Think Tank

AI+short drama is facing an explosion, and the direction should lead the technology

2025-02-21   

The emergence of DeepSeek has shown many people the prospects of AI applications; The explosive popularity of "Ne Zha: The Demonic Child Roars in the Sea" has also driven a sharp rise in the film and television market. Two seemingly unrelated tracks have created an excellent window of opportunity for "AI+short drama". Recently, there have been frequent actions in the "AI+short drama" industry: before the Spring Festival, CCTV launched the AI New Year micro drama "Monkey King"; Not long ago, Hongguo Technology unveiled its first industrial grade AI short drama; Recently, Kunlun Wanwei released and announced the open source of SkyReels series models for AI short drama creation. This marks significant progress in both the maturity of AI short drama creation and technological development, and a video revolution driven by generative AI is rapidly reconstructing the entire content industry at an unprecedented speed. It not only breaks the technological barriers of traditional film and television production, but also heralds the arrival of a new era of algorithm driven cultural production, which may accelerate. Since Sora was released last year, Pika Runway、 The emergence of generative AI video creation tools such as Ke Ling has basically outlined a clear development direction. The author also attempted to establish a personal studio and collaboratively develop original AI short dramas using the aforementioned tools. It is evident that the quality of the works continues to improve with the iteration of the tools. But these tools also have common issues such as generation time and inability to guarantee role consistency. Nowadays, new tools are constantly making up for these "shortcomings", and higher quality generative AI video works are just around the corner. Traditional film and television production is like a precision operating industrial machine, requiring professional teams to polish every aspect from script creation to post production special effects for months or even years. AI has brought about a significant change in the cost structure of this field. Both in terms of production cost and production cycle, a reduction of orders of magnitude has been achieved. This change has directly led to a fundamental transformation of the creator ecosystem, where the traditional linear collaboration of screenwriters, directors, and actors has evolved into a new structure of "algorithm+creative planning". At the same time, the addition of AI tools directly drives a rapid increase in production capacity, which will reshape the supply structure of the content market. Small and medium-sized production teams, as well as individual creators, can participate in production with extremely low barriers to entry. The basic unit of film and television creation has been redefined, and the goal of "creativity as productivity" is getting closer and closer. DeepSeek's open source has set a good example for Chinese AI. Open source is a powerful driving force for the healthy development of the technology field, which not only accelerates the dissemination and application of technology, but also lays the foundation for establishing industry standards. Through open source, a large number of developers can engage in secondary development, continuously optimize and expand functions according to their own ideas and needs, and produce more AI tools. At the same time, it can also provide effective feedback to open source developers for in-depth research and development. SkyReels' open source approach is also the same. Although open source strategy cannot recover research and development costs in a short period of time like closed source, it can quickly incubate and cultivate an industry ecosystem and supply chain centered on open source developers, which is a very effective strategy for expanding and strengthening the entire industry. In the short term, it will directly promote the explosive growth of AI+short dramas; In the long run, it will also give rise to the creation of a large number of tools and the extension of the upstream and downstream of the industry chain. In the future, it may change the pattern of the entire film industry from short dramas to long dramas. As tools become more mature and creative efficiency exponentially increases, content orientation has become the key to creative development. Firstly, after the algorithmic rebirth of cultural symbols, the visual elements of traditional culture inevitably collide and merge with modern aesthetic schools such as cyberpunk in AI short dramas, generating both familiar and unfamiliar cultural images. This algorithm driven cultural hybridization will give rise to a new artistic language that transcends the boundaries of imagination, and cultural boundaries may be eliminated in the digital melting pot. The differences in content preferences and even aesthetic fragmentation among audiences of different generations and groups can shape a diverse and parallel content market. How to avoid the tearing and deviation of content orientation in the diversification of content has become a question worth considering and paying attention to. Secondly, the development of generative AI will deconstruct established narrative authority and challenge systematic aesthetic paradigms. When users can generate professional level image content based solely on prompt words, the weight structure of cultural production will undergo a fundamental shift. Post-2000 creators make up the absolute majority of the current AI creator community, and they have long been accustomed to creating various new narrative works by mixing classic IPs and rewriting cultural symbols. Journey to the West, Classic of Mountains and Seas, Dream of the Red Chamber... Any of these traditional cultural classics may give rise to countless adaptations. So, on the one hand, we need to establish a clear regulatory system for some low-quality content and mindless dramas to prevent bad money from driving out good money; On the other hand, we need to strengthen the production capacity of mainstream platforms and hold onto the mainstream position with larger scale production and more high-quality product supply. Standing at the critical point of technological explosion, the emergence of AI short dramas is not only a tool innovation, but also a revolutionary reconstruction of cultural production relations. This transformation not only brings about a leap in production efficiency, but also an expansion of human expression. In the future cultural landscape, the symbiosis of algorithms and creativity, the integration of technology and humanities, will write narrative chapters that surpass imagination. But how to safeguard the soul of creative spirit in the tide of technology, adhere to responsible and responsible high-quality content orientation, will become a major issue that all practitioners must face. (New Press) (Author: Instant Rain, Technical and Economic Observer)

Edit:Luo yu Responsible editor:Jia jia

Source:huanqiu.com

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