Yao Yirou, the creator of the "post-2000s" micro drama, quickly obtained a script outline by entering a few keywords in DeepSeek. After more than three years in the industry, she gradually became accustomed to using AI (artificial intelligence) to assist in finding inspiration. AI (artificial intelligence) can supplement the perspective of topic selection, but creation is not that simple. To complete cultural encoding in traffic logic, it is also necessary to comply with the laws of fragmented communication With the micro drama 'brought to the main table', Yao Yirou, who works at a cultural media company in Nanhu District, Jiaxing City, Zhejiang Province, feels the changes in the industry. Short dramas with clear duration, clear themes, and lightweight content reconstruct the production, dissemination, and consumption scenes of film and television. As of December 2024, the number of users of Chinese micro dramas reached 662 million, with a usage rate of 59.7% among netizens. The huge user base drives it to shift towards the mainstream market, and the micro drama industry is experiencing new changes. In addition to the core logic of "short, fast, and enjoyable", current micro dramas tend to focus on social hotspots, self growth, cultural dissemination, and other themes. Especially for young audiences, they prefer down-to-earth plots and full character images Yao Yirou gave an example that a work she is currently creating incorporates intangible cultural heritage elements within the framework of "sweet pets". The expansion of narrative space and the empowerment of urban cultural and tourism integration through micro dramas have given rise to new creative models. After the release of the "Travel with Micro Dramas" creation plan by the State Administration of Radio, Television, China in 2024, destinations such as Leshan in Sichuan, Tangqi Ancient Town in Hangzhou, Zhejiang, and Caocun Town in Rui'an, Zhejiang, became popular travel destinations due to micro dramas. In addition to large-scale industrial layouts such as the transformation of Hengdian in Zhejiang into a "vertical store" and the creation of a "micro drama creation capital" in Zhengzhou, Henan, many regions have introduced preferential policies to support creators, integrate characteristic scenes, and create filming bases. For example, Nanxun in Huzhou, Zhejiang has launched the concept of "all domain filming set" to explore the commercial value of idle resources. In the dissemination process, the development of advanced technology has changed the way micro dramas are distributed, making it more convenient for culture to "go global". Yao Yirou's company belongs to the top platform of micro drama "Going Global". More than ten short dramas are simultaneously released daily in multiple countries such as Thailand, Japan, and the United States. Our business covers over 230 countries and regions, with a cumulative download volume exceeding 100 million times. We have our own developed AIGC (Generative Artificial Intelligence) tool that can achieve one click translation, one click posting, and one click editing of materials. We can also use big data analysis to explore the needs of overseas users and provide accurate push notifications The co CEO of the company, Zhong Jiaqi, said that the micro drama industry, which generates more social value, is exploring a "long-term" profit model. Dai Shuo, Vice Dean and Associate Professor of the School of Television and Audiovisual Arts (Documentary School) at Zhejiang University of Media, believes that micro dramas use dialogue to promote plot development and pursue a "satisfying" narrative, which quickly breaks through boundaries. Creators are required to focus on the presentation of Chinese cultural elements in them and avoid "words that do not convey the intended meaning". (New Society)