Recently, young people in many cities in China have turned their attention to experiential classes. Open a certain group buying platform, search for the keyword "experience class", and a large number of colorful course discount group buying information such as fitness, handicrafts, and musical instruments will jump into view. A Pilates private teaching experience class costs 9.9 yuan per session, a Chinese knife cutting experience class costs 19.9 yuan per session, and three jazz beginner small class experience classes cost 29.9 yuan per session. The cheap prices and innovative course offerings have attracted the attention of many young people. Why do young people fall in love with 'experience classes'? One of the important reasons is that the course prices are affordable and cost-effective. The author's research found that the pricing of most experiential courses on the market ranges from a few yuan to tens of yuan, and the provided experience duration is generally around 40 minutes to 1 hour. For someone like me who has a three minute passion, an experiential class is really suitable. Low price, short duration. If the experience is not good, just buy it for fun and there won't be any burden The small disc I am reading in my second year of graduate school this year has a rich consumption experience of "low-priced experience courses". In the past six months, she has experienced dozens of course types such as English speaking, vocal music, jazz dance, etc. The lower cost of trial and error makes experiential classes a new path for young people to explore their interests. Traditional fitness private classes start with ten sessions, with an average price of over 300 yuan per session, while experiential classes can be tried for less than 1/10 of the price. "Shanghai's 90s girls once struggled to choose fitness courses. Through participating in various experiential classes, she has tried several sports such as fat burning combat, Pilates, tennis, and ultimately chose tennis as her long-term hobby. Experiential classes are like a hobby filter for me. Only through personal practice can I choose what truly suits me, "said Yun Ting. In addition to low prices, the popularity of experiential courses also lies in their novelty. At a cultural relic restoration studio in Chengdu, Sichuan Province, Chen Chen couldn't hide his excitement after just finishing his cultural relic restoration experience class. This is the most special course I have ever attended, "Chen Chen said. These short duration and low-priced experiential courses meet the consumption needs of young people for "self satisfied charging", becoming a new choice for them to improve themselves and enrich their lives. For businesses, the main purpose of offering experiential courses is to attract traffic at low prices to gain exposure, accumulate positive reviews, and improve conversion rates for regular courses. We must ensure both course quality and user experience, so that customers can fully feel the sense of value during the experience, in order to better complete the conversion Ms. Lu, the founder of a dance training institution in Nantong, Jiangsu, told me that the majority of people who participate in low-priced experiential courses are young people who are enthusiastic about trying new things and have a sense of self investment. By enriching course categories and optimizing teaching content, low-priced experiential courses have helped businesses expand their market. To meet the needs of the market, our experiential courses have become increasingly refined, offering multiple flexible courses based on different dance styles and backgrounds of students. Currently, the conversion rate is quite good, "said Ms. Lu. However, some consumers have also reported problems with the homogenization of course content, asynchronous online and offline reservations, and hidden consumption behind low prices in experiential courses. With the rise of the consumption model of low-priced experiential courses, market competition has intensified. How to find a balance between low price and high quality, and truly transform "traffic" into "retention", is still an urgent issue that many businesses need to solve. (New Society)