The Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese path to modernization puts forward the requirement of improving the system and mechanism for the in-depth integration of culture and tourism development, and regards it as a part of optimizing the supply mechanism of cultural services and cultural products. Looking at the current state of the tourism industry, digital audio-visual culture is influencing the way audiences obtain information and participate in social behavior patterns through its deep structural relationships and operational mechanisms. It plays an indispensable role in promoting the deep integration and high-quality development of culture and tourism. The attention guidance mechanism of information production, digital intelligence, audio-visual culture, is squeezing the traditional cultural and tourism information production and operation fields represented by tourism institutions, tourism books, etc. in a dominant state, and the formation of its dominant trend involves at least two layers of context. Firstly, the biggest characteristic of people's current viewing style is the shift towards audio-visual viewing. The original method of constructing meaning systems that relied mainly on narrative and supplemented by imagery has begun to shift towards an intuitive experiential information model composed of dynamic audio images. Therefore, "video+" has begun to integrate into multiple scenarios such as healthcare, finance, economy, and cultural tourism. This constitutes the overall context for showcasing the attractiveness of audiovisual cultural tourism information production. Secondly, the attention guidance mechanism of digital audiovisual products themselves. The main contradiction in the era of digital intelligence is the imbalance between individuals' limited information load capacity and the exponential growth of information. This supply-demand imbalance inevitably leads to people's attention being dispersed and torn apart by various types of information. Therefore, grabbing attention has become the primary task that various media and digital capital are striving for. The cultural and tourism information production of audiovisual cultural products constructs this attention guidance mechanism with its unique advantages. Sensory impact. The cultural and tourism information of digital audiovisual products is often presented visually, showcasing the magnificence of nature or the prosperity of cities through rich color contrast and saturation, presenting high mountains, flowing waters, sunrise and sunset, historical buildings, modern landmarks, etc. in a poetic and beautiful way; Aerial photography, upgraded lenses, and other shooting techniques are often used to present unfamiliar yet stunning visual effects. In terms of auditory perception, using soothing or passionate music to enhance emotional expression and atmosphere creation, or incorporating the sound of waves, bird songs, city noise, etc., to create a sense of immersion for the audience. Psychologically, by showcasing the cultural characteristics of different regions, lesser known attractions, or unique travel experiences, it satisfies the audience's curiosity and thirst for knowledge. Information immersion. The so-called information immersion refers to the ability of the audience to fully immerse themselves in the environment created by the image and feel the immersive effect when receiving audiovisual information. This immersion is reflected in three aspects: detail immersion, whether it is cultural and tourism documentaries, cultural and tourism short videos, etc., they can make the audience feel the real environment through high-definition picture quality and delicate lenses; Perspective immersion, using first person perspective or close-up perspective through Vlogs and other forms to increase the audience's sense of immersion in the scene; Behavioral immersion, by asking questions and inviting comments from travelers in the video, makes the audience feel like they are a part of the video. Emotional identification. Cultural tourism audiovisual cultural products enhance audience emotional identification through the following ways. On the image, emotional identification is established, maintained, and strengthened by constructing cultural and tourism symbols and symbolic meanings. Providing knowledge-based hot tourism information, unique travel experiences, or rare scenic spots, accompanied by storytelling, to generate emotional identification among the audience. In terms of creativity, by constructing rituals to "summon" the subject and activate emotional identification. These pieces of information are more in form than in content, but they can attach abstract and ritualistic language to specific tourist landscapes, achieving the goal of activating emotions and strengthening identity through spatial arrangement and visual wonders. Sensory impact, information immersion, and emotional identification form a sequential logic that focuses from the outside in, constantly capturing the audience's attention through mutual shaping, coordination, and reinforcement. The service mechanism of cultural tourism ideographic practice belongs to the category of audiovisual cultural meaning production, which presents dynamic changes in different eras. Traditional cultural and tourism themed film and television dramas, documentaries, or variety shows tend to display or record, while online short videos or live broadcasts present obvious service functions in conveying meaning. Provide direct information and reference to the audience around the three questions of "where to travel", "what to travel", and "how to travel". This has become another significant mechanism for empowering the cultural and tourism industry with digital audio-visual culture. Firstly, high accessibility. Accessibility is