The cultural confidence demonstrated in the story of returning home
2025-02-21
A story from Heze, Shandong has been widely circulated during this year's Spring Festival. When the daughter returned to the village for the Chinese New Year, she was surprised to find that her mother had become an internet celebrity and even brought agricultural products. The live broadcast room had tens of thousands of viewers, and the daughter joked that she finally "hoped her mother would become a phoenix". In the past, it was the countryside looking up at the city and walking out of the mountains towards the city. Nowadays, when people return home and re-examine, the countryside is no longer the same as before. It is full of confidence and has even become the "poetry and distance" imagined by urban residents. The reason why this story went viral on the internet during the Spring Festival is that it is not an individual experience, but rather has broad representativeness. Similar stories of returning home are like a cross-section of modern people's concepts, recording the reconstruction of the image of a fully revitalized countryside. In sharp contrast to this story is the popular story of returning home more than 10 years ago: young people sharing the contrast of being "completely different" before and after returning home for the Spring Festival. Before returning home, dress brightly, but after returning home, dress badly. The comprehensive revitalization of rural areas has brought about rural development and cultural confidence, profoundly reversing this expression and reshaping the story of returning home with visible changes. The countryside is no longer an object of being consumed by others with a sense of superiority, but has become a subject with confidence in rural culture, just like the internet celebrity mother who confidently performs her talents and promotes products in front of the camera. The confidence in rural culture presented in the story of returning home is deeply reflected in the following aspects. Confidence in agricultural culture amidst the festive New Year atmosphere. In the past two years of the Spring Festival, traditional English song and dance performances in Chaoshan have been widely spread on social media in various ways. The festive scenes, the energetic singing of girls and boys, and the cultural inheritance in the "snake steps" have created a hot and lively New Year atmosphere. There is also the Majie Book Fair in Majie Village, Baofeng, Henan, and the grand drum performance in Ruo Village, Shitangli, Wenling, Zhejiang. The "Intangible Cultural Heritage Celebrating the New Year" in rural areas is particularly popular and lively. Traditional China is dominated by agriculture, and the Spring Festival deeply embodies the characteristics of agricultural culture. The Year of the Snake is the first "World Intangible Cultural Heritage version of the Spring Festival". The pursuit and recording of the New Year's flavor in the story of returning home is a cultural inheritance that reflects the modern "warm respect" for agricultural traditions - this is our cultural roots. No matter how far modern people go, they cannot do without the nourishment of agricultural culture. Confidence in rural culture in the process of estrangement reproduction. The countryside used to be the most familiar place to us, but it became unfamiliar after leaving. The sense of unfamiliarity upon returning home provides a sense of unfamiliarity that can bring new thinking and freshness, forming a rediscovery and reproduction of rural culture. In the stories of young people's return to their hometown, many of them are sharing something "different" between the countryside and the city, such as the magic universal lock of their hometown, the old drainage system of the old courtyard, and the special way of grandma steaming Mantou. The "difference" recorded in the stories of returning home in the past contains a certain backward imagination, while today's "difference" is more of a sense of surprise and delight - there is still such a "treasure" that allows us to see traditional wisdom. Confidence in local culture in social sharing. China has countless rural areas, each with its own cultural characteristics, unique language, and local customs. Developed social media provides a sharing channel for rural areas to appreciate the beauty of each and every beauty. In the current stories of returning home, many people like to share local characteristics on their social media, which have become a cultural capital in social interactions. Cultural confidence endows rural areas with the value confidence to maintain their unique beauty, allowing for differentiated and seamless development of rural areas. The cultural confidence of a small town amidst a sense of relaxation. Returning home stories often express a sense of relaxation in the countryside, where there is no need to worry or chase after some kind of "social clock", and one can walk slowly and confidently. This slow pace, in the conceptual system of "time is money" and "time is life", represents a lack of ambition, change, and creative vitality. In the fast-paced society, the slow culture of rural areas has become a symbol of "poetry and distance", providing people with a space for rest. The homesickness soothed by returning home during the Spring Festival includes both longing for loved ones and a warm return to "slow" times. In the past, when it comes to "village" and "agriculture", people may always have a sense of inferiority towards backwardness and dare not call out the name of "village" so loudly. However, today more and more rural areas are calling out the pride, brand, and phenomenal spread of "village". 'Village Evening', 'Village Super', and 'Village BA' are not just imitations of modern urban popular culture, but also stem from an endogenous spiritual and cultural confidence, integrating local culture, rural culture, traditional folk customs, and popular culture to create a vibrant Xinxiang village culture. The cultural confidence demonstrated in the story of returning home indicates that the comprehensive revitalization of rural areas is boosting the cultural confidence of rural areas, and this cultural confidence will inevitably promote a more comprehensive and high-quality revitalization of rural areas. (New Press) (Author: Lin Chao, Professor at Huazhong University of Science and Technology)
Edit:Luo yu Responsible editor:Zhou shu
Source:GMW.cn
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