Recently, the "Several Measures to Promote High Quality Development of Service Consumption in Guangzhou" (hereinafter referred to as the "Several Measures") were officially announced. The "Several Measures" proposes a total of 23 measures, from traditional services, upgrading consumption, innovating consumption models, to creating characteristic spaces, optimizing consumption environments, and strengthening policy support. The six major areas work together to optimize service consumption supply, innovate consumption integration scenarios, and activate the service consumption market. The convergence of traditional Cantonese cuisine and global specialty foods injects more connotation into Guangzhou's catering service consumption. The "Several Measures" propose to give full play to the advantages of the Cantonese cuisine base, explore the characteristic catering culture such as morning tea and late night snacks, support the inheritance and development of time-honored catering brands and intangible cultural heritage projects, encourage market entities to build Cantonese cuisine consumption scenes that integrate beautiful food tasting, cultural experience, and Cantonese opera performances, and create a world center for Cantonese cuisine cultural experience. On the other hand, Guangzhou will cultivate and construct a gathering area for Chinese and Western specialty cuisine, create a food corridor on both sides of the river, attract well-known domestic and foreign catering brands to set up headquarters, first stores, and flagship stores, leverage the role of the World Food City Alliance, and enhance the internationalization and diversified development level of catering. In order to polish the gold lettered signboard of "Food in Guangzhou", Guangzhou will also carry out the evaluation and certification work of "Food in Guangzhou", release the brand list of "Food in Guangzhou", strengthen the cultivation and promotion of famous restaurants, famous chefs and famous dishes, release the high-quality food tourism routes, innovatively cultivate and hold high-quality food activities such as Guangzhou International Food Festival, Guangzhou Boutique Food Week, and Dim sum Season, carry out a series of activities such as "Follow the film to taste food" and "Follow the competition to taste food", support market entities, industry associations, etc. to hold various catering exhibitions, events and special consumption promotion activities, and create a "Food+" ""+Food "activity matrix. During the just passed Qingming Festival holiday, Guangzhou received over 5.48 million visitors, a year-on-year increase of 9.1%, and achieved a total cultural and tourism consumption of nearly 5 billion yuan, a year-on-year increase of 22.8%. The high-quality development of cultural and tourism consumption is leveraging the strong momentum of "Guangzhou Service". The Several Measures proposed that Guangzhou should enrich the integrated products of "tourism+" and "+tourism", launch characteristic products such as "all transportation tour", "Guangma tour", "Loong Boat tour", and "cruise yacht", and support the development of new business types such as research travel and silver tourism special trains. At the same time, we will explore and create demonstration application scenarios for low altitude economy, support enterprises to develop diverse forms of low altitude tourism products such as sightseeing tours, themed tours, and experiential tours, carry out low altitude flight performances and training, low altitude competitions, low altitude sports, and other activities, and create a low altitude tourism network. Innovative consumption models, Guangzhou will continue to expand into emerging consumer sectors. Among them, the "Several Measures" clearly defined the need to strengthen the intellectual property (IP) economy, create an IP consumption landmark, hold theme activities such as the first launch of new products around IP, the first show of the first exhibition, and promote the construction of a "super IP first place" covering film, performing arts, entertainment, music, food, China-Chic and other fields. Supporting esports? Comics? Animation? Develop IP economy in anime fields such as games. Focusing on creating distinctive spaces and integrating diverse consumer formats, the "Several Measures" propose to upgrade neighborhoods and complexes, promote the integration of formats, and support the transformation of traditional shopping venues into social centers and entertainment centers that integrate cultural and artistic, leisure and fitness, education and training, performance and entertainment functions. At the same time, we will support all districts to upgrade and transform traditional blocks, promote typical cases such as Beijing Road and Yongqing Square, tap historical and cultural resources and cultural characteristics, integrate fashion elements, and create characteristic blocks that blend tradition with modernity, and blend China-Chic brands with international fashion. The relevant person in charge of the Guangzhou Municipal Bureau of Commerce stated that Guangzhou will take strengthening service consumption as an important direction to boost consumption, and build a high-level "Guangzhou Service" brand to better meet the personalized, diversified, and high-quality consumption needs of citizens, continuously enhancing their sense of gain and happiness. (New Society)