Sci-Tech

AI digital avatars enter the fashion industry

2025-03-18   

In today's era of rapid development of artificial intelligence (AI) technology, the fashion industry, which is always at the forefront of trends, is not to be outdone and actively tries to join hands with AI. The American Physicist Organization Network reported earlier in March that the rational use of AI has brought new opportunities to the modeling and fashion industries. However, critics are also concerned that AI may lead to the elimination of professions such as models, makeup artists, and photographers, as well as the homogenization of AI generated images. At the same time, infringement issues such as unauthorized use of AI to replicate model images and non payment of compensation have frequently occurred, and relevant regulations are needed to regulate the use of AI technology in the fashion industry. By utilizing her AI digital avatar to support the development of the fashion industry, London based model Alexandra Gondola has achieved the ability to work in two locations simultaneously. She stated that fashion designers and retailers can book her digital avatar for photography without her having to physically visit. This plan is very time-saving. Moreover, AI technology has brought her new advantages, one of which is that her AI avatar is "eternal" - even if she ages quickly, her digital avatar can still be "forever present". Many brands in the fashion industry also use AI technology to create visual images for e-commerce websites and advertising campaigns at a lower cost. For example, the Copy Lab studio under the Swedish lingerie brand CDLP used AI technology to generate videos of Christmas events for the brand. CDLP co-founder Christian Larson stated that they are just a small company and cannot shoot advertisements at houses in Beverly Hills. Moreover, realistic filming also has its own limitations: the sun will set, the light will disappear, and the budget will be exhausted. But with AI, there are endless possibilities. Genera, headquartered in London, UK, is a leader in the field of digital replication. The head of the company, Artem Kuprianoko, explained using an advertising campaign as an example that if they were to shoot an advertisement for ski goggles in the French Alps, the entire event would usually take several months to complete and could cost up to 35000 euros. With the help of AI, the entire event can be completed in a few days at a cost of only 500 euros. The company's AI fashion modeling system holds the copyright of 500 digital stunt doubles for models, providing diverse model choices based on brand needs. Los Angeles startup AI Fashion also uses real model photos to generate new AI images for showcasing various clothing, serving e-commerce websites and fashion promotion. The problem of waste in fashion products has always been criticized, and AI driven sales forecasting and inventory management may change this. By analyzing massive consumer data, AI tools can accurately predict demand, help brands optimize inventory allocation, and reduce waste. Ethical privacy issues deserve attention. Although AI technology provides new opportunities for groups such as models, there are also concerns that AI may cause many professionals, including models, makeup artists, and photographers, to lose their jobs. Regarding this, some sources suggest that the roles of professions such as modeling may change with the passage of time and will not completely disappear from the fashion stage. After all, true style and personality are always in the hands of humans. Carl Axel Huastr ö m, co-founder of Copy Lab, is concerned that AI technology may make aesthetic standards increasingly uniform. He pointed out that generative AI models are trained on a database of models' images, which are often polished or reflect the dominant "white" and "Western" aesthetics. In addition, images created by the same AI generator often have similar features. For example, in the images generated by MidJourney, the model's lips are often thicker. In order to obtain less common images, he optimized the descriptions or "prompts" provided to AI. In addition, in order to obtain more "realistic" images, he also trained these models on "imperfect" databases. For example, he added images containing "ordinary human skin" to the database. The widespread use of technology has also sparked in-depth discussions on privacy and ethics. For example, personal images of models may be copied without their permission and widely disseminated. Yves Edmond, a model working in London, is concerned that AI modeling agencies are using real-life images and videos to train their systems. She believes this is a 'violation' because the person in the image did not receive payment for this technology. Legal regulation is imperative. How to balance technological development and personal privacy protection, so that AI can benefit the fashion industry and even more people, has become a common concern of all sectors of society. The Governor of New York State signed the Fashion Workers Act in December last year. The bill will officially come into effect in New York in June this year, and it clearly stipulates that when creating or using digital replicas of models, written consent must be obtained, detailing the scope, purpose, compensation, and duration of such use. In the long run, AI models can collaborate with real models and use their personal biometric information for image editing and creation under the premise of obtaining authorization from real models. AI is just a tool, the soul of fashion is always human. The future fashion industry should be a perfect integration of technology and humanities, working together to create a more innovative and sustainable future. (New Society)

Edit:Ou Xiaoling Responsible editor:Shu Hua

Source:Science and Technology Daily

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