Cultural Analysis: The Important Mission Carried by Chinese Animation Films
2025-04-01
According to reports, since late March, the cumulative box office (including pre-sales and overseas box office) of "Ne Zha: The Children Who Make Waves" has exceeded 2 billion US dollars, not only topping the global animated film box office, but also surpassing many Hollywood blockbusters such as "Star Wars". Currently, Chinese animated films are undergoing a transformation from following technology to cultural consciousness, and also carry the important mission of revitalizing and innovating excellent traditional Chinese culture. Dig deep into the rich cultural resources and reshape the values of the new era. Essentially, the revitalization of traditional culture is not simply copying or reproducing it, but rather using modern technology, innovative thinking, and diverse forms to re explore, organize, transform, and express it, achieving a transition from static inheritance and protection to dynamic innovative development. This is the basic prerequisite for digging deep into the rich resources of traditional culture and providing a source of material for animation film creation. While exploring the rich resources of traditional culture, Chinese animated films must pay attention to the following aspects in order to revitalize traditional culture. Firstly, it is necessary to boldly adapt and innovate traditional stories in terms of narrative content, building new themes and connotations on the basis of breaking traditional cognition, making them more in line with the spiritual interests and cultural demands of contemporary audiences, and creating new narrative contexts. Secondly, it is necessary to actively explore the expressive potential of multiple perspectives and non-linear structures, and to explore human nature, morality, and spiritual pursuits in modern society during the narrative process. It is necessary to deepen character shaping, so that characters have richer and more complex personality levels and emotional motivations, thus forming a profound spiritual connection and emotional resonance with the audience. In addition, the value essence of excellent traditional Chinese culture should be extracted. It is not only necessary to deeply expand on topics such as growth themes, ecological environmental protection, and technological ethics reflection, but also to transform traditional stories into important carriers for interpreting socialist core values, interpreting the new vitality and spirit of traditional culture, guiding people to firmly establish correct concepts of family, country, culture, and history while experiencing the profound connotation of Chinese culture. Integrating traditional symbolic meanings to create a new visual presentation. The symbolic lineage of excellent traditional Chinese culture is very rich, widely used in character images, costumes and props, scene design, language dialogue, sound effects and music in animated films, conveying rich symbolic meanings. Further exploring the expressive potential of excellent traditional Chinese cultural symbols on the existing basis is an important path to achieve the revitalization and innovation of traditional culture. One is to promote the reconstruction of cultural symbols. "New God List: Yang Jian" transforms Dunhuang flying ribbons into the design of energy flow for cyber robotic arms. While retaining the core characteristics of traditional cultural visual symbols, it changes the materials, proportions, and combination methods to create a brand new symbol image rich in visual impact. The second is to promote the narrative integration of cultural symbols, such as the city in "Thirty Thousand Miles of Chang'an", which is not only a spatial symbol, but also a city image that constructs the spirit and worldview of characters. The third is to explore the value metaphors of cultural symbols. The particle ink painting in "Deep Sea" is not only a visual representation of environmental colors, but also a psychological symbol of character emotions. Breaking through the surface functions of traditional cultural symbols and exploring the value of deep potential is the only way to construct the "New Oriental Aesthetic System" for Chinese animated films. Accelerate the pace of technological empowerment and explore the space of fantasy art. Modern digital technology and generative artificial intelligence technology are playing an increasingly crucial role in revitalizing and innovating traditional culture. Through 3D modeling, virtual reality and other technological means, animated films accurately reproduce and creatively interpret elements such as mythological scenes, historical buildings, and folk crafts in traditional culture, allowing audiences to immerse themselves in the beauty and magnificence of traditional culture; With the help of digital special effects audio technology and data sampling technology, animated movies capture various details in traditional music more delicately and vividly, adding new dimensions to the revitalization and innovation of traditional culture. In order to accelerate the pace of technological empowerment and creatively activate traditional culture, the first step is to empower the production system process of animated films with technology, accelerate their digital and intelligent transformation, thoroughly solve the problems of tedious and excessive resource consumption in the production process of traditional animated films, and actively promote the industrialization process and standardized management of the animation industry while significantly improving the efficiency and accuracy of animation production, providing a solid and powerful foundation for the revitalization of traditional culture. In addition, it is necessary to empower the cultural symbol transformation mechanism of animated films with technology, and widely apply the latest technological means such as cross modal symbol translation technology and virtual production technology to animated films, transforming traditional cultural symbols into cultural digital assets. It has been proven that Chinese animated films have immeasurable cultural value and practical significance in revitalizing traditional culture. It is like a bridge, becoming an important carrier for continuing the spirit of traditional culture, enhancing cultural identity, national cohesion, and national pride. We need to reconstruct its spiritual core from a contemporary perspective, and complete international communication based on deep exploration of modern narrative and technological empowerment, achieving a dynamic transition from cultural accumulation to modern communication. (New Society)
Edit:momo Responsible editor:Chen zhaozhao
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