After the performance of the classic play "Red Detachment of Women" by the Central Ballet, the audience formed a long queue at the entrance of the Hainan Song and Dance Theater, waiting for the main dancers to sign and take photos. In the crowd, Jiang Xintao, who rushed from Chongqing to Haikou to watch the performance, exclaimed, "The play is so touching, it's worth my special trip. This year marks the 75th anniversary of the liberation of Hainan Island. The ballet "The Red Detachment of Women", based on Hainan, held its first round of 9 on-site performances in Haikou from March 14th to 23rd, attracting a large number of tourists from other places to come and watch. Like Jiang Xintao, rushing to a city to watch a desired performance has become a fashionable way of life for many people. And Haikou is also creating a city of fashionable consumption vitality by attracting high-quality performing arts events and large-scale sports events, constantly creating more "reasons" for tourists from other places to visit Haikou. Wang Ke, Director of Haikou Tourism, Culture, Radio, Television and Sports Bureau, introduced that in 2025, Haikou will also hold a series of cultural and sports activities, such as Daolang Personal Tour, Maxim Cross border Piano Concert, original Broadway musical Chicago, Haikou Cup Dragon Boat International Loong Boat Invitational Tournament, and continue to stimulate market vitality. Since 2023, Haikou has hosted a series of large-scale concerts and music festivals, including the Hunan TV New Year's Eve Gala, concerts by many artists such as Jay Chou, Zhang Shaohan, Jacky Cheung, Aaron Kwok, as well as performances by the Philadelphia Orchestra's 2024 Haikou Concert, Richard Clayderman Piano Concert, and the Vienna Royal Symphony Orchestra's New Year Concert. The new consumption model of "performing arts+tourism" is flourishing. During the performance event, major commercial districts in Haikou provide exclusive discounts for fans. Tourists can enjoy discounts at duty-free shops, night markets, restaurants, tourist attractions, and other places with performance event tickets. The integration of culture and tourism stimulates strong consumption momentum. Data shows that Jay Chou's 2023 Carnival World Tour attracted over 150000 visitors to Haikou in just four days, generating a tourism revenue of 976 million yuan. In addition to performing arts activities, Haikou is encouraging the collaboration of multiple business formats and accelerating the release of consumer potential through the linkage of "cultural, sports, tourism, and business exhibitions". Haikou has a coastline of 170 kilometers, with good climate, strong winds, good beaches, good seawater, and no reefs, making it very suitable for marine tourism and water sports. It is one of the first sailing cities in China and also a gathering place for domestic sailing and windsurfing events. Wang Ke stated that Haikou will vigorously introduce high-level sports events around characteristic sports such as sailing, windsurfing, beach sports, and football, and vigorously develop sports that people enjoy, showcasing the charm of Haikou as a "vibrant city". Since the first China International Consumer Goods Expo was held, Haikou's ability to organize exhibitions has been continuously enhanced. By 2024, 450 large-scale exhibitions will be held, and the comprehensive revenue of the exhibition industry will reach billions of yuan. Haikou encourages the development of the exhibition industry, emphasizes the role of exhibition platforms as a bridge, promotes the deep integration of 'exhibition+consumption', and creates an exhibition tourism destination Yang Weili, Deputy Director of Haikou Municipal Bureau of Commerce, said. Offshore duty-free shopping is a "golden signboard" of Hainan. Cai Qiang, Deputy Director of the Free Trade Port Working Committee of the Hainan Provincial Party Committee, stated that Hainan's offshore duty-free zone has added instant purchase and guarantee methods. For products that are eligible for these methods, tourists can directly pick them up and take them away after purchasing at duty-free shops, without having to wait until the offshore zone to pick them up. Relying on new conveniences, new consumption, and new experiences, Haikou, this vibrant city, is bringing more surprises to people. (New Society)