On March 4, the third party data platform QuestMobile released the 2024 China Mobile Internet Report. The report shows that as of December 2024, the monthly active users of the entire network have reached 1.257 billion, with nearly 50% of users in first tier, new first tier, and second tier cities. Among them, the number of users in first tier cities increased by 1.2% year-on-year, changing the continuous increase in users in fourth and fifth tier cities that has occurred in the past few years. The fastest growing is still AI applications. On the one hand, traditional apps are rapidly integrating with AI for transformation. By December 2024, over 70% of apps with monthly active users exceeding 100 million have already integrated with AI. Meanwhile, one-third of the algorithm filings in the past year involved implementation on the app side. Among them, the majority are in app plugin forms, which also means that in the AI era, upgrading and restructuring traditional apps is an inevitable trend. On the other hand, AI native apps are rapidly developing. In December 2024, the monthly active scale of AI native apps has reached 120 million, a year-on-year increase of 232%, and the average monthly usage time has reached 132.8 minutes, a year-on-year increase of 54.7 minutes. Among them, the monthly active users of Doubao, Kimi Intelligent Assistant, and Wen Xiaoyan reached 75 million, 21 million, and 12 million respectively. The report suggests that in the second half of 2024, the stickiness of integrated native apps will significantly improve, but most still face the challenge of high uninstallation rates, which directly prompts companies to continuously supplement their market share by attracting new users. In other words, the value of AI has not been truly realized (New Society)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Beijing Daily
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