increased by over 20% year-on-year. The transaction volume of tulips, peonies, and carnations doubled year-on-year. Every spring, I am particularly looking forward to eating Qingtuan. During the Qingming Festival holiday, Jiang Jiaqi, a bank employee in Chaoyang District, Beijing, ordered several boxes of Qingtuan with different flavors online. As a spring limited edition delicacy, Qingtuan is very popular among consumers. According to data from JD.com, sales of Qingtuan increased by over 80% month on month in the week before Qingming Festival. In addition to traditional flavors such as sesame and bean paste, innovative flavors such as egg yolk meat floss, taro paste, and pickled bean paste were also popular. In addition, the sales of low sugar Qingtuan increased by 109% month on month, meeting the demand of a group of consumers for healthy tasting. With the fresh release of various spring vegetables such as frosty shepherd's purse and Guizhou wild vegetables, specialty dishes satisfy consumers' taste buds, bringing a unique freshness experience of spring and driving sales growth in related fields such as the catering industry. According to Meituan data, since March, the number of seasonal catering group buying orders with spring themes has increased by over 117% compared to the same period last year, with high sales in cities such as Shanghai, Guangzhou, Chengdu, Beijing, and Shenzhen; The strong demand has driven the speed of updating spring food products, and the number of catering merchants who have launched "spring cuisine" packages on the platform has increased by about 470% year-on-year; In some places, the number of orders related to "wild vegetables" and "flower banquets" has shown a significant growth trend. The restaurant also actively launches innovative dishes to better meet people's demand for spring tasting. After entering spring, we have launched various dishes related to spring bamboo shoots based on the season. After the launch of new dishes such as pickled and fresh, spring bamboo shoots stir fried and three fresh, sales have increased significantly, and the daily consumption of fresh bamboo shoots has increased by 25% year-on-year, "said the person in charge of Beijing Tongchunyuan Restaurant under Huatian Group. Outdoor consumption is hot for enjoying the scenery. "Climbing mountains while enjoying the scenery, exercising and enjoying the mood, killing two birds with one stone," said Liu Wei, a citizen who came for a spring outing at Tianping Mountain Scenic Area in Suzhou, Jiangsu. Strolling through Tianping Mountain, citizens and tourists can appreciate famous azaleas from around the world and experience multiple themed flower gardens. During the 2025 National Spring Tourism Promotion Campaign, the Ministry of Culture and Tourism has selected and launched 32 high-quality rural tourism routes, connecting the beautiful flower scenes of the north and south of the country, and bringing tourists to enjoy the spring scenery of the countryside. Driven by the dual promotion of spring economy and tourism consumption, outdoor equipment, flower viewing outfits, camping and cycling products have attracted much attention and experienced sales growth. According to Ctrip data, recent hotel bookings at popular tourist destinations such as Wuyuan in Jiangxi, Linzhi in Xizang, Wuxi in Jiangsu, Anshun in Guizhou, and Wuhan in Hubei have increased significantly. Spring outings have different needs and concerns among people, driving consumption growth in various aspects. According to statistics from JD.com, one week before the Qingming Festival holiday, sales of outdoor sun protection clothing increased by 240% month on month due to the high popularity of outdoor sports, sales of sun protection masks increased by 116% month on month, sales of sunscreen/lotion increased by 82% month on month, and sales of sweat wicking and breathable quick drying clothes and pants increased by 73% month on month; Many consumers are still happy to record the beauty of spring, with sales of sports cameras increasing by 654% month on month, Polaroids increasing by 193% month on month, digital photo frames increasing by 144% month on month, and digital cameras increasing by 132% month on month. There are various ways of spring outings, and many consumers choose cycling or camping. According to JD data, one week before the Qingming Festival holiday, sales of cycling wearable equipment increased by 67% month on month, sales of cycling clothing increased by 48% month on month, and sales of urban bicycles increased by 46% month on month; Tent sales increased by 74% month on month, camping table and chair sales increased by 70% month on month, and camping lamp sales increased by 48% month on month. The combination of spring economy and holiday economy has brought new consumption scenarios, various services, and products, adding more colors to a better life and injecting vitality into economic and social development. (New Society)