Since the implementation of the "two new" policies in 2025, the exchange of old for new consumer goods has been vigorously promoted in various regions, effectively enhancing the vitality of the consumer goods market. This year, the country has implemented new subsidies for the purchase of digital products such as mobile phones, which is a highlight of the expansion of the "two new" policies. In Hebei, the digital zones of major shopping malls continue to attract customers. Baoding has launched a "City wide Hui Min Market" promotion, launching a combination package of "trade in+discount+full amount gift" to stimulate consumer enthusiasm. In Taiyuan, Shanxi, digital products such as mobile phones, tablets, and smartwatches are selling well, and store foot traffic and sales have significantly increased. Since the beginning of this year, Taiyuan has received 144500 applications for subsidies for digital products such as mobile phones. The "two new" policies have been strengthened and expanded, and market vitality continues to be stimulated. Hubei has expanded the category of small household appliances such as kitchens and bathrooms from 51 to 77, and through the combination of discounts on old machines, government subsidies, and brand discounts, it has driven the transformation of the household appliance market from "basic needs popularization" to "quality revitalization". During the Spring Festival, the sales revenue of Hubei's trade in program exceeded 1.5 billion yuan. Guangdong Guangzhou has organized over 1800 sales outlets to provide convenient and efficient services for consumers to trade in old products. Since the beginning of this year, the cumulative sales volume of Guangzhou's trade in program has exceeded 910 million yuan, and the amount of subsidies written off has exceeded 140 million yuan. This year, Xiamen, Fujian Province has arranged special funds to provide subsidies for individual consumers to purchase new cars in Xiamen. The car purchase subsidy can also be combined with the trade in subsidy policy. Jiangsu has released 26 policies this year, including optimizing subsidies for car replacement and updates, further expanding the scope of subsidies and increasing their intensity. Since 2025, the number of applications for car trade in in in Jiangsu Province has exceeded 27000. (New Society)