On February 7th, the 9th Asian Winter Games (hereinafter referred to as the "Asian Winter Games") grandly opened in Harbin. This is the third time that China has hosted the Asian Winter Games after the 1996 Harbin Asian Winter Games and the 2007 Changchun Asian Winter Games. From 1996 to 2025, in the past 30 years, China's ice and snow industry chain has been continuously improved. The hosting of this Asian Winter Games will further promote the development of related industries and help the ice and snow economy become more vibrant. The ice and snow industry has shown strong development potential. Ice and snow are also invaluable assets. Since the successful bid for the Beijing Winter Olympics, the ice and snow industry has rapidly heated up and demonstrated strong development potential. In November 2024, the "Several Opinions on Stimulating the Vitality of Ice and Snow Economy through High Quality Development of Ice and Snow Sports" was released, aiming to consolidate and expand the achievements of "driving 300 million people to participate in ice and snow sports", take ice and snow sports as the guide, drive the development of the entire industry chain of ice and snow culture, ice and snow equipment, and ice and snow tourism, and promote the ice and snow economy to become a new growth point. The hosting of this Asian Winter Games will send another "east wind" to the development of the ice and snow economy. The spillover effects of the Asian Winter Games on some segmented industries are very obvious Zhang Yi, CEO and Chief Analyst of iMedia Consulting Group, told reporters that the Northeast region has unique ice and snow resources and advantages. The hosting of the Asian Winter Games will help the Northeast region to deepen the cultivation of more segmented industries and promote the high-quality development of the local economy; In addition, due to the seasonal characteristics of ice and snow tourism, this opportunity can be used to deeply explore local cultural resources, intangible cultural heritage features, etc., turning "traffic" into "retention", and maximizing the life cycle of tourism. Jia Jianqiang, founder and CEO of Beijing Liuren You International Travel Agency Co., Ltd., told reporters that the hosting of the Asian Winter Games will inject strong momentum into the local ice and snow industry. For example, the event IP is deeply tied to the city brand, and the Asian Winter Games have significantly increased the international exposure of Harbin, Heilongjiang, and even Northeast China. This attention will be transformed into the attractiveness of the tourism market, forming a long tail effect that has lasted for several years. Jia Jianqiang further stated that with the continuous broadcast of the Asian Winter Games, the awareness of ice and snow resources in Northeast China among ice and snow sports enthusiasts will continue to increase. After the venue transforms into commercial operation, it will continue to attract domestic and foreign ice and snow enthusiasts to come and experience. Since the beginning of this year, investors have been asking listed companies whether they will participate in the Asian Winter Games and the progress of their participation on the exchange's interactive platform. The reporter found through sorting out relevant information that multiple A-share companies participated in matters related to the Asian Winter Games, including winning bids for projects and operating licensed products. For example, Harbin Jiuzhou Group Co., Ltd. won the bid for the centralized procurement of medium voltage cabinets for China Unicom's Harbin Asian Winter Games infrastructure. Fengshang Culture Group Co., Ltd. has won the bid for the director and executive team service project for the opening and closing ceremonies of the Asian Winter Games. Beijing Yuanlong Yatu Cultural Communication Co., Ltd. stated that it is a licensed manufacturer for the 2025 Harbin Asian Winter Games, a licensed offline retailer for all categories, and the exclusive operator of the online JD platform. Harbin Fuerjia Technology Co., Ltd. responded to investors' questions on the investor interaction platform and introduced that the company has carried out brand promotion cooperation with athletes of the Asian Winter Games. In addition, the reporter noticed that several listed companies have explored the market value of the ice and snow economy through product innovation and service optimization, promoting the development of the ice and snow economy. With policy support and encouragement, the ice and snow economy has broad prospects. The "Several Opinions on Stimulating the Vitality of Ice and Snow Economy through High Quality Development of Ice and Snow Sports" proposes that by 2027, the total scale of China's ice and snow economy will reach 1.2 trillion yuan, and by 2030 it will reach 1.5 trillion yuan. An industry insider told reporters that continuously extending the ice and snow industry chain and making the ice and snow economy bigger and stronger can not only activate regional economy, promote consumption upgrading, but also drive the development of upstream and downstream industries. (New Society)