What can I see when I come to Northeast China to see snow? Strolling through the "Ice and Snow World" in Harbin, Heilongjiang Province, encountering the romance of "Frozen"; Flying down from the top of Changbai Mountain Ski Resort in Jilin, feeling the thrill of snowflakes whistling past your ears; At the Ice Lantern Festival in Shenyang, Liaoning, you can see the dazzling lanterns complementing the ice and snow, weaving a warm winter painting... Amidst the pine waters of Baishan, the ice and snow surge with new trends, and in Northeast China, ice and snow tourism presents a new style. In 2024, the phrase "Welcome 'Southern Little Potato' to come and see the snow" became popular, and "Erbin" performed a boiling winter feast of hot "snow". Nowadays, "ice and snow tourism" continues to be "hot", "cat winter" has become "busy winter", "white snow" has been exchanged for "silver", and a "cold resource" based ice and snow economic boom has swept across Northeast China. Green mountains and clear waters are as valuable as mountains of gold and silver, and the icy and snowy world is also as valuable as mountains of gold and silver. From the Beijing Winter Olympics to the Harbin Asian Winter Olympics, the "Two Mountains Theory" has pointed out the direction for the development of the ice and snow economy. The idea has broadened the world, promoting high-quality development of the ice and snow economy through ice and snow sports and tourism, and accelerating the transformation of the ecological value of ice and snow resources into economic value. To transform the 'cold resources' of ice and snow into a' hot driving force 'for economic development, continuous efforts should be made on the supply side to promote the popularization and development of ice and snow tourism, focus on solving the difficulties, bottlenecks, and pain points that restrict the development of ice and snow tourism and ice and snow economy, and increase the supply of mass ice and snow tourism products and services Yu Hai, Deputy Director of the Environmental and Economic Policy Research Center of the Ministry of Ecology and Environment, believes that to promote the high-quality development of ice and snow sports, diversified products and high-quality services should be used to attract a large number of ice and snow sports enthusiasts and help promote the integrated development of culture, sports and tourism. Su Mingming, a professor of the School of Ecological Environment of Renmin University of China, believes that the economic value of snow and ice resources can be realized through the development of the whole industrial chain of the snow and ice industry. Combining ice and snow tourism with sports, culture, equipment, etc., forming a "ice and snow+" model, not only enriches products but also enhances efficiency. At the same time, the upgrading of the ice and snow equipment industry and regional coordinated development can also create more economic value. How to retain the ice and snow economy after snowmelt? The ice and snow economy is a large industry that involves diverse scenarios such as food, accommodation, transportation, tourism, shopping, and entertainment. It is necessary to actively extend the consumption scenarios, break through time constraints, leverage the advantages of sports events, health tourism, cultural festivals, etc., and form a composite tourism product that links the four seasons according to local conditions Yu Hai suggested. Yu Hai said that we should pay equal attention to innovation and service, take innovation as the driving force for the development of the ice and snow tourism market, constantly innovate product forms and service content, accelerate the cultivation of new models and formats of "ice and snow+" to meet the increasingly diverse needs of tourists, support the construction of ice and snow themed tourist resorts and scenic spots, and guide the transformation from single season development to four season operation. From "one season tour" to "four seasons tour", different regions are carrying out different attempts. Heilongjiang Province continues to carry out the "100 day Action" for summer summer escape and winter ice and snow tourism, launching more good routes, products, and activities; Jilin innovatively integrates the development of silver hair economy and ice and snow economy, expanding the "ice and snow summer escape+traditional Chinese medicine" health care model; Inner Mongolia extensively promotes mass, performance, and competitive ice and snow sports, allowing more people to travel with the events... The "Research Report on the Development of China's Ice and Snow Industry (2024)" shows that the scale of China's ice and snow industry has rapidly expanded from 270 billion yuan in 2015 to 890 billion yuan in 2023, and is expected to exceed the trillion yuan mark by 2025. Yu Hai believes that while developing the ice and snow economy, more attention should be paid to ecological environment protection. We should seek development from the perspective of harmonious coexistence between humans and nature, correctly handle the relationship between ice and snow economy development and ecological environment protection, adhere to the concept that ice and snow are also mountains of gold and silver, limit economic activities and human behavior within the limits that ice and snow resources and ecological environment can bear, and prevent detours in the development and utilization of ice and snow resources. By utilizing measures such as industrial integration and diversified development, technological innovation and intelligent application, and green and low-carbon transformation, we aim to support the high-quality development of future ice and snow tourism with high-level protection of the ecological environment. Based on the endowment of ice and snow resources, actively seize opportunities, develop the entire industry chain of ice and snow tourism, ice and snow sports, ice and snow culture, and ice and snow equipment, strive to create world-class ice and snow brands and tourist destinations, build the Northeast region into a highland of China's ice and snow economy, and effectively promote the comprehensive revitalization of Northeast China to achieve new breakthroughs. Ice and snow tourism can also be combined with ecological education, through science museums, experience areas, etc., to let tourists understand the characteristics of ice and snow ecosystems, the challenges they face, and the importance of ecological protection Su Mingming added that measures such as establishing environmental standards, strengthening market supervision, and promoting green infrastructure construction can be taken to ensure the sustainable development of ice and snow tourism. At the same time, the standardization and normalization construction within the industry will also be strengthened, improving the overall quality of ice and snow tourism. (New Society)