Think Tank

Beware of children becoming traffic monetization tools

2025-02-24   

The little girl was bouncing and jumping on the road when she suddenly tripped over the little boy's leg and burst into tears... The "Yao Yi Yao Little Meat Bun" account, which has over 20 million followers, recently released a controversial video. Whether parents intentionally harm their children to attract attention is the focus of netizens' attention. After visits by the local women's federation and relevant departments, it was found that the family has a harmonious parent-child relationship, and the child is cheerful, healthy, and has enrolled in kindergarten without any child abuse. The reason why everyone is very sensitive to this matter is not only out of concern for the healthy growth of children, but also out of vigilance against the behavior of using children to earn traffic. In recent years, many "internet celebrity children" have become popular with their innocent and playful qualities, gaining a lot of attention and love. It is understandable to share daily life and expose children, but with the commercialization of related content, the phenomenon of profiting from "internet celebrity children" has begun to emerge. Some videos are gradually moving away from daily life - filming with scripts, children becoming "actors", and even having advertising placements, turning into traffic businesses. Some children were kidnapped and their physical and mental health was harmed. Sunbathing children for business is suspected of violating regulations. The Advertising Law clearly stipulates that children under the age of 10 cannot endorse advertisements. The "Opinions on Strengthening the Protection of Minors in the Online Cultural Market" issued by the General Office of the Ministry of Culture and Tourism also strictly prohibits profiting from "internet celebrity children". The Central Cyberspace Administration's "Clear and Bright" special action has been proposed several times, focusing on cracking down on the use of "internet celebrity children" for profit, parodying children to gain attention, and selling tragic products to attract traffic. However, there are numerous "internet celebrity children" active on various online platforms, and how to distinguish between reasonable appearances and opportunities for profit needs to be further clarified in regulatory practice. Ultimately, it is necessary to use laws, regulations, and regulatory actions to weave and protect the networks of minors. It should be noted that some "internet celebrity children" already have a complete chain of interests behind them. To cut off this chain of interests, we must promote source governance. Short video platforms bear the main responsibility and should play a greater role in regulating the dissemination ecosystem. For example, for "internet celebrity children" accounts, a series of mechanisms such as user registration, content review, supervision and reporting should be established to strengthen targeted management and improve processing efficiency. Adults, especially parents of children, should take care of their children's healthy growth. The hype of 'internet celebrity children', premature consumption, and excessive exploitation of children's nature can easily lead to psychological anxiety and even distorted values. This not only harms the "internet celebrity children" themselves, but also has a negative impact on millions of minors. Adults in the whole society should join hands to build a firewall, resolutely oppose actions that seek quick success and instant benefits, and better protect the rights and interests of minors. Beware of children becoming tools for traffic monetization. External supervision and conscious resistance, improving the system for protecting rights and interests, and providing children with a happy and healthy growth space. (New Society)

Edit:Luo yu Responsible editor:Wang xiao jing

Source:people.cn

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