The reporter learned from the Ministry of Commerce that during this year's Spring Festival holiday, the national consumer market has a strong flavor of the year, high popularity, and strong sales. The highlights of product consumption are prominent, and the vitality of service consumption is full. The consumption scenarios are expanding and innovating. According to the monitoring of business big data by the Ministry of Commerce, during the holiday period, the sales of key retail and catering enterprises in China increased by 4.1% compared to the same period last year, and the overall consumer market achieved a stable start. During the holiday season, food, festive goods, green smart home appliances, mobile phones, tablets and other products sell well. The consumption demand for services such as dining, traveling, watching movies, and watching dramas has been concentrated and released, with a focus on monitoring the year-on-year growth of 6.2% in the revenue of catering enterprises. The popularity of ice and snow tourism, cultural and museum tourism, and other activities continues to grow, with a total domestic travel expenditure of 677 billion yuan during the Spring Festival holiday, a year-on-year increase of 7.0%; 500 million people traveled domestically, a year-on-year increase of 5.9%. The box office of Chinese New Year movies reached 9.51 billion yuan, setting a new historical high. The integration of business travel, culture, sports, and health is accelerating, and digital, immersive, and interactive consumption scenarios are favored. During this year's Spring Festival holiday, local business departments organized various forms of consumption promotion activities such as Spring Festival markets, online New Year's goods festivals, and old brand carnivals based on local characteristics, creating a strong festive atmosphere and stimulating holiday consumption vitality. It is reported that China's consumer market has strong resilience, great potential, and vitality, and the basic trend of recovery and improvement has not changed. With the expansion of the policy of exchanging old for new consumer goods and the orderly implementation of various consumption promotion activities, the overall consumer market will continue to show a steady growth trend in the first quarter. (New Society)