a geographical concept that measures the effort and cost required to travel from one place to another in order to obtain more resources and services. We use this concept to describe the difficulty level of serving users with cultural tourism audiovisual cultural products. With the increasingly sophisticated digital infrastructure and developed digital technology system, digital audiovisual products are promoting digital homogenization of the real world. Audiences can access various network platforms through intelligent terminals anytime and anywhere APP、 Search engines and other methods to obtain cultural and tourism information in audiovisual cultural products. The intuitive availability of audiovisual cultural products and tourism information enhances the audience's stickiness in using them, making them stand out in the market competition with other information media. Secondly, high cost-effectiveness. With the arrival of the Consumer 3.0 era, people's cultural and tourism consumption is becoming more rational, focusing more on quality and experience. The high cost-effectiveness of digital audiovisual cultural and tourism information is reflected in the richness of cultural and tourism information in digital audiovisual cultural products. In the infinite video stream, there is not only information about the history, culture, and customs of scenic spots, but also information such as travel guides, accommodation recommendations, and food introductions, which can provide practical assistance to the audience. We also provide feasible services for the audience in terms of "spending the least money to achieve the best experience". Thirdly, the decision-making time is short. The cultural and tourism information of digital audiovisual cultural products greatly shortens the audience's decision-making time. This is because digital audiovisual cultural products have unique advantages in terms of content characteristics, communication channels, and distribution methods. They can combine the unconscious motivation of audiovisual information with the psychological needs of the audience, internalize it into the audience's autonomous travel motivation, or further strengthen internal motivation through external motivation, and promote the audience to make travel decisions quickly. The cultural and tourism content of digital audio-visual products has the characteristics of intuitiveness, immersion, and fun. It can promote the audience to make tourism decisions or generate decision perceptions based on visual experience through horizontal comparison of natural or cultural landscapes in different tourist destinations. Smart audio-visual cultural products rely on smartphone terminals or online platforms to enable audiences to access the latest and most comprehensive cultural and tourism information anytime and anywhere. The online platform utilizes big data for precise positioning and pushes personalized audio-visual cultural and tourism information to the audience, omitting the selection process and shortening the audience's travel decision-making time. The closed-loop linkage mechanism of communication, as the dominant cultural form in the digital age, has changed the traditional linear communication paradigm of "transmitter receiver" in the process of cultural and tourism information dissemination, and developed into a closed-loop linkage structure of "production experience action reproduction". These links are interrelated and interact with each other, realizing the added value of the development of the cultural and tourism industry. Production, as the first link, can be divided into organizational communicators, media communicators, and individual communicators. Organizational communicators tend to promote and present, media communicators tend to explain to the public, and individual communicators tend to interpret based on personality. When this information is disseminated through different channels, it enters the second stage - audience experience. Audiovisual cultural products produced by different communication subjects give the audience different feelings of experience. Online film and television dramas, documentaries, short videos, or live broadcasts in the cultural and tourism industry shape the immersive experience of the audience through interaction, stimulate their travel motivation, and encourage them to make travel decisions. The third step is action implementation. The tourism of the digital age has already changed the sense of unfamiliarity with tourist destinations. Audiovisual cultural products have comprehensively outlined the tourism landscape through various channels, and the process of tourism is more about verifying visual experience or re experiencing details on unfamiliar landscapes. The fourth stage is for tourism consumers to integrate into their own tourism experience, generate new audio-visual cultural products through re creation, provide information references for other audiences, and complete the closed-loop of cultural and tourism information dissemination. The audio-visual reproduction of the audience in tourism consumption blurs the boundary between production and consumption, and this closed-loop linkage mechanism provides a continuous stream of information for the cultural and tourism industry. Exploring the deep laws of digital audio-visual cultural and tourism dissemination, and constructing a reasonable digital audio-visual cultural and tourism dissemination ecology, have profound significance for the deep integration of cultural and tourism and the high-quality development of the industry. (New Press) (This article is a phased achievement of the National Social Science Fund Art Project (23BC040)) Author: Chen Xiaowei (Secretary of the Party Committee and Professor of the School of Journalism and Communication, Zhengzhou University)