During the Qingming Festival holiday, the spring scenery is bright and the greenery is lush. Travel and consumption are booming across the country, and scenic spots are crowded and lively, showcasing the surging vitality of the holiday economy. According to data from the Ministry of Transport, during the 3-day holiday, there were 797.827 million cross regional personnel movements in the whole society, with an average of 265.942 million people per day, a year-on-year increase of 7.8%. Among them, the railway passenger volume was 53.326 million, with an average daily passenger volume of 17.775 million, a year-on-year increase of 7.3%; The flow of highway personnel was 735.54 million, with an average daily of 245.18 million, a year-on-year increase of 7.7%. Many people choose to travel during their holidays to experience the beautiful spring scenery, such as studying in red, admiring flowers and going for outings, and visiting cultural museums. According to the data center of the Ministry of Culture and Tourism, during the three-day Qingming Festival holiday, 126 million domestic tourists traveled nationwide, a year-on-year increase of 6.3%; The total domestic travel expenditure was 57.549 billion yuan, a year-on-year increase of 6.7%. During the holiday, we took our children to Gucun Park to see cherry blossoms. The cherry blossom festival here has rich activities, and you can also enjoy watching cherry blossoms and light and shadow shows at night. The children had a great time playing Ms. Zhou from Shanghai said. During the Qingming Festival holiday, there is a strong demand for themed tours such as flower viewing, hiking, rural areas, camping, and food. Traditional flower viewing destinations such as Donghu Cherry Garden in Wuhan, Hubei, Peony Flower Festival in Luoyang, Henan, and Yuantouzhu Cherry Blossom Valley in Wuxi, Jiangsu are leading the heat list. Tianjin, Jiangsu Yancheng, Hunan Zhangjiajie, Hebei Jinzhou, Xinjiang Yili, Xizang Nyingchi and other places entered the best flower appreciation period, holding floats parade, folk performance, hiking and other activities, attracting tourists from all over the country to watch and play. From the sea of rapeseed flowers in the water towns of Jiangnan to the secret paradise of peach blossoms in the snowy plateau, from the beautiful plum blossoms in ancient gardens to the blooming azaleas in terraced fields... In order to better meet the needs of tourists for flower viewing and hiking, on the eve of Qingming Festival, the Ministry of Culture and Tourism launched 32 themed rural tourism boutique routes called "Flowering Encounters in the Countryside", connecting the beautiful scenery of flowers in the north and south of the country, taking tourists to follow the footsteps of spring, and experiencing rural experiences such as seasonal picking and wild vegetable digging, the search popularity has increased. Relevant data shows that the "flower appreciation economy" and other "seasonal+cultural tourism" models are important levers for innovative tourism products. While activating cultural heritage vitality, they will also further break boundaries and inject new momentum into the holiday tourism market. At the same time, many red tourism scenic spots have launched Qingming Festival activities for martyrs. Tourists pay tribute to revolutionary martyrs and inherit the red genes through various forms such as visiting and participating in themed cultural activities. Urban parks, forest parks, theme parks, historical and cultural districts, and key tourist villages and towns across the country are experiencing a wave of leisure activities. Mountain scenic spots are also booming. Famous scenic spots such as Mount Taishan Mountain, Mount Huangshan Mountain, Huashan Mountain, Mount Sanqing and Putuo Mountain are among the top in the country. The trend of "light outdoors" makes short hiking, parent-child climbing and other activities the first choice for families to travel. Historical and cultural districts and tourist attractions in Beijing, Zhejiang, Shandong, Anhui, Jiangsu, Guizhou and other places have created consumption scenes that integrate traditional culture with trendy fashion. They have launched agricultural, cultural and tourism integration projects such as tea picking and frying, and launched new "park+hiking/cycling", digital collections, VR games and other gameplay. They have also carried out themed activities such as enjoying spring scenery, tasting spring flavors, and exploring folk customs, which have been well received by tourists. Museums across the country are launching unique cultural and tourism activities that combine education with entertainment. The Palace Museum held the "Le Lin Quan - Exhibition of Chinese and Foreign Garden Culture", the National Museum of China held the "Nine Heavens and the Moon -20 Years of China's Lunar Exploration Project" exhibition, the Henan Museum launched the online live broadcast activity "Crossing the Millennium, Talking about Qingming - Solar Term Passwords in Cultural Relics", and the Shanghai Museum's "Qingming Handicraft Workshop" launched handmade experiences such as "Paper Kite Soaring" and "Bamboo Weaving Cuju Ball". Several cultural and museum venues have extended their opening hours to meet the public's demand for visiting during holidays. Recently, "left-hand coffee and right-hand tea" has become a highly sought after consumption theme in Yunnan. During the Qingming Festival holiday, a caf é in Baoshan, Yunnan was crowded with consumers who came to admire the unique blend of tea and coffee. This is the first time I have tasted the tea and coffee here. The tea aroma and coffee aroma are cleverly blended together, with a unique and creative taste! "Li Yue, a coffee enthusiast who came to Baoshan, Yunnan for tourism, told reporters. During the Qingming Festival holiday, the offline consumer market in various regions is booming, with continued heating up of dining, retail and other consumption. Data shows that during the three-day Qingming Festival holiday, key monitored businesses such as department stores, supermarkets, specialty stores, catering, and e-commerce by the Beijing Municipal Bureau of Commerce achieved sales of 2.67 billion yuan, a year-on-year increase of 3.9%. The passenger flow of 60 key commercial districts in the city was 24.159 million, a year-on-year increase of 11.4%. From April 4th to 5th, 550 key commercial and trade circulation enterprises in Sichuan Province achieved sales of 1.501 billion yuan, a year-on-year increase of 5.3%. Li Gang, Director of the Consumer Promotion Department of the Ministry of Commerce, stated that the next step will be to organize and carry out the "Buy in China" series of activities, creating more "must buy, must eat, playable, and observable" integrated consumption scenes for business travel, cultural and sports stores. At the same time, we will continue to implement the urban commercial quality improvement action, create more high-quality pedestrian streets and commercial districts, and enhance the shopping experience. (New Society)