In order to innovate diversified consumption integration scenarios, optimize the supply of service consumption market, accelerate the cultivation of new growth points in service consumption, and effectively expand service consumption, on February 20th, the official website of the Guangdong Provincial Government released the "Several Measures to Promote the High quality Development of Service Consumption in Guangdong Province" (hereinafter referred to as the "Several Measures"). The "Several Measures" propose a total of 23 specific measures, covering areas such as catering and accommodation, domestic services, elderly care and childcare, cultural tourism, sports and health, education and training, etc., to better meet the personalized, diversified, and high-quality service consumption needs of the people and provide strong support for high-quality economic development. Building a 15 minute home service circle for food, culture, tourism, sports and health, home services, elderly care and childcare... Service consumption involves all aspects of consumers' daily lives and is an important guarantee for improving their quality of life. The "Several Measures" propose to promote the expansion and improvement of consumption in catering, accommodation, domestic services, and elderly care, and to promote the high-quality development of consumption in cultural tourism, sports and health, education and training. In terms of catering and accommodation, Guangdong will take measures such as releasing the "Guangdong Cuisine Map", launching four season gourmet tourism boutique routes, guiding catering stores to improve their child friendly services, and promoting the construction of a number of child friendly restaurants to polish the golden signboard of "eating in Guangdong" and stimulate the potential of catering services. At the same time, Guangdong will improve the level of accommodation services, revitalize rural collective construction land and idle houses, and develop rural hotels, guesthouses, and homestays; Create a batch of star rated hotels and cultivate a group of high-quality homestay brands. These measures will help improve the living experience of consumers, extend the consumption cycle, promote sustainable development and industrial revitalization in rural areas. Xie Baojian, a professor at the School of Economics of Jinan University and deputy director of the Hong Kong Macao Economic Research Institute, hopes to bring new growth points to the rural economy by promoting innovation in consumption scenarios. In terms of household services, Guangdong will optimize the functions of the "Southern Guangdong Household" comprehensive management service platform, while guiding household services into communities, improving grassroots household service stations, and building a 15 minute household service circle; Cultivate regional characteristic brands and leading enterprises, as well as "leading enterprises" in the field of "Southern Guangdong Housekeeping". In the face of issues such as "difficulty in elderly care" and "difficulty in raising children", the "Several Measures" propose that Guangdong will implement a national strategy to actively respond to population aging, vigorously develop the silver economy, and introduce implementation plans to promote high-quality development of the silver economy. Specific measures include developing elderly meal assistance, carrying out aging friendly renovations, promoting the construction of family elderly care beds, creating elderly friendly living experience centers, and incorporating elderly products and services into the scope of consumption promotion policies. In terms of childcare, Guangdong will explore the establishment of an integrated childcare service model, encouraging kindergartens with conditions to open daycare classes through renovation, expansion, or the use of existing resources. Newly built kindergartens can be equipped with an appropriate proportion of daycare classes, exploring and promoting the participation of state-owned enterprises in the construction of the childcare service system. At the same time, various regions will be encouraged to issue "welfare oriented daycare vouchers" to increase the supply of professional daycare resources. In terms of cultural tourism, sports and health, education and training, the "Several Measures" propose to enrich entertainment consumption scenes, cultivate and strengthen tourism consumption, expand sports consumption space, cultivate new scenes of healthy consumption, optimize the supply of education and training consumption, encourage residential service consumption, including increasing support for high-quality radio and television programs, movies, documentaries, animated films, Guangdong Province's original network audio-visual quality projects, micro dramas, and accelerating the construction of high-definition and ultra high definition television channels. In addition, Guangdong will seize the opportunity to host the 15th National Games, 12th Paralympic Games, and 9th Special Olympics, continue to promote the upgrading and renovation of large-scale comprehensive sports venues and the construction of surrounding supporting facilities, enhance the soft and hard strength to undertake international and national high-level events, promote the "Travel with Events" series of activities, and cultivate the "One City, One Demonstration" boutique event brand. The Measures to Encourage Foreign Investment to Establish Elderly Care Institutions also propose to enrich digital and green consumption scenarios and expand exhibition consumption. Guangdong will vigorously develop digital consumption, actively promote green consumption, expand exhibition consumption, expand the opening up of the service industry to the outside world, make good use of the driving effect of exhibitions such as Canton Fair, High tech Fair, and Cultural Expo, encourage various regions to fully utilize the flow of people from conferences, exhibitions, events, and other activities, and link accommodation, catering, tourism, shopping and other formats to provide exclusive consumption discounts for exhibitors and participants, and drive local consumption in food, accommodation, transportation, tourism, entertainment, and shopping. In terms of expanding the opening up of the service industry to the outside world, Guangdong will encourage overseas investors to establish for-profit and non-profit elderly care institutions; Strengthen the construction of Sino foreign, mainland and Hong Kong Macau cooperative universities, schools for children of foreign nationals, schools and classes for children of Hong Kong and Macau; Strive to simplify the practice procedures for doctors from Hong Kong and Macao in the Guangdong Hong Kong Macao Greater Bay Area, strengthen the integration of medical regulations, and attract more foreign investment to operate in Guangdong. In Xie Baojian's view, relying on the advantages of the Guangdong Hong Kong Macao Greater Bay Area to expand the opening up of the service industry to the outside world not only helps attract foreign investors to enter the domestic market and create a high-quality and high-level service system, but also keeps high-end consumption in China. At the same time, by introducing international cutting-edge consumption patterns and services, it further enhances the international competitiveness of Guangdong's service industry. In addition, the "Several Measures" propose to create multi format and composite service consumption scenarios, and create new consumption spaces. Support local areas to upgrade and transform traditional blocks, promote typical cases such as Beijing Road and Yongqing Square, tap historical and cultural resources and cultural characteristics, integrate fashionable elements, upgrade and transform roads, buildings, public facilities, etc., and create characteristic blocks that blend tradition with modernity, and blend China-Chic brands with international fashion. Promote a number of typical experiences such as Zhengjia Square and Chimelong Tourist Resort, and promote the integrated development of business, tourism, culture, and entertainment consumption. Vigorously promote innovative immersive experiential consumption models, create "super IP launch sites" covering movies, anime, performing arts, entertainment, music, and fitness, and build a number of fashion highlands leading new consumer trends such as Guangzhou Tower Square, Shenzhen Happy Harbor, Foshan Creative Park, and Dongguan C Park. (New Society